Babysitting Services Global Market Report 2025

Description

Babysitting services refer to the temporary care and supervision of children provided by individuals known as babysitters. The services are typically utilized by parents or guardians who need short-term child care for various reasons, such as attending events, running errands, or taking personal time. Babysitting services ensure that children are safe, engaged, and well-cared for in the absence of their primary caregivers.

The main types of babysitting services are live-in babysitters and live-out babysitters. Live-in babysitters are caregivers who reside in the family's home while providing childcare with full-time supervision and support, often including duties beyond just babysitting, such as light housekeeping and meal preparation. The age groups include those younger than 1 year, 1-2 years, 2-4 years, 4-6 years, above 6 years, and the applications are nursery home and schools, family, others.

The babysitting services market research report is one of a series of new reports from the business research company that provides babysitting services market statistics, including babysitting services industry global market size, regional shares, competitors with an babysitting services market share, detailed babysitting services market segments, market trends and opportunities, and any further data you may need to thrive in the babysitting services industry. This babysitting services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The babysitting services market size has grown strongly in recent years. It will grow from $29.71 billion in 2024 to $31.83 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to rising single-parent households, economic growth, changing family structures, increased workforce participation, and urbanization.

The babysitting services market size is expected to see strong growth in the next few years. It will grow to $41.54 billion in 2029 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to rising female labor force participation, increased focus on work-life balance, economic recovery and growth, population growth, and rising awareness of early childhood development. Major trends in the forecast period include advancements in technology, the development of mobile apps, online platforms, virtual and remote babysitting, and digital solutions.

The increasing number of working parents is expected to drive the growth of the babysitting services market. Working parents are individuals who manage both employment and parenting responsibilities, juggling their professional careers with raising and caring for their children. Factors such as rising living costs, efforts to advance gender equality, and the pursuit of career goals are contributing to the rise in the number of working parents. Babysitting services offer reliable childcare solutions, helping these parents balance their professional duties with family needs. For instance, the Bureau of Labor Statistics, a U.S. Department of Labor agency, reported in April 2024 that in 2023, 91.9% of households with children had at least one employed parent, up from 91.2% in 2022. Among married-couple families with children, 97.6% had at least one employed parent, and 67% had both parents working. Consequently, the growing number of working parents is anticipated to fuel the expansion of the babysitting services market.

Key players in the babysitting services market are focusing on integrating mobile applications to simplify booking processes and enhance the safety and reliability of childcare services. Mobile applications for babysitting services connect parents with babysitters, enabling them to find, book, and manage childcare services conveniently through their smartphones. For example, in June 2023, Bambino Technologies Inc., a U.S.-based company that offers a mobile app-based platform for connecting parents with local babysitters, launched a new mobile application. This app helps parents locate, review, and book vetted and recommended sitters in their neighborhood. It also provides features for scheduling appointments, sending reminders, and processing secure payments.

In May 2022, Call Emmy, a U.S.-based digital marketplace that connects busy parents with household service providers and babysitters, acquired Nanno for an undisclosed amount. This acquisition allows Call Emmy to incorporate Nanno's advanced Progressive Web App (PWA) technology, offering a unique cross-platform experience for its users. Nanno is a U.S.-based company providing a mobile app-based platform that connects parents with pre-vetted, trusted babysitters for flexible and reliable childcare solutions.

Major companies operating in the babysitting services market are Care.com, Au Pair in America, Babysits, UrbanSitter, Klay, Prezi, Bambino Sitters, Kiddocare, GreatAupair, Sitters, Caregiver Asia, GreatAupair, Sittercity, GoNannies, NannyPro, Thai Kid's Home, Rockmybaby, Chez Vous, WeeSitt, Nanno, Komae, Helpr, Yoopies, Broomees, Kiidu

North America was the largest region in the babysitting services market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the babysitting services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the babysitting services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The babysitting services market includes revenues earned by entities such as specialized care services, event babysitting, educational activities, and recreational activities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Babysitting Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on babysitting services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for babysitting services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The babysitting services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Live-in Babysitters; Live-out Babysitters
2) By Age Group: Less Than 1 Year; 1-2 Years; 2-4 Years; 4-6 Years; Above 6 Years
3) By Application: Nursery Home And Schools; Family; Other ) Applications
Subsegments:
1) By Live-in Babysitters: Full-time Live-in Babysitters; Part-time Live-in Babysitters; Nanny Services
2) By Live-out Babysitters: Occasional Babysitters; Regular Babysitters; Emergency Babysitters
Companies Mentioned: Care.com; Au Pair in America; Babysits; UrbanSitter; Klay
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r33437

