North America Electric Hair Brush Market Forecast to 2030 - Regional Analysis - By Product Type, Category, and Distribution Channel

List of Tables

The North America electric hair brush market is expected to grow from US$ 196.60 million in 2022 to US$ 311.98 million by 2030. It is estimated to grow at a CAGR of 5.9% from 2022 to 2030.

Celebrity Endorsements and Social Media Campaigns

Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. Thus, such celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes. Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals.

Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.

North America Electric Hair Brush Market Overview

The North America electric hair brush market is segmented into the US, Canada, and Mexico. North America holds a significant share of the electric hair brush market. The increasing number of hairs styling products, growing concerns about look and appearance among the young population, and surging use of electric hair care appliances among women are among the significant factors contributing to the growth of the market in the region.

In the US, the growing interest in personal appearance among women, rising awareness about personal grooming among men, and increasing availability of electric hair brush products have contributed to the market growth. The increasing popularity of smart beauty and personal care appliances is further driving the demand for electric hair brush products in the region. Key players are investing in developing electric hair brushes with new features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications. For instance, in December 2021, Procter & Gamble (P&G) filed a patent for a hairbrush or comb that uses a sensor to analyze the time, speed, and force of brushing and collects and stores data to communicate with its users. Further, the presence of prominent players, such as Revlon Inc., Drybar Products LLC, Conair LLC, L'ange Hair Inc., Apalus Inc., Rocket Commercial LLC, and Tre Milano LLC, in the region is contributing to the market growth. In Canada and Mexico, the versatility and convenience of electric hair brushes is one of the significant factors contributing to the market growth in the region. In addition, increased promotion of electric hair brushes through social media and beauty influencers further propels the market growth.

North America Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)

North America Electric Hair Brush Market Segmentation

The North America electric hair brush market is segmented into product type, category, distribution channel, and country.

Based on product type, the North America electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the North America electric hair brush market in 2022.

Based on category, the North America electric hair brush market is segmented into men

women, and unisex. The women segment held the largest share of the North America electric hair brush market in 2022.

Based on distribution channel, the North America electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the North America electric hair brush market in 2022.

Based on country, the North America electric hair brush market is segmented into the US, Canada, and Mexico. The US dominated the North America electric hair brush market in 2022.

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Drybar Products LLC, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, Apalus Inc, Rocket Commercial LLC, and Tre Milano LLC are some of the leading companies operating in the North America electric hair brush market.

Product Code: BMIRE00029787

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions

4. North America Electric Hair Brush Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors/Suppliers
- 4.3.4 Distribution Channels
- 4.3.5 End Consumers
4.4 List of Vendors

5. North America Electric Hair Brush Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Rising Adoption of Hair Care Appliances, Especially Among Women
- 5.1.2 Innovative Product Launches by Key Market Players
5.2 Market Restraints
- 5.2.1 Hair Damage Caused by Electric Hair Brushes
5.3 Market Opportunities
- 5.3.1 Technological Advancements in Hair Styling Products
5.4 Future Trends
- 5.4.1 Celebrity Endorsements and Social Media Campaigns
5.5 Impact of Drivers and Restraints:

6. Electric Hair Brush Market - North America Market Analysis

6.1 Electric Hair Brush Market Revenue (US$ Million), 2020 - 2030
6.2 Electric Hair Brush Market Forecast and Analysis

7. North America Electric Hair Brush Market Analysis - Product Type

7.1 Round Brush
- 7.1.1 Overview
- 7.1.2 Round Brush Market Revenue and Forecast to 2030 (US$ Million)
7.2 Flat Brush
- 7.2.1 Overview
- 7.2.2 Flat Brush Market Revenue and Forecast to 2030 (US$ Million)

8. North America Electric Hair Brush Market Analysis - Category

8.1 Men
- 8.1.1 Overview
- 8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Women
- 8.2.1 Overview
- 8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Unisex
- 8.3.1 Overview
- 8.3.2 Unisex Market Revenue, and Forecast to 2030 (US$ Million)

9. North America Electric Hair Brush Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. North America Electric Hair Brush Market - Country Analysis

10.1 North America
- 10.1.1 North America Electric Hair Brush Market Overview
- 10.1.2 North America Electric Hair Brush Market, By Key Country - Revenue 2022 (US$ Million)
- 10.1.3 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
  - 10.1.3.1 North America Electric Hair Brush Market Breakdown by Country
  - 10.1.3.2 US Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.3.2.1 US Electric Hair Brush Market Breakdown by Product Type
    - 10.1.3.2.2 US Electric Hair Brush Market Breakdown by Category
    - 10.1.3.2.3 US Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.1.3.3 Canada Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.3.3.1 Canada Electric Hair Brush Market Breakdown by Product Type
    - 10.1.3.3.2 Canada Electric Hair Brush Market Breakdown by Category
    - 10.1.3.3.3 Canada Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.1.3.4 Mexico Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.3.4.1 Mexico Electric Hair Brush Market Breakdown by Product Type
    - 10.1.3.4.2 Mexico Electric Hair Brush Market Breakdown by Category
    - 10.1.3.4.3 Mexico Electric Hair Brush Market Breakdown by Distribution Channel

11. Industry Landscape

11.1 Overview
11.2 Expansion
11.3 New Product Development
11.4 Other Business Strategies

12. Company Profiles

12.1 Koninklijke Philips NV
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Revlon Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Vega Industries Pvt Ltd
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Drybar Products LLC
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Conair LLC
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Dafni Hair Products Ltd
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 L'ange Hair Inc
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Apalus Inc
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Rocket Commercial LLC
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Tre Milano LLC
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix