Short Video Platform Global Market Report 2025

Description

A short video platform is a digital service that enables users to create, share, and watch short video clips, usually lasting from a few seconds to a few minutes. These platforms focus on user-generated content, often featuring creative, entertaining, or educational videos. They have become highly popular due to their engaging and easily digestible content format.

There are two main types of short video platforms live video and video posts. Live video involves real-time streaming, allowing users to broadcast content as it happens. These platforms are accessible on Android, iPhone Operating System (iOS), and Windows, and can be deployed either as applications or websites. Their end-use includes sectors such as education, media and entertainment, live commerce, and more.

The short video platform market research report is one of a series of new reports from The Business Research Company that provides short video platform market statistics, including short video platform industry global market size, regional shares, competitors with a short video platform market share, detailed short video platform market segments, market trends and opportunities, and any further data you may need to thrive in the short video platform industry. This short video platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The short video platform market size has grown rapidly in recent years. It will grow from $1.97 billion in 2024 to $2.22 billion in 2025 at a compound annual growth rate (CAGR) of 12.8%. The growth in the historic period can be attributed to the rapid rise of social media, increasing smartphone penetration, the shift towards video content consumption, the introduction of 4G and later 5G networks, growing internet accessibility, and the demand for interactive and engaging content.

The short video platform market size is expected to see rapid growth in the next few years. It will grow to $3.55 billion in 2029 at a compound annual growth rate (CAGR) of 12.5%. The growth in the forecast period can be attributed to the expansion of 5G networks, the rise of AI-driven content recommendations, growing investments in influencer marketing, the integration of e-commerce features, increasing adoption of AR/VR technologies, and the continued evolution of monetization strategies. Major trends in the forecast period include the integration of AI-generated content, expanding partnerships with brands and influencers, the surge in short video-based educational content, the development of immersive AR and VR experiences, the adoption of 5G technology for faster streaming, and the expansion of short video platforms into emerging markets.

The growth of the short video platform market is expected to be driven by the increasing penetration of the internet. This rise in internet access is largely due to the widespread adoption of smartphones, affordable data plans, and improved network infrastructure, which collectively make internet connectivity more accessible and cost-effective for a larger audience. The internet facilitates the seamless creation, sharing, and streaming of short videos, enabling users to upload, edit, and share content instantly with a global audience. For example, Statistics Canada reported in July 2023 that internet usage among Canadians aged 15 and older rose to 95% in 2022, up from 92% in 2020. As a result, the expanding reach of the internet is driving growth in the short video platform market.

Key players in the short video platform market are focusing on technological innovations, such as integrated product trays, to optimize content delivery, enhance user engagement, and integrate e-commerce features. Integrated product trays are technological features that combine product displays with interactive elements in a single interface, enhancing the user experience and facilitating e-commerce transactions. For instance, Myntra, an India-based e-commerce company, introduced Myntra Minis in June 2023, a short-form video platform designed to enhance the shopping experience. These brief videos, typically under one minute, feature engaging content with an integrated product tray for direct browsing and purchasing. Myntra also plans to extend some videos to 2-3 minutes depending on the product.

In August 2024, Saregama India Ltd., a music and entertainment company based in India, acquired Pocket Aces Pictures Pvt. Ltd. for $24.9 million. This acquisition aims to expand Saregama's digital content portfolio and strengthen its presence in the growing short-form video and digital entertainment market. Pocket Aces Pictures Pvt. Ltd. is a short video platform based in India.

Major companies operating in the short video platform market are Meta Platforms Inc., ByteDance Ltd., Tencent Holdings Ltd., YouTube, Kuaishou Technology, Snap Inc., Vimeo, Firework, InMobi, ShareChat, Gaana, Chingari, Triller Corp., Wink Video, MX Media & Entertainment Pte. Ltd., Roposo, Rizzle, Byte, Vine Ltd, Lomotif

North America was the largest region in the short video platform market in 2023. The regions covered in the short video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the short video platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The short video platform market includes revenues earned by entities by providing services such as platform hosting, content moderation, marketing and promotion, customer support, and application programming interface (API) integration. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Short Video Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on short video platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
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Outperform competitors using forecast data and the drivers and trends shaping the market.
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Where is the largest and fastest growing market for short video platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The short video platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Live Video; Video Posts
2) By Platform: Android; iPhone Operating System (iOS); Windows
3) By Deployment: Application-Based; Website-Based
4) By End-Use: Education; Media And Entertainment; Live Commerce; Other End-Uses
Subsegments:
1) By Live Video: Live Streaming For Events; Interactive Live Video Sessions; Live Gaming Streams; Live Q&A And Webinars
2) By Video Posts: Short-Form Edited Videos; User-Generated Content Videos; Tutorials And How-To Videos; Viral Challenge And Trend Videos; Promotional And Marketing Videos
Companies Mentioned: Meta Platforms Inc.; ByteDance Ltd.; Tencent Holdings Ltd.; YouTube; Kuaishou Technology
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r33558

