Electric Hair Brush Market Size and Forecasts, Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type, Category, and Distribution Channel

List of Tables

The electric hair brush market size is expected to grow from US$ 714.06 million in 2022 to US$ 1,110.46 million by 2030; the market is expected to grow at a CAGR of 5.7% from 2022 to 2030

Increasing consumer preference for salon style curling and hairstyling, and surging number of campaigns on fashion style through social media platform such as Instagram, YouTube, Facebook, and Pinterest are some of the factors surging the market growth. In addition, the key players operating in the market engaged in developing new products owing to surging demand for technologically advanced products including features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications has further driven the market growth.

Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. For instance, VEGA-one of the leading hair care appliances and beauty care accessories flagship brands based in India-has launched new campaigns promoting their 3-in-1 Hair Styler under the Personal Care Appliances category and Hair Brushes under the Beauty Care Accessories range, featuring their brand ambassador and Bollywood actress, Ananya Panday. Similarly, in February 2023, Koninklijke Philips N.V. showcased its hair straightening range with a new campaign, #YourHairYourWay, featuring Alia Bhatt, a famous Bollywood star. Thus, such celebrity endorsement and campaigns by manufacturers influence fans and consumers to use electric hair brushes.

Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals.

Based on distribution channel, the electric hair brush market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the global electric hair brush market in 2022. Supermarkets and hypermarkets offer convenience and accessibility. Also, the stores are typically located in easily accessible areas, making it convenient for customers to browse and purchase electric hair brushes alongside regular shopping. Additionally, these stores often have extended operating hours, allowing customers to shop conveniently. Also, these larger retail establishments often have the advantage of bulk purchasing power, allowing them to offer competitive prices to customers. Thus, purchasing electric hair brushes from supermarkets and hypermarkets can be more affordable than specialty stores. Moreover, supermarkets and hypermarkets tend to stock a variety of hair styling appliances such as electric hair brushes, providing customers with a more excellent selection.

Geographically, the electric hair brush market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, Asia Pacific held the largest share of the electric hair brush market whereas Europe is projected to grow at the highest CAGR from 2022 to 2030. In Europe, the strong presence of local and international brands offering a diverse range of products has propelled the market growth in the region. Koninklijke Philips N.V., L'Oreal S.A., and Dyson Limited are among the prominent players operating in the market. These players are actively involved in adopting strategic initiatives, such as mergers, acquisitions, and collaborations, to cater to the growing demand for electric hair brushes. In addition, the technological advancement in the region has further contributed to the market growth. Manufacturers in the region are incorporating features such as adjustable heat settings, ionic technology, and ceramic or tourmaline-coated bristles to reduce frizz and static to improve the performance and user experience. For instance, in March 2023, L'Oreal S.A. developed an electric hair brush device incorporating heat-conducting teeth with steam dispensers for effective and easy brushing and styling.

The overall electric hair brush market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the electric hair brush market.

Reasons to Buy:

Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in the global electric hair brush market, thereby allowing players to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.

Product Code: TIPRE00014612

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions

4. Electric Hair Brush Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors/Suppliers
- 4.3.4 Distribution Channels
- 4.3.5 End Consumers
4.4 List of Vendors

5. Electric Hair Brush Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Rising Adoption of Hair Care Appliances, Especially Among Women
- 5.1.2 Innovative Product Launches by Key Market Players
5.2 Market Restraints
- 5.2.1 Hair Damage Caused by Electric Hair Brushes
5.3 Market Opportunities
- 5.3.1 Technological Advancements in Hair Styling Products
5.4 Future Trends
- 5.4.1 Celebrity Endorsements and Social Media Campaigns
5.5 Impact of Drivers and Restraints:

6. Electric Hair Brush Market - Global Market Analysis

6.1 Electric Hair Brush Market Revenue (US$ Million), 2020 - 2030
6.2 Electric Hair Brush Market Forecast and Analysis

7. Electric Hair Brush Market Analysis - Product Type

7.1 Round Brush
- 7.1.1 Overview
- 7.1.2 Round Brush Market Revenue and Forecast to 2030 (US$ Million)
7.2 Flat Brush
- 7.2.1 Overview
- 7.2.2 Flat Brush Market Revenue and Forecast to 2030 (US$ Million)

