Advocacy Software Global Market Report 2025

Description

Advocacy software is a digital tool designed to help organizations manage and mobilize supporters for campaigns, facilitating efficient communication and coordination. It often includes features for email campaigns, social media management, and analytics to monitor engagement and impact. This software is utilized by nonprofits, political groups, and corporations to enhance their advocacy efforts and drive change.

The main types of advocacy software include cloud-based and on-premise solutions. Cloud-based advocacy software is hosted on remote servers and accessible via the internet, typically offered through subscription or one-time license models. It serves a range of applications, including enterprise, mid-market, small and medium businesses (SMBs), trade associations, nonprofit organizations, and the public sector. It is used by various end-users across industries such as banking, financial services, and insurance (BFSI), government and the public sector, healthcare and life sciences, retail and e-commerce, manufacturing, and education.

The advocacy software market research report is one of a series of new reports from The Business Research Company that provides advocacy software market statistics, including advocacy software industry global market size, regional shares, competitors with a advocacy software market share, detailed advocacy software market segments, market trends and opportunities, and any further data you may need to thrive in the advocacy software industry. This advocacy software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The advocacy software market size has grown rapidly in recent years. It will grow from $0.88 $ billion in 2024 to $0.99 $ billion in 2025 at a compound annual growth rate (CAGR) of 13.0%. The growth in the historic period can be attributed to digital transformation, increased political engagement, legislative changes, cost-effectiveness, automation, and efficiency.

The advocacy software market size is expected to see rapid growth in the next few years. It will grow to $1.6 $ billion in 2029 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period can be attributed to enhanced data privacy regulations, integration with social media platforms, global connectivity, user-friendly interfaces, and growing demand for real-time analytics. Major trends in the forecast period include enhanced personalization, multichannel campaigns, blockchain for transparency, data security enhancements, and cloud-based solutions.

The growing use of social media is expected to drive the expansion of the advocacy software market. Social media encompasses online platforms that allow users to create, share, and interact with content, fostering global communication and community building. Its increasing popularity is due to its ability to connect people easily, provide real-time updates, and offer opportunities for self-expression and business growth. Advocacy software leverages social media to help organizations mobilize supporters, amplify their messages, and track engagement, thus enhancing visibility and influence across various platforms. For example, Influencer Marketing Hub reported in December 2022 that social media usage in the US grew by over 35%, with social commerce sales reaching $53.10 billion, representing 5.1% of all online sales. In China, social app sales in retail eCommerce jumped from 11.7% in 2020 to 52% in 2022. This rising social media engagement is fueling the growth of the advocacy software market.

Leading companies in the advocacy software market are developing advanced solutions, such as integrated advocacy tools, to assist public affairs professionals with policy news and legislative workflows. These tools are designed to support efforts in influencing public policy, mobilizing supporters, and managing advocacy campaigns. For instance, in April 2024, Quorum Analytics LLC, a US-based public affairs software provider, partnered with Axios Media Inc. to launch an integrated solution combining policy content with advocacy tools. This collaboration provides users with real-time updates on legislative and regulatory changes and offers advanced features for grassroots mobilization, campaign management, and analytics, thereby streamlining workflows and enhancing advocacy strategies.

In September 2022, Quorum Analytics LLC, a US-based public affairs software platform, acquired Capitol Canary for an undisclosed sum. This acquisition enhances Quorum Analytics LLC's range of advocacy and public affairs tools, improving its grassroots advocacy capabilities and broadening its client base. Capitol Canary, also based in the US, specializes in advocacy software.

Major companies operating in the advocacy software market are Blackbaud Inc., Bonterra Tech, FiscalNote, Quorum Analytics LLC., Annex Cloud, Influitive, SocialChorus, NGP VAN, Mobilize Networks Inc., NationBuilder, InviteReferrals, Salsa Labs Inc., Engaging Networks, Action Network, Socxo, One Click Politics, Soft Edge Solutions, Apolitical, CiviCRM, PostBeyond, Care2Com Inc, CallHub, StoryChief

North America was the largest region in the advocacy software market in 2023. The regions covered in the advocacy software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the advocacy software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The advocacy software market includes revenues earned by entities by providing services such as social media management, petition and polling creation, legislative tracking, data analytics, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Advocacy Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on advocacy software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for advocacy software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The advocacy software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Cloud-based; On-premise
2) By Deployment Model: Subscription-based; One-time License
3) By Application: Enterprise; Mid-market; Small And Medium Businesses (SMBs); Trade Association; Non-Profit Organizations; Public Sector
4) By End-User: Banking, Financial Services, And Insurance (BFSI); Government And Public Sector; Healthcare And Life Sciences; Retail And eCommerce; Manufacturing; Education
Subsegments:
1) By Cloud-Based Advocacy Software: Subscription-based Models; Features-based Segmentation; User Type; Integration Capabilities
2) By On-Premise Advocacy Software: Deployment Models; Customization Levels; Industry-specific Solutions; Support Services
Companies Mentioned: Blackbaud Inc.; Bonterra Tech; FiscalNote; Quorum Analytics LLC.; Annex Cloud
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r31575

