Retail Electricity Global Market Report 2025

Description

Retail electricity involves the direct sale of electricity to end-users, such as households, businesses, and other entities. This process includes the distribution and sale of electricity through local utility companies or retail electricity providers (REPs). Retail electricity covers aspects such as billing, customer service, and other functions related to supplying electricity to consumers, and is distinct from wholesale electricity transactions, which occur between generators and wholesale market participants.

The primary customer types for retail electricity are regulated customers and deregulated customers. Regulated customers receive electricity from utilities operating under government or regulatory body guidelines. Energy sources for retail electricity include both conventional and renewable energy, used in applications such as energy efficiency solutions, demand response programs, and smart home technologies. End users include residential, commercial, and industrial sectors.

The retail electricity market research report is one of a series of new reports from the business research company that provides retail electricity market statistics, including retail electricity industry global market size, regional shares, competitors with an retail electricity market share, detailed retail electricity market segments, market trends and opportunities, and any further data you may need to thrive in the retail electricity industry. This retail electricity market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The retail electricity market size has grown rapidly in recent years. It will grow from $53.2 billion in 2024 to $61.57 billion in 2025 at a compound annual growth rate (CAGR) of 15.7%. The growth in the historic period can be attributed to deregulation of electricity markets, advancements in energy technology, rising energy demand, government subsidies and incentives, fluctuating fossil fuel prices, and environmental regulations and policies.

The retail electricity market size is expected to see rapid growth in the next few years. It will grow to $109.45 billion in 2029 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to increasing adoption of renewable energy, decentralization and distributed generation, the growth of electric vehicles (EVs), advancements in smart grid technology, and energy storage solutions. Major trends in the forecast period include smart metering and monitoring, time-of-use (TOU) pricing, energy efficiency products, flexible billing and payment options, electric vehicle (EV) charging solutions, and energy storage solutions.

The rising demand for electric vehicles (EVs) is anticipated to drive growth in the retail electricity market. Electric vehicles are powered by one or more electric motors and rely on energy stored in rechargeable batteries. This surge in EV demand is fueled by heightened environmental awareness, supportive government policies promoting cleaner transportation, and technological advancements in EVs, resulting in longer ranges and quicker charging times. Retail electricity is crucial to fulfilling EV charging requirements, whether through home charging stations or public charging points, and supports the shift toward sustainable transportation. For instance, in April 2023, a report from the International Energy Agency, a France-based autonomous intergovernmental organization, highlighted that China accounts for about 60% of global electric car sales, with more than half of the world's EVs on its roads, already surpassing its 2025 target for new energy vehicle sales. In Europe, the second-largest EV market, sales grew by over 15% in 2022, with over one in five cars sold being electric. In the U.S., the third-largest market, EV sales rose by 55% in 2022, reaching an 8% market share. During Q1 2023, over 2.3 million electric cars were sold, marking a 25% increase from the same period the previous year. Sales are expected to reach 14 million by the end of 2023, representing a 35% year-on-year increase, with significant growth anticipated in the latter half of the year. Thus, the growing demand for EVs is poised to stimulate expansion in the retail electricity market.

Key players in the retail electricity market are developing personalized energy monitoring tools, such as connected energy solutions, to improve consumer engagement and optimize energy use. These solutions enhance retail energy management, support grid reliability, and offer real-time data and advanced analytics to users. For instance, in May 2023, Iberdrola, a Spanish electric utility company, introduced an advanced smart assistant aimed at maximizing household electricity savings. This AI-powered tool reduces smart device consumption by 10-30%, integrates with solar panels and EV chargers, and is deployed via Amazon Web Services with development support from Deloitte, a UK-based professional services firm. It provides real-time energy monitoring, personalized savings advice, and seamless integration with smart home devices, thereby boosting energy efficiency and customer engagement through actionable insights.

