Europe Greens Powder Market Forecast to 2030 - Regional Analysis - by Product Type (Fermented Greens, Marine Sources, Grass Sources, and Others) and Distribution Channel (Online Sales and Offline Sales)

PUBLISHED: October 9, 2023

PAGES: 90 Pages

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The Europe greens powder market is expected to grow from US$ 79.61 million in 2023 to US$ 134.08 million by 2030. It is estimated to grow at a CAGR of 7.7% from 2023 to 2030.

Increasing Preventive Healthcare Expenditure Fuel Europe Greens Powder Market

The term preventive healthcare refers to measures taken to prevent diseases and infections. In the recent years, health awareness among people has increased significantly. Due to busy lifestyle and hectic work schedules, people cannot concentrate on their health, fitness, and regular diet. This has led to increase in prevalence of various diseases such as obesity, diabetes, high blood pressure, skin problems, and digestive issues. Therefore, people increasingly focus on preventive health and prefer dietary supplements that provide enhanced nutritional benefits. Greens powder is a powdered dietary supplement made with a nutritious combination of dried or blended plants and then formed into a powder. Common ingredients include wheatgrass, spirulina, chlorella, kelp, pineapple, kale, beetroot, green tea extract, green herbs, probiotics, and some digestive enzymes. The greens powder delivers the benefits of leafy green vegetables and other ingredients that contain health-boosting vitamins and minerals. Greens powder has a green hue and a grassy taste. It is nearly possible these days, especially for vegans, to achieve the Recommended Dietary Allowance (RDA) guidelines regarding the intake of essential amounts of fruits and vegetables. Consumption of greens powder in the morning or alongside meals can be a great way of accomplishing the required nutrients and antioxidants. The rising aging population and increasing awareness for preventive healthcare drives the demand for health preventive products, including greens powder.

Europe Greens Powder Market Overview

The Europe greens powder market in Europe is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. Greens powder gained traction among health-conscious consumers in the region owing to its numerous benefits, such as immunity boost, detoxification of the body, and stress reduction. According to European Commission (EC), total expenditure on preventive healthcare for all European Union (EU) member countries amounted to US$ 39.6 billion in 2019. Greens powder sourced from probiotics helps to prevent gut-related health problems such as gastrointestinal diseases, constipation, inflammatory bowel disease (IBD), and irritable bowel syndrome (IBS). As a result, there is a high consumer expenditure on preventive healthcare in European countries, especially Italy, Germany, Finland, and Sweden. Thus, the demand for greens powder is increasing to help improve digestive and immune health. Hence, the expenditure on nutraceutical supplements such as greens powder has risen considerably in Europe.

Europe Greens Powder Market Revenue and Forecast to 2030 (US$ Million)

Europe Greens Powder Market Segmentation

The Europe greens powder market is segmented into product type, distribution channel and country.

Based on product type, the Europe greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held the largest share of the Europe greens powder market in 2023.

Based on distribution channel, the Europe greens powder market is bifurcated into online sales and offline sales. The offline sales segment held a larger share of the Europe greens powder market in 2023.

Based on country, the Europe Greens powder market is segmented into the Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe greens powder market in 2023.

Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, and Lean Greens Ltd are some of the leading companies operating in the Europe greens powder market.

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Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe greens powder market.
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Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it.
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Product Code: BMIRE00028941

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis Formulation:
- 3.2.4 Macro-economic Factor Analysis:
- 3.2.5 Developing Base Number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country Level Data:

4. Europe Greens Powder Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis
- 4.4.1 Raw Material
- 4.4.2 Preliminary Checks & Tests
- 4.4.3 Manufacturing Process:
- 4.4.4 Packaging:
- 4.4.5 Retailers

5. Europe Greens Powder Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Preventive Healthcare Expenditure
- 5.1.2 Developing Interest in Weight Loss and Weight Management Product Types
5.2 Market Restraints
- 5.2.1 Strict Rules and Regulations for Organic Certification of Greens Food Supplements
5.3 Market Opportunities
- 5.3.1 Rising Demand for Greens Powder with Functional Claims
- 5.3.2 Surging Demand for Grass-Based Supplements
5.4 Future Trends
- 5.4.1 Rising Trend of Veganism Worldwide
5.5 Impact Analysis of Drivers and Restraints

6. Greens Powder - Europe Market Analysis

6.1 Europe Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)

7. Europe Greens Powder Market Analysis - By Product Type

7.1 Overview
7.2 Europe Greens Powder Market, By Product Type (2022 and 2030)
7.3 Fermented Greens
- 7.3.1 Overview
- 7.3.2 Fermented Greens: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
7.4 Marine Sources
- 7.4.1 Overview
- 7.4.2 Marine Sources: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
7.5 Grass Sources
- 7.5.1 Overview
- 7.5.2 Grass Sources: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
7.6 Others
- 7.6.1 Overview
- 7.6.2 Others: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)