1. Executive Summary

2. Short Video Platform Market Characteristics

3. Short Video Platform Market Trends And Strategies

4. Short Video Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Short Video Platform Growth Analysis And Strategic Analysis Framework

5.1. Global Short Video Platform PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Short Video Platform Market Growth Rate Analysis
5.4. Global Short Video Platform Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Short Video Platform Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Short Video Platform Total Addressable Market (TAM)

6. Short Video Platform Market Segmentation

6.1. Global Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Live Video
Video Posts
6.2. Global Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Android
iPhone Operating System (iOS)
Windows
6.3. Global Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Application-Based
Website-Based
6.4. Global Short Video Platform Market, Segmentation By End-Use, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Education
Media And Entertainment
Live Commerce
Other End-Uses
6.5. Global Short Video Platform Market, Sub-Segmentation Of Live Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Live Streaming For Events
Interactive Live Video Sessions
Live Gaming Streams
Live Q&A And Webinars
6.6. Global Short Video Platform Market, Sub-Segmentation Of Video Posts, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Short-Form Edited Videos
User-Generated Content Videos
Tutorials And How-To Videos
Viral Challenge And Trend Videos
Promotional And Marketing Videos

7. Short Video Platform Market Regional And Country Analysis

7.1. Global Short Video Platform Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Short Video Platform Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Short Video Platform Market

8.1. Asia-Pacific Short Video Platform Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Short Video Platform Market

9.1. China Short Video Platform Market Overview
9.2. China Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Short Video Platform Market

10.1. India Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Short Video Platform Market

11.1. Japan Short Video Platform Market Overview
11.2. Japan Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Short Video Platform Market

12.1. Australia Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Short Video Platform Market

13.1. Indonesia Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Short Video Platform Market

14.1. South Korea Short Video Platform Market Overview
14.2. South Korea Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Short Video Platform Market

15.1. Western Europe Short Video Platform Market Overview
15.2. Western Europe Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Short Video Platform Market

16.1. UK Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Short Video Platform Market

17.1. Germany Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Short Video Platform Market

18.1. France Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Short Video Platform Market

19.1. Italy Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Short Video Platform Market

20.1. Spain Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Short Video Platform Market

21.1. Eastern Europe Short Video Platform Market Overview
21.2. Eastern Europe Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Short Video Platform Market

22.1. Russia Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Short Video Platform Market

23.1. North America Short Video Platform Market Overview
23.2. North America Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Short Video Platform Market

24.1. USA Short Video Platform Market Overview
24.2. USA Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Short Video Platform Market

25.1. Canada Short Video Platform Market Overview
25.2. Canada Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Short Video Platform Market

26.1. South America Short Video Platform Market Overview
26.2. South America Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Short Video Platform Market

27.1. Brazil Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Short Video Platform Market

28.1. Middle East Short Video Platform Market Overview
28.2. Middle East Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Short Video Platform Market

29.1. Africa Short Video Platform Market Overview
29.2. Africa Short Video Platform Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Short Video Platform Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Short Video Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Short Video Platform Market Competitive Landscape And Company Profiles

30.1. Short Video Platform Market Competitive Landscape
30.2. Short Video Platform Market Company Profiles
- 30.2.1. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. ByteDance Ltd. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Tencent Holdings Ltd. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. YouTube Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Kuaishou Technology Overview, Products and Services, Strategy and Financial Analysis

31. Short Video Platform Market Other Major And Innovative Companies

31.1. Snap Inc.
31.2. Vimeo
31.3. Firework
31.4. InMobi
31.5. ShareChat
31.6. Gaana
31.7. Chingari
31.8. Triller Corp.
31.9. Wink Video
31.10. MX Media & Entertainment Pte. Ltd.
31.11. Roposo
31.12. Rizzle
31.13. Byte
31.14. Vine Ltd
31.15. Lomotif

32. Global Short Video Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Short Video Platform Market

34. Recent Developments In The Short Video Platform Market

35. Short Video Platform Market High Potential Countries, Segments and Strategies

35.1 Short Video Platform Market In 2029 - Countries Offering Most New Opportunities
35.2 Short Video Platform Market In 2029 - Segments Offering Most New Opportunities
35.3 Short Video Platform Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer
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