In March 2024, Vistra Corp., a US-based company specializing in retail electricity and power generation, acquired Energy Harbor Corp. for an undisclosed sum. This acquisition is intended to expand Vistra's zero-carbon generation capacity, grow its retail customer base, and enhance its competitive position in the US energy market. Energy Harbor Corp. is a US-based energy provider offering retail electricity services.

Major companies operating in the retail electricity market are Electricite de France SA (EDF), Enel SpA, E.ON SE, Engie SA, EnBW Energie Baden-Wurttemberg AG, Iberdrola S.A., Tokyo Electric Power Company Holdings Inc, RWE AG, NRG Energy Inc, Southern Company, Duke Energy Corporation, National Grid plc, Constellation Energy Resources LLC, Pacific Gas and Electric Company (PG&E), American Electric Power Company Inc, DTE Energy Company, Exelon Corporation, Xcel Energy Inc, Dominion Energy Inc, Entergy Corporation, CLP Holdings Limited, AES Corporation, Origin Energy Limited, Ameren Corporation, PPL Corporation, Emera Incorporated, Hydro One Inc, OGE Energy Corporation, Enersource Corporation

North America was the largest region in the retail electricity market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the retail electricity market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the retail electricity market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The retail electricity includes revenues earned by entities by providing services such as fixed-rate plans, variable-rate plans, time-of-use plans, green energy plans, prepaid plans, demand response programs, electric vehicle (EV) charging plans. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Retail Electricity Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on retail electricity market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for retail electricity ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The retail electricity market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Customer Type: Regulated Customers; Deregulated Customers
2) By Energy Sources: Conventional Energy; Renewable Energy
3) By Application: Energy Efficiency Solutions; Demand Response Programs; Smart Home Technologies
4) By End User: Residential; Commercial; Industrial
Companies Mentioned: Electricite de France SA (EDF); Enel SpA; E.ON SE; Engie SA; EnBW Energie Baden-Wurttemberg AG
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r31127

1. Executive Summary

2. Retail Electricity Market Characteristics

3. Retail Electricity Market Trends And Strategies

4. Retail Electricity Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Retail Electricity Growth Analysis And Strategic Analysis Framework

5.1. Global Retail Electricity PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Retail Electricity Market Growth Rate Analysis
5.4. Global Retail Electricity Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Retail Electricity Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Retail Electricity Total Addressable Market (TAM)

6. Retail Electricity Market Segmentation

6.1. Global Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Regulated Customers
Deregulated Customers
6.2. Global Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Conventional Energy
Renewable Energy
6.3. Global Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Energy Efficiency Solutions
Demand Response Programs
Smart Home Technologies
6.4. Global Retail Electricity Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Residential
Commercial
Industrial

7. Retail Electricity Market Regional And Country Analysis

7.1. Global Retail Electricity Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Retail Electricity Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Retail Electricity Market

8.1. Asia-Pacific Retail Electricity Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Retail Electricity Market

9.1. China Retail Electricity Market Overview
9.2. China Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Retail Electricity Market

10.1. India Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Retail Electricity Market

11.1. Japan Retail Electricity Market Overview
11.2. Japan Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Retail Electricity Market

12.1. Australia Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Retail Electricity Market

13.1. Indonesia Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Retail Electricity Market

14.1. South Korea Retail Electricity Market Overview
14.2. South Korea Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Retail Electricity Market

15.1. Western Europe Retail Electricity Market Overview
15.2. Western Europe Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Retail Electricity Market

16.1. UK Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Retail Electricity Market

17.1. Germany Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Retail Electricity Market

18.1. France Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Retail Electricity Market

19.1. Italy Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Retail Electricity Market

20.1. Spain Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Retail Electricity Market

21.1. Eastern Europe Retail Electricity Market Overview
21.2. Eastern Europe Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Retail Electricity Market

22.1. Russia Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Retail Electricity Market

23.1. North America Retail Electricity Market Overview
23.2. North America Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Retail Electricity Market

24.1. USA Retail Electricity Market Overview
24.2. USA Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Retail Electricity Market

25.1. Canada Retail Electricity Market Overview
25.2. Canada Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Retail Electricity Market

26.1