MENA Edtech Market Forecast to 2028 - Regional Analysis by Sector (K-12, Higher Education, Pre-School, and Others) and End User (Individual, Academic Institutions, and Others)

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The MENA edtech market is expected to grow from US$ 2.5 billion in 2022 to US$ 5.5 billion by 2028; it is estimated to register a CAGR of 14.2% from 2023 to 2028.

Since the COVID-19 outbreak, the demand for online learning programs has been increasing. Instead of the conventional ways of education, the population is inclining toward educational platforms facilitating remote learning. Furthermore, the government acceptance of online education platforms has increased in the region in response to the pandemic. It is seen that the governments of various countries in MENA are taking multiple initiatives to enhance online learning. For instance, the UAE government partnered with the Emirates Red Crescent to establish the Digital School Fund with a US$ 27.22 million (AED100 million) investment during the World Government Summit 2023 in February 2023. Through this partnership, the government aims to financially support the Digital School's programs and provide smart, flexible distance education systems in different countries affected by disasters and crises, relating to formal education. Thus, such initiatives by the government will fuel the MENA edtech market growth during the forecasted period.

Moreover, various key global market players are launching online learning projects in the region. For instance, in January 2023, KITMEK launched the Middle East's first interactive digital school, which is taught by an AI-based tutor. Students in kindergarten up to grade 5 can access a global curriculum for just US$ 1 per month via this platform. Also, through this initiative, children can learn and revise at their own pace and revisit any topic at their convenience. Similarly, in March 2022, BYJU's and Qatar Investment Authority (QIA) countersigned a memorandum of understanding (MoU) to launch a new edtech business, research, and development center in Doha. The new center will engage in research and innovation programs to offer customized learning solutions to pupils in MENA. In all, such new learning solutions introduced by market players will further fuel the MENA edtech market growth.

Personalized learning is a learner-centred approach intending to create a learning experience tailored as per student's needs and abilities to improve engagement and provide motivation and learning outcomes. This way of learning encourages students to take an active role, as it helps set goals, track progress, and reflect on their learning. This process also provides better learning outcomes, such as higher retention rates and better assessment performance, as the courses are designed according to the learner's interest. Furthermore, personalized learning allows learners to access their courses at their own pace and schedule, which helps in learning different subjects even with busy schedules. Owing to all the above benefits, various market players offer personalized learning experiences to customers. In April 2023, Coursera announced the launch of new platform tools and features to help provide customers with personalized and interactive online learning. These new tools and features are Coursera Coach Powered by Generative AI, ML-Powered Translations, and Flexible Viewing in Guided Projects, which will provide more personalized learning to the customers. Thus, the growing demand for personalized learning and the increasing adoption of the approach by the market players will fuel the growth of the MENA edtech market during the forecast period.

Udemy, Inc.; Coursera Inc.; Blackboard Inc.; Duolingo; and edX LLC are a few MENA edtech market players profiled in this market study. Almentor FZCO, Sololearn Inc, Zendy Institute, Noon Academy, and Beams International LLC (Baims) are few other notable MENA edtech market players profiled in the report.

The major end-users of the edtech market include individuals, academic institutions, and others. In 2022, the individual segment held the largest share, and is the fastest-growing segment in the edtech market. Efficient learning, greater engagement, and round-the-clock access to online material drive the growing demand for edtech among end users.

Impact of COVID-19 Pandemic on MENA Edtech Market

The COVID pandemic has a positive impact of the MENA edtech market. In MENA, several higher education providers increased online degree platforms and courses because the demand for online education has risen sharply since the initial phase of COVID-19 pandemic. Coursera witnessed a 500% increase in online learners from MENA since mid-March of 2020, according to the report of Al-Fanar Media. Currently, Coursera has ~3.4 million learners in MENA. Besides, in March 2020, FutureLearn, an online courses provider, reported a 500% increase in participation from MENA. Similarly, edX's regional enrolments have escalated by more than 200% since March 2020. HP Inc also launched its digital teaching, comprehensive, and learning program in May 2021. These e-learning programs help improve the student's assessment results and overall performance. Thus, online education has seen a significant rise in the mid of 2021 in the MENA countries, indicating immense potential for the edtech market in the region.

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Product Code: TIPRE00029914

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
- 1.3.1 MENA Edtech Market - By Sector
- 1.3.2 MENA Edtech Market - By End User
- 1.3.3 MENA Edtech Market- By Region

2. Key Takeaways

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Key Sources and Factors Considered During the Market Analysis
- 3.4.1 Key Secondary Sources:
- 3.4.2 Key Factors Considered:

4. Edtech Market Landscape

4.1 Market Overview
4.2 PEST Analysis
- 4.2.1 MENA
4.3 Ecosystem Analysis
4.4 Expert Opinion
4.5 Premium Insights
- 4.5.1 Middle East and North Africa Competitive Exam Analysis
  - 4.5.1.1 Saudi Arabia
  - 4.5.1.2 UAE
  - 4.5.1.3 Egypt
  - 4.5.1.4 Qatar
  - 4.5.1.5 Kuwait
  - 4.5.1.6 Morocco
  - 4.5.1.7 Oman
  - 4.5.1.8 Bahrain
- 4.5.2 Middle East and North Africa Professional Certification Analysis
  - 4.5.2.1 Saudi Arabia
  - 4.5.2.2 UAE
  - 4.5.2.3 Egypt
  - 4.5.2.4 Qatar
  - 4.5.2.5 Kuwait
  - 4.5.2.6 Morocco
  - 4.5.2.7 Oman
  - 4.5.2.8 Bahrain
- 4.5.3 Middle East and North Africa International Computer Driving License (ICDL)
- 4.5.4 Middle East and North Africa Key Startups Analysis