8. Europe Greens Powder Market Analysis - By Distribution Channel

8.1 Overview
8.2 Europe Greens Powder Market, By Distribution Channel (2022 and 2030)
8.3 Online Sales
- 8.3.1 Overview
- 8.3.2 Online Sales: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Offline Sales
- 8.4.1 Overview
- 8.4.2 Offline Sales: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)

9. Europe Greens Powder Market - Country Analysis

9.1 Europe Greens Powder Market
- 9.1.1 Europe Greens Powder Market, by Key Country
  - 9.1.1.1 Germany: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.1.1 Germany: Europe Greens Powder Market, By Product Type
    - 9.1.1.1.2 Germany: Europe Greens Powder Market, by Distribution Channel
  - 9.1.1.2 UK: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.2.1 UK: Europe Greens Powder Market, By Product Type
    - 9.1.1.2.2 UK: Europe Greens Powder Market, by Distribution Channel
  - 9.1.1.3 France: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.3.1 France: Europe Greens Powder Market, By Product Type
    - 9.1.1.3.2 France: Europe Greens Powder Market, by Distribution Channel
  - 9.1.1.4 Italy: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.4.1 Italy: Europe Greens Powder Market, By Product Type
    - 9.1.1.4.2 Italy: Europe Greens Powder Market, by Distribution Channel
  - 9.1.1.5 Russia: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.5.1 Russia: Europe Greens Powder Market, By Product Type
    - 9.1.1.5.2 Russia: Europe Greens Powder Market, by Distribution Channel
  - 9.1.1.6 Rest of Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
    - 9.1.1.6.1 Rest of Europe Greens Powder Market, By Product Type
    - 9.1.1.6.2 Rest of Europe Greens Powder Market, by Distribution Channel

10. Company Profiles

10.1 Athletic Greens (USA) Inc
- 10.1.1 Key Facts
- 10.1.2 Business Description
- 10.1.3 Product Types and Services
- 10.1.4 Financial Overview
- 10.1.5 SWOT Analysis
- 10.1.6 Key Developments
10.2 Martin & Pleasance Wholesale Pty Ltd
- 10.2.1 Key Facts
- 10.2.2 Business Description
- 10.2.3 Product Types and Services
- 10.2.4 Financial Overview
- 10.2.5 SWOT Analysis
- 10.2.6 Key Developments
10.3 Iovate Health Sciences International Inc
- 10.3.1 Key Facts
- 10.3.2 Business Description
- 10.3.3 Product Types and Services
- 10.3.4 Financial Overview
- 10.3.5 SWOT Analysis
- 10.3.6 Key Developments
10.4 Lean Greens Ltd
- 10.4.1 Key Facts
- 10.4.2 Business Description
- 10.4.3 Products and Services
- 10.4.4 Financial Overview
- 10.4.5 SWOT Analysis
- 10.4.6 Key Developments

11. Appendix

11.1 About The Insight Partners
11.2 Word Index

Product Code: BMIRE00028941

List Of Tables

Table 1. Europe Greens Powder Market -Revenue and Forecast to 2030 (US$ Million)
Table 2. Europe Greens Powder Market, by Product Type - Revenue and Forecast to 2030 (US$ Million)
Table 3. Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 4. Germany Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
Table 5. Germany Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 6. UK Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
Table 7. UK Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 8. France Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
Table 9. France Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 10. Italy Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
Table 11. Italy Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 12. Russia Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
Table 13. Russia Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 14. Rest of Europe Greens Powder Market, By Product Type - Revenue and Forecast to 2030 (US$ Million)
Table 15. Rest of Europe Greens Powder Market, by Distribution Channel - Revenue and Forecast to 2030 (US$ Million)
Table 16. List of Abbreviation

List Of Figures

Figure 1. Europe Greens Powder Market Segmentation
Figure 2. Europe Greens Powder Market Segmentation - By Country
Figure 3. Europe Greens Powder Market Overview
Figure 4. Others Segment Held the Largest Market Share in 2022
Figure 5. Rest of Europe Held the Largest Market Share in 2022
Figure 6. Europe Porter's Five Forces Analysis
Figure 7. Europe Expert Opinion
Figure 8. Ecosystem: Europe Greens Powder Market
Figure 9. Sign Ups for Veganuary Campaign During 2015-2021
Figure 10. Europe Greens Powder Market Impact Analysis of Drivers and Restraints
Figure 11. Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
Figure 12. Europe Greens Powder Market Revenue Share, By Product Type (2022 and 2030)
Figure 13. Fermented Greens: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
Figure 14. Marine Sources: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
Figure 15. Grass Sources: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
Figure 16. Others: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
Figure 17. Europe Greens Powder Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Online Sales: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
Figure 19. Offline Sales: Europe Greens Powder Market - Revenue and Forecast To 2030 (US$ Million)
Figure 20. Europe Greens Powder Market, by key country - Revenue (2022) (US$ Million)
Figure 21. Europe Greens Powder Market Revenue Share, by Key Country (2022 and 2030)
Figure 22. Germany: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
Figure 23. UK: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
Figure 24. France: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
Figure 25. Italy: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
Figure 26. Russia: Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)
Figure 27. Rest of Europe Greens Powder Market - Revenue and Forecast to 2030 (US$ Million)