1. Executive Summary

2. Advocacy Software Market Characteristics

3. Advocacy Software Market Trends And Strategies

4. Advocacy Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Advocacy Software Growth Analysis And Strategic Analysis Framework

5.1. Global Advocacy Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Advocacy Software Market Growth Rate Analysis
5.4. Global Advocacy Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Advocacy Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Advocacy Software Total Addressable Market (TAM)

6. Advocacy Software Market Segmentation

6.1. Global Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-based
On-premise
6.2. Global Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Subscription-based
One-time License
6.3. Global Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Enterprise
Mid-market
Small And Medium Businesses (SMBs)
Trade Association
Non-Profit Organizations
Public Sector
6.4. Global Advocacy Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Services, And Insurance (BFSI)
Government And Public Sector
Healthcare And Life Sciences
Retail And eCommerce
Manufacturing
Education
6.5. Global Advocacy Software Market, Sub-Segmentation Of Cloud-based Advocacy Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Subscription-based Models
Features-based Segmentation
User Type
Integration Capabilities
6.6. Global Advocacy Software Market, Sub-Segmentation Of On-premise Advocacy Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Deployment Models
Customization Levels
Industry-specific Solutions
Support Services

7. Advocacy Software Market Regional And Country Analysis

7.1. Global Advocacy Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Advocacy Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Advocacy Software Market

8.1. Asia-Pacific Advocacy Software Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Advocacy Software Market

9.1. China Advocacy Software Market Overview
9.2. China Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Advocacy Software Market

10.1. India Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Advocacy Software Market

11.1. Japan Advocacy Software Market Overview
11.2. Japan Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Advocacy Software Market

12.1. Australia Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Advocacy Software Market

13.1. Indonesia Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Advocacy Software Market

14.1. South Korea Advocacy Software Market Overview
14.2. South Korea Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Advocacy Software Market

15.1. Western Europe Advocacy Software Market Overview
15.2. Western Europe Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Advocacy Software Market

16.1. UK Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Advocacy Software Market

17.1. Germany Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Advocacy Software Market

18.1. France Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Advocacy Software Market

19.1. Italy Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Advocacy Software Market

20.1. Spain Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Advocacy Software Market

21.1. Eastern Europe Advocacy Software Market Overview
21.2. Eastern Europe Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Advocacy Software Market

22.1. Russia Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Advocacy Software Market

23.1. North America Advocacy Software Market Overview
23.2. North America Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Advocacy Software Market

24.1. USA Advocacy Software Market Overview
24.2. USA Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Advocacy Software Market

25.1. Canada Advocacy Software Market Overview
25.2. Canada Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Advocacy Software Market

26.1. South America Advocacy Software Market Overview
26.2. South America Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Advocacy Software Market

27.1. Brazil Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Advocacy Software Market

28.1. Middle East Advocacy Software Market Overview
28.2. Middle East Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Advocacy Software Market

29.1. Africa Advocacy Software Market Overview
29.2. Africa Advocacy Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Advocacy Software Market, Segmentation By Deployment Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Advocacy Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Advocacy Software Market Competitive Landscape And Company Profiles

30.1. Advocacy Software Market Competitive Landscape
30.2. Advocacy Software Market Company Profiles
- 30.2.1. Blackbaud Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Bonterra Tech Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. FiscalNote Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Quorum Analytics LLC. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Annex Cloud Overview, Products and Services, Strategy and Financial Analysis

31. Advocacy Software Market Other Major And Innovative Companies

31.1. Influitive
31.2. SocialChorus
31.3. NGP VAN
31.4. Mobilize Networks Inc.
31.5. NationBuilder
31.6. InviteReferrals
31.7. Salsa Labs Inc.
31.8. Engaging Networks
31.9. Action Network
31.10. Socxo
31.11. One Click Politics
31.12. Soft Edge Solutions
31.13. Apolitical
31.14. CiviCRM
31.15. PostBeyond

32. Global Advocacy Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Advocacy Software Market

34. Recent Developments In The Advocacy Software Market

35. Advocacy Software Market High Potential Countries, Segments and Strategies

35.1 Advocacy Software Market In 2029 - Countries Offering Most New Opportunities
35.2 Advocacy Software Market In 2029 - Segments Offering Most New Opportunities
35.3 Advocacy Software Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer