PUBLISHER: The Business Research Company | PRODUCT CODE: 1707165
PUBLISHER: The Business Research Company | PRODUCT CODE: 1707165
Video Streaming Global Market Report 2025
Video streaming is the transmission of video content over the internet in real-time, enabling viewers to watch videos without the need to download them beforehand. This innovation grants users access to a diverse array of video content, spanning movies, TV shows, live events, and user-generated material, accessible via multiple devices such as smartphones, tablets, computers, and smart TVs.
The primary elements of video streaming consist of software and content delivery services. Software encompasses instructions or programs facilitating specific tasks on computers or other electronic devices. These include various types such as video-on-demand and live video streaming, featuring diverse revenue models such as subscription, pay-per-view, premium purchases, advertisement-based revenue, among others, catering to a range of end users from residential to commercial sectors.
The video streaming market research report is one of a series of new reports from The Business Research Company that provides video streaming market statistics, including the video streaming industry's global market size, regional shares, competitors with a video streaming market share, detailed video streaming market segments, market trends, and opportunities, and any further data you may need to thrive in the video streaming industry. This video streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The video streaming market size has grown exponentially in recent years. It will grow from $699.91 billion in 2024 to $855.17 billion in 2025 at a compound annual growth rate (CAGR) of 22.2%. The growth in the historic period can be attributed to increased demand for encoders, rise in demand for on-demand streaming, increased demand for video streaming services in colleges, universities, high time spent online, increased usage of videos in corporate training.
The video streaming market size is expected to see exponential growth in the next few years. It will grow to $1883.42 billion in 2029 at a compound annual growth rate (CAGR) of 21.8%. The growth in the forecast period can be attributed to rising consumer expenditure on media and entertainment, rising sales of mobile phones, increasing internet connections, increasing recognition of OTT platforms, rise in live-streamed content. Major trends in the forecast period include advancement in video streaming technology, introduction of innovative platforms, implementation of blockchain in video streaming, advancement in AI, demand for video streaming software.
The surge in demand for media and entertainment is poised to drive the expansion of the video streaming market in the foreseeable future. Media and entertainment comprise a wide-ranging sector involving the creation, dissemination, and consumption of diverse content aimed at informing, entertaining, and engaging audiences. This heightened demand stems from various factors, including shifts in consumer behavior, the proliferation of content diversity, the influence of social media, and innovative content delivery methods. Video streaming offers flexibility, convenience, and a wide array of content options within media and entertainment platforms, facilitating broader audience outreach, cost-effective distribution, valuable data analytics, multiple revenue streams, and increased viewer interaction. For instance, in January 2024, the Digital Entertainment and Retail Association (ERA) reported a 9.6% growth in UK spending on music streaming subscriptions, vinyl records, and compact discs (CDs) in 2023, up from 5% in 2022. Additionally, the UK entertainment market expanded by 7% throughout 2023. Hence, the escalating consumer investment in media and entertainment fuels the growth of the video streaming market.
Leading companies in the video streaming market are concentrating on pioneering technologies, such as adaptive video optimization technology, to ensure a smooth and optimized streaming experience for users across diverse platforms and devices. Adaptive video optimization technology employs advanced algorithms to dynamically regulate video quality based on factors such as network conditions, device capabilities, and available bandwidth. This guarantees superior viewing experiences by maintaining high-quality video playback, even in challenging network scenarios. For instance, in May 2024, Agora, a US-based provider of video streaming services, introduced Adaptive Video Optimization (AVO) paired with support for the AV1 video codec. This technology harnesses a suite of sophisticated machine-learning algorithms to address prevalent challenges, dynamically adjusting video quality in response to varying network conditions, device specifications, and bandwidth availability. Consequently, it ensures exceptional video quality and optimal performance, even amidst fluctuating network conditions.
In October 2024, Amazon.com, Inc., a U.S.-based technology company, acquired MX Player Private Limited for USD 250 million. Through this acquisition, Amazon aims to strengthen its position in India's streaming market by merging MX Player with its existing service, miniTV. This integration will create a comprehensive platform that offers a diverse range of premium content for free, while utilizing advanced advertising capabilities to attract a larger audience and build stronger relationships with advertisers. MX Player Private Limited, an India-based company, offers a wide array of films, web series, and shows.
Major companies operating in the video streaming market are Amazon Prime Video, Netflix Inc., Paramount, Discovery Communications Inc., Hulu LLC, Disney, iQIYI Inc., Apple TV, Viaplay Group AB, DAZN Group, YouTube, Hotstar, Crunchyroll Inc., Tubi Inc., Kaltura Inc., Viki Inc., SonyLIV, Sling TV LLC, Funimation Productions Ltd., Pluto TV, Peacock, BritBox, Acorn TV, Voot, Shudder LLC
North America was the largest region in the video Streaming market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the video streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The video streaming market includes revenues earned by entities by providing services such as video streaming for managed services, video streaming for consulting, subscription video on demand and video streaming for training & support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Video Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on video streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Scope
Table of Contents
1. Executive Summary
2. Video Streaming Market Characteristics
3. Video Streaming Market Trends And Strategies
4. Video Streaming Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Video Streaming Growth Analysis And Strategic Analysis Framework
- 5.1. Global Video Streaming PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Video Streaming Market Growth Rate Analysis
- 5.4. Global Video Streaming Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Video Streaming Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Video Streaming Total Addressable Market (TAM)
6. Video Streaming Market Segmentation
7. Video Streaming Market Regional And Country Analysis
8. Asia-Pacific Video Streaming Market
9. China Video Streaming Market
10. India Video Streaming Market
11. Japan Video Streaming Market
12. Australia Video Streaming Market
13. Indonesia Video Streaming Market
14. South Korea Video Streaming Market
15. Western Europe Video Streaming Market
16. UK Video Streaming Market
17. Germany Video Streaming Market
18. France Video Streaming Market
19. Italy Video Streaming Market
20. Spain Video Streaming Market
21. Eastern Europe Video Streaming Market
22. Russia Video Streaming Market
23. North America Video Streaming Market
24. USA Video Streaming Market
25. Canada Video Streaming Market
26. South America Video Streaming Market
27. Brazil Video Streaming Market
28. Middle East Video Streaming Market
29. Africa Video Streaming Market
30. Video Streaming Market Competitive Landscape And Company Profiles
31. Video Streaming Market Other Major And Innovative Companies
32. Global Video Streaming Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Video Streaming Market
34. Recent Developments In The Video Streaming Market
35. Video Streaming Market High Potential Countries, Segments and Strategies
36. Appendix