5. Edtech Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Increasing Government Investment in Online Learning
- 5.1.2 Rising Demand for Connected Devices
5.2 Key Market Restraints
- 5.2.1 Lack of Internet Access in Some Parts of MENA
5.3 Key Market Opportunities
- 5.3.1 Strategic Initiatives by Market Players
5.4 Future Trends
- 5.4.1 Swelling Demand for Personalized Learning
5.5 Impact Analysis of Drivers and Restraints

6. Edtech Market - Regional Analysis

6.1 MENA Edtech Market Overview
6.2 MENA Edtech Market - Revenue and Forecast to 2028 (US$ Million)
6.3 Market Positioning - Five Key Players

7. Edtech Market Analysis - By Sector

7.1 Overview
7.2 Edtech Market, By Sector (2022 and 2028)
7.3 K-12
- 7.3.1 Overview
- 7.3.2 K-12: Edtech Market - Revenue, and Forecast to 2028 (US$ Million)
7.4 Higher Education
- 7.4.1 Overview
- 7.4.2 Higher Education: Edtech Market - Revenue, and Forecast to 2028 (US$ Million)
7.5 Pre-School
- 7.5.1 Overview
- 7.5.2 Pre-School: Edtech Market - Revenue, and Forecast to 2028 (US$ Million)
7.6 Others
- 7.6.1 Overview
- 7.6.2 Others: Edtech Market - Revenue, and Forecast to 2028 (US$ Million)

8. Edtech Market Analysis - By End User

8.1 Overview
8.2 Edtech Market, By End User (2022 and 2028)
8.3 Individual
- 8.3.1 Overview
- 8.3.2 Individual: Edtech Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Academic Institutions
- 8.4.1 Academic Institutions: Edtech Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Others: Edtech Market - Revenue and Forecast to 2028 (US$ Million)

9. MENA Edtech Market - Regional Analysis

9.1 Overview
- 9.1.1 MENA Edtech Market, by Country
  - 9.1.1.1 UAE Edtech Market, Revenue and Forecast to 2028
    - 9.1.1.1.1 UAE Edtech Market Breakdown, By Sector
    - 9.1.1.1.2 UAE Edtech Market Breakdown, By End User
  - 9.1.1.2 Saudi Arabia Edtech Market, Revenue and Forecast to 2028
    - 9.1.1.2.1 Saudi Arabia Edtech Market Breakdown, By Sector
    - 9.1.1.2.2 Saudi Arabia Edtech Market Breakdown, By End User
  - 9.1.1.3 Egypt Edtech Market, Revenue and Forecast to 2028
    - 9.1.1.3.1 Egypt Edtech Market Breakdown, By Sector
    - 9.1.1.3.2 Egypt Edtech Market Breakdown, By End User
  - 9.1.1.4 Qatar Edtech Market, Revenue and Forecast to 2028
    - 9.1.1.4.1 Qatar Edtech Market Breakdown, By Sector
    - 9.1.1.4.2 Qatar Edtech Market Breakdown, By End User
  - 9.1.1.5 Morocco Edtech Market, Revenue and Forecast to 2028
    - 9.1.1.5.1 Morocco Edtech Market Breakdown, By Sector
    - 9.1.1.5.2 Morocco Edtech Market Breakdown, By End User
  - 9.1.1.6 Kuwait Edtech Market, Revenue and Forecast to 2028
    - 9.1.1.6.1 Kuwait Edtech Market Breakdown, By Sector
    - 9.1.1.6.2 Kuwait Edtech Market Breakdown, By End User
  - 9.1.1.7 Oman Edtech Market, Revenue and Forecast to 2028
    - 9.1.1.7.1 Oman Edtech Market Breakdown, By Sector
    - 9.1.1.7.2 Oman Edtech Market Breakdown, By End User
  - 9.1.1.8 Bahrain Edtech Market, Revenue and Forecast to 2028
    - 9.1.1.8.1 Bahrain Edtech Market Breakdown, By Sector
    - 9.1.1.8.2 Bahrain Edtech Market Breakdown, By End User
  - 9.1.1.9 Rest of MENA Edtech Market, Revenue and Forecast to 2028
    - 9.1.1.9.1 Rest of MENA Edtech Market Breakdown, By Sector
    - 9.1.1.9.2 Rest of MENA Edtech Market Breakdown, By End User

10. Impact of COVID-19 Pandemic on MENA Edtech Market

10.1 Overview

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 New Product Development

12. Company Profiles

12.1 Almentor FZCO
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Udemy Inc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Duolingo Inc
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Blackboard Inc.
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Sololearn Inc
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Zendy Institue
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Noon Academy
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Coursera Inc
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 edX LLC
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Beams International LLC (Baims)
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners
13.2 Word Index