1. Executive Summary

2. Babysitting Services Market Characteristics

3. Babysitting Services Market Trends And Strategies

4. Babysitting Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Babysitting Services Growth Analysis And Strategic Analysis Framework

5.1. Global Babysitting Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Babysitting Services Market Growth Rate Analysis
5.4. Global Babysitting Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Babysitting Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Babysitting Services Total Addressable Market (TAM)

6. Babysitting Services Market Segmentation

6.1. Global Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Live-in Babysitters
Live-out Babysitters
6.2. Global Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Less Than 1 Year
1-2 Years
2-4 Years
4-6 Years
Above 6 Years
6.3. Global Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Nursery Home And Schools
Family
Other Applications
6.4. Global Babysitting Services Market, Sub-Segmentation Of Live-in Babysitters, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Full-time Live-in Babysitters
Part-time Live-in Babysitters
Nanny Services
6.5. Global Babysitting Services Market, Sub-Segmentation Of Live-out Babysitters, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Occasional Babysitters
Regular Babysitters
Emergency Babysitters

7. Babysitting Services Market Regional And Country Analysis

7.1. Global Babysitting Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Babysitting Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Babysitting Services Market

8.1. Asia-Pacific Babysitting Services Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Babysitting Services Market

9.1. China Babysitting Services Market Overview
9.2. China Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Babysitting Services Market

10.1. India Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Babysitting Services Market

11.1. Japan Babysitting Services Market Overview
11.2. Japan Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Babysitting Services Market

12.1. Australia Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Babysitting Services Market

13.1. Indonesia Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Babysitting Services Market

14.1. South Korea Babysitting Services Market Overview
14.2. South Korea Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Babysitting Services Market

15.1. Western Europe Babysitting Services Market Overview
15.2. Western Europe Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Babysitting Services Market

16.1. UK Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Babysitting Services Market

17.1. Germany Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Babysitting Services Market

18.1. France Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Babysitting Services Market

19.1. Italy Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Babysitting Services Market

20.1. Spain Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Babysitting Services Market

21.1. Eastern Europe Babysitting Services Market Overview
21.2. Eastern Europe Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Babysitting Services Market

22.1. Russia Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Babysitting Services Market

23.1. North America Babysitting Services Market Overview
23.2. North America Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Babysitting Services Market

24.1. USA Babysitting Services Market Overview
24.2. USA Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Babysitting Services Market

25.1. Canada Babysitting Services Market Overview
25.2. Canada Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Babysitting Services Market

26.1. South America Babysitting Services Market Overview
26.2. South America Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Babysitting Services Market

27.1. Brazil Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Babysitting Services Market

28.1. Middle East Babysitting Services Market Overview
28.2. Middle East Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Babysitting Services Market

29.1. Africa Babysitting Services Market Overview
29.2. Africa Babysitting Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Babysitting Services Market, Segmentation By Age Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Babysitting Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Babysitting Services Market Competitive Landscape And Company Profiles

30.1. Babysitting Services Market Competitive Landscape
30.2. Babysitting Services Market Company Profiles
- 30.2.1. Care.com Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Au Pair in America Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Babysits Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. UrbanSitter Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Klay Overview, Products and Services, Strategy and Financial Analysis

31. Babysitting Services Market Other Major And Innovative Companies

31.1. Prezi
31.2. Bambino Sitters
31.3. Kiddocare
31.4. GreatAupair
31.5. Sitters
31.6. Caregiver Asia
31.7. Sittercity
31.8. GoNannies
31.9. NannyPro
31.10. Thai Kid's Home
31.11. Rockmybaby
31.12. Chez Vous
31.13. WeeSitt
31.14. Nanno
31.15. Komae

32. Global Babysitting Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Babysitting Services Market

34. Recent Developments In The Babysitting Services Market

35. Babysitting Services Market High Potential Countries, Segments and Strategies

35.1 Babysitting Services Market In 2029 - Countries Offering Most New Opportunities
35.2 Babysitting Services Market In 2029 - Segments Offering Most New Opportunities
35.3 Babysitting Services Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer
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