8. Global Electric Hair Brush Market Analysis - Category

8.1 Men
- 8.1.1 Overview
- 8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Women
- 8.2.1 Overview
- 8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Unisex
- 8.3.1 Overview
- 8.3.2 Unisex Market Revenue, and Forecast to 2030 (US$ Million)

9. Global Electric Hair Brush Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. Electric Hair Brush Market - Geographical Analysis

10.1 North America
- 10.1.1 North America Electric Hair Brush Market Overview
- 10.1.2 North America Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
- 10.1.3 North America Electric Hair Brush Market Breakdown by Product Type
  - 10.1.3.1 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
- 10.1.4 North America Electric Hair Brush Market Breakdown by Category
  - 10.1.4.1 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
- 10.1.5 North America Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.1.5.1 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.1.6 North America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
  - 10.1.6.1 North America Electric Hair Brush Market Breakdown by Country
  - 10.1.6.2 US Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.6.2.1 US Electric Hair Brush Market Breakdown by Product Type
    - 10.1.6.2.2 US Electric Hair Brush Market Breakdown by Category
    - 10.1.6.2.3 US Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.1.6.3 Canada Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.6.3.1 Canada Electric Hair Brush Market Breakdown by Product Type
    - 10.1.6.3.2 Canada Electric Hair Brush Market Breakdown by Category
    - 10.1.6.3.3 Canada Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.1.6.4 Mexico Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.6.4.1 Mexico Electric Hair Brush Market Breakdown by Product Type
    - 10.1.6.4.2 Mexico Electric Hair Brush Market Breakdown by Category
    - 10.1.6.4.3 Mexico Electric Hair Brush Market Breakdown by Distribution Channel
10.2 Europe
- 10.2.1 Europe Electric Hair Brush Market Overview
- 10.2.2 Europe Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
- 10.2.3 Europe Electric Hair Brush Market Breakdown by Product Type
  - 10.2.3.1 Europe Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
- 10.2.4 Europe Electric Hair Brush Market Breakdown by Category
  - 10.2.4.1 Europe Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
- 10.2.5 Europe Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.2.5.1 Europe Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.2.6 Europe Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
  - 10.2.6.1 Europe Electric Hair Brush Market Breakdown by Country
  - 10.2.6.2 Germany Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.2.1 Germany Electric Hair Brush Market Breakdown by Product Type
    - 10.2.6.2.2 Germany Electric Hair Brush Market Breakdown by Category
    - 10.2.6.2.3 Germany Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.2.6.3 France Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.3.1 France Electric Hair Brush Market Breakdown by Product Type
    - 10.2.6.3.2 France Electric Hair Brush Market Breakdown by Category
    - 10.2.6.3.3 France Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.2.6.4 Italy Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.4.1 Italy Electric Hair Brush Market Breakdown by Product Type
    - 10.2.6.4.2 Italy Electric Hair Brush Market Breakdown by Category
    - 10.2.6.4.3 Italy Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.2.6.5 UK Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.5.1 UK Electric Hair Brush Market Breakdown by Product Type
    - 10.2.6.5.2 UK Electric Hair Brush Market Breakdown by Category
    - 10.2.6.5.3 UK Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.2.6.6 Russia Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.6.1 Russia Electric Hair Brush Market Breakdown by Product Type
    - 10.2.6.6.2 Russia Electric Hair Brush Market Breakdown by Category
    - 10.2.6.6.3 Russia Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.2.6.7 Rest of Europe Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.2.6.7.1 Rest of Europe Electric Hair Brush Market Breakdown by Product Type
    - 10.2.6.7.2 Rest of Europe Electric Hair Brush Market Breakdown by Category
    - 10.2.6.7.3 Rest of Europe Electric Hair Brush Market Breakdown by Distribution Channel
10.3 Asia Pacific
- 10.3.1 Asia Pacific Electric Hair Brush Market Overview
- 10.3.2 Asia Pacific Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
- 10.3.3 Asia Pacific Electric Hair Brush Market Breakdown by Product Type
  - 10.3.3.1 Asia Pacific Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
- 10.3.4 Asia Pacific Electric Hair Brush Market Breakdown by Category
  - 10.3.4.1 Asia Pacific Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
- 10.3.5 Asia Pacific Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.3.5.1 Asia Pacific Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.3.6 Asia Pacific Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
  - 10.3.6.1 Asia Pacific Electric Hair Brush Market Breakdown by Country
  - 10.3.6.2 Australia Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.2.1 Australia Electric Hair Brush Market Breakdown by Product Type
    - 10.3.6.2.2 Australia Electric Hair Brush Market Breakdown by Category
    - 10.3.6.2.3 Australia Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.3.6.3 China Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.3.1 China Electric Hair Brush Market Breakdown by Product Type
    - 10.3.6.3.2 China Electric Hair Brush Market Breakdown by Category
    - 10.3.6.3.3 China Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.3.6.4 India Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.4.1 India Electric Hair Brush Market Breakdown by Product Type
    - 10.3.6.4.2 India Electric Hair Brush Market Breakdown by Category
    - 10.3.6.4.3 India Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.3.6.5 Japan Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.5.1 Japan Electric Hair Brush Market Breakdown by Product Type
    - 10.3.6.5.2 Japan Electric Hair Brush Market Breakdown by Category
    - 10.3.6.5.3 Japan Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.3.6.6 South Korea Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.6.1 South Korea Electric Hair Brush Market Breakdown by Product Type
    - 10.3.6.6.2 South Korea Electric Hair Brush Market Breakdown by Category
    - 10.3.6.6.3 South Korea Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.3.6.7 Rest of Asia Pacific Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.3.6.7.1 Rest of Asia Pacific Electric Hair Brush Market Breakdown by Product Type
    - 10.3.6.7.2 Rest of Asia Pacific Electric Hair Brush Market Breakdown by Category
    - 10.3.6.7.3 Rest of Asia Pacific Electric Hair Brush Market Breakdown by Distribution Channel
10.4 Middle East and Africa
- 10.4.1 Middle East and Africa Electric Hair Brush Market Overview
- 10.4.2 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
- 10.4.3 Middle East and Africa Electric Hair Brush Market Breakdown by Product Type
  - 10.4.3.1 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
- 10.4.4 Middle East and Africa Electric Hair Brush Market Breakdown by Category
  - 10.4.4.1 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
- 10.4.5 Middle East and Africa Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.4.5.1 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.4.6 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
  - 10.4.6.1 Middle East and Africa Electric Hair Brush Market Breakdown by Country
  - 10.4.6.2 South Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.2.1 South Africa Electric Hair Brush Market Breakdown by Product Type
    - 10.4.6.2.2 South Africa Electric Hair Brush Market Breakdown by Category
    - 10.4.6.2.3 South Africa Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.4.6.3 Saudi Arabia Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.3.1 Saudi Arabia Electric Hair Brush Market Breakdown by Product Type
    - 10.4.6.3.2 Saudi Arabia Electric Hair Brush Market Breakdown by Category
    - 10.4.6.3.3 Saudi Arabia Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.4.6.4 UAE Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.4.1 UAE Electric Hair Brush Market Breakdown by Product Type
    - 10.4.6.4.2 UAE Electric Hair Brush Market Breakdown by Category
    - 10.4.6.4.3 UAE Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.4.6.5 Rest of Middle East and Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.4.6.5.1 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Product Type
    - 10.4.6.5.2 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Category
    - 10.4.6.5.3 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Distribution Channel
10.5 South and Central America
- 10.5.1 South and Central America Electric Hair Brush Market Overview
- 10.5.2 South and Central America Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
- 10.5.3 South and Central America Electric Hair Brush Market Breakdown by Product Type
  - 10.5.3.1 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Product Type
- 10.5.4 South and Central America Electric Hair Brush Market Breakdown by Category
  - 10.5.4.1 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Category
- 10.5.5 South and Central America Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.5.5.1 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.5.6 South and Central America Electric Hair Brush Market Revenue and Forecasts and Analysis - By Countries
  - 10.5.6.1 South and Central America Electric Hair Brush Market Breakdown by Country
  - 10.5.6.2 Brazil Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.2.1 Brazil Electric Hair Brush Market Breakdown by Product Type
    - 10.5.6.2.2 Brazil Electric Hair Brush Market Breakdown by Category
    - 10.5.6.2.3 Brazil Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.5.6.3 Argentina Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.3.1 Argentina Electric Hair Brush Market Breakdown by Product Type
    - 10.5.6.3.2 Argentina Electric Hair Brush Market Breakdown by Category
    - 10.5.6.3.3 Argentina Electric Hair Brush Market Breakdown by Distribution Channel
  - 10.5.6.4 Rest of South and Central America Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.5.6.4.1 Rest of South and Central America Electric Hair Brush Market Breakdown by Product Type
    - 10.5.6.4.2 Rest of South and Central America Electric Hair Brush Market Breakdown by Category
    - 10.5.6.4.3 Rest of South and Central America Electric Hair Brush Market Breakdown by Distribution Channel

