PUBLISHER: The Insight Partners | PRODUCT CODE: 1420228
PUBLISHER: The Insight Partners | PRODUCT CODE: 1420228
The North America frozen entree market is expected to grow from US$ 13,474.88 million in 2022 to US$ 18,890.75 million by 2030. It is estimated to grow at a CAGR of 4.3% from 2022 to 2030.
Lack of Cold Chain Infrastructure in Developing Countries Fuel the North America Frozen Entree Market
In recent years, the emergence of e-commerce has revolutionized consumer shopping and spending habits. Smartphone and internet penetration, emerging technologies, rising purchasing power, and convenience provided by online retail shopping platforms from anywhere at any time are among the key factors favoring the e-commerce industry. According to the US Department of Commerce Retail Indicator Division, e-commerce sales in the US reached US$ 870 billion in 2021, up by 14.2% from 2020. Online grocery sales grew by 170% in 2021, accounting for 9.6% of total grocery sales in the US.
People increasingly prefer online retail platforms for purchasing frozen food products such as frozen entree. According to American Frozen Food Institute, online sales of frozen food products increased by 75% in 2020 compared to a year ago, with frozen dinners/entrees, meat, poultry, and seafood being the biggest online sellers. During the pandemic, online sales of food and beverages rose significantly due to the shutdown of brick-and-mortar stores and the social restrictions imposed by governments.
Heavy discounts, wide availability of brands under one roof, and home delivery options are the key factors driving consumers' focus toward online shopping. The rising penetration of e-commerce across different geographies prompted manufacturers of frozen entree such as Kellogg's Company, Conagra Brands, and Nestle SA to expand their online presence by selling their products through well-known e-commerce platforms such as Amazon, Lidl, and Walmart. This factor contributes to the growth of the North America frozen entree market by eliminating the dependency on offline retail stores.
North America Frozen Entree Market Overview
The Frozen Entree Market is segmented into the US, Canada, and Mexico. Frozen food products are among the widely consumed food in North America because of the rising preference for quick and easy meal solutions. Frozen entree is a preferred quick food solution among working individuals and dual-income households as it offers convenience and saves preparation time. Moreover, consumers are increasingly adopting a healthy lifestyle and demanding gluten-free, low-carb, whole-grain, and organic diet products. The growth of the North America Frozen Entree Market across North America is also backed by the factors such as increasing preferences for plant-based foods owing to rising environmental concerns. Continuous product innovation, including new flavors, healthier options, and international cuisines, attracts consumers and drives market growth. In September 2022, Impossible Foods Inc launched frozen plant-based entrees in eight different bowls. These eight frozen entree bowls are available at ~4,000 Walmart outlets worldwide. Hence, such product innovations with different flavors and tastes by manufacturers are anticipated to boost the demand for frozen entrees in North America.
North America Frozen Entree Market Revenue and Forecast to 2030 (US$ Million)
North America Frozen Entree Market Segmentation
The North America frozen entree market is segmented into type, category, distribution channel, and country.
Based on type, the North America frozen entree market is bifurcated into meat-based entrees, plant-based entree. The plant-based entrees segment is further categorized into sweet potato entrees, plant-based meat entrees, vegetable entrees, and other plant-based entrees. The meat-based entrees segment held a largest share of the North America frozen entree market in 2022.
Based on category, the North America frozen entree market is segmented into organic and conventional. The conventional segment held the largest share of the North America frozen entree market in 2022.
Based on distribution channel, the North America frozen entree market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the North America frozen entree market in 2022.
Based on country, the North America frozen entree market is segmented int o the US, Canada, and Mexico. The US dominated the North America frozen entree market in 2022.
Impossible Foods Inc, Kellogg Co, Daiya Foods Inc, Conagra Brands Inc, Nestle SA, Del Monte Foods Inc, Waffle Waffle LLC Inc, B & G Food Inc, Mars Inc, and Amy's Kitchen Inc are some of the leading companies operating in the North America frozen entree market.