11. Electric Hair Brush Market - Impact of COVID-19 Pandemic

11.1 Pre & Post COVID-19 Impact

12. Industry Landscape

12.1 Overview
12.2 Expansion
12.3 New Product Development
12.4 Other Business Strategies

13. Competitive Landscape

13.1 Heat Map Analysis by Key Players
13.2 Company Positioning & Concentration

14. Company Profiles

14.1 Koninklijke Philips NV
- 14.1.1 Key Facts
- 14.1.2 Business Description
- 14.1.3 Products and Services
- 14.1.4 Financial Overview
- 14.1.5 SWOT Analysis
- 14.1.6 Key Developments
14.2 Revlon Inc
- 14.2.1 Key Facts
- 14.2.2 Business Description
- 14.2.3 Products and Services
- 14.2.4 Financial Overview
- 14.2.5 SWOT Analysis
- 14.2.6 Key Developments
14.3 Vega Industries Pvt Ltd
- 14.3.1 Key Facts
- 14.3.2 Business Description
- 14.3.3 Products and Services
- 14.3.4 Financial Overview
- 14.3.5 SWOT Analysis
- 14.3.6 Key Developments
14.4 Drybar Products LLC
- 14.4.1 Key Facts
- 14.4.2 Business Description
- 14.4.3 Products and Services
- 14.4.4 Financial Overview
- 14.4.5 SWOT Analysis
- 14.4.6 Key Developments
14.5 Conair LLC
- 14.5.1 Key Facts
- 14.5.2 Business Description
- 14.5.3 Products and Services
- 14.5.4 Financial Overview
- 14.5.5 SWOT Analysis
- 14.5.6 Key Developments
14.6 Dafni Hair Products Ltd
- 14.6.1 Key Facts
- 14.6.2 Business Description
- 14.6.3 Products and Services
- 14.6.4 Financial Overview
- 14.6.5 SWOT Analysis
- 14.6.6 Key Developments
14.7 L'ange Hair Inc
- 14.7.1 Key Facts
- 14.7.2 Business Description
- 14.7.3 Products and Services
- 14.7.4 Financial Overview
- 14.7.5 SWOT Analysis
- 14.7.6 Key Developments
14.8 Apalus Inc
- 14.8.1 Key Facts
- 14.8.2 Business Description
- 14.8.3 Products and Services
- 14.8.4 Financial Overview
- 14.8.5 SWOT Analysis
- 14.8.6 Key Developments
14.9 Rocket Commercial LLC
- 14.9.1 Key Facts
- 14.9.2 Business Description
- 14.9.3 Products and Services
- 14.9.4 Financial Overview
- 14.9.5 SWOT Analysis
- 14.9.6 Key Developments
14.10 Tre Milano LLC
- 14.10.1 Key Facts
- 14.10.2 Business Description
- 14.10.3 Products and Services
- 14.10.4 Financial Overview
- 14.10.5 SWOT Analysis
- 14.10.6 Key Developments

15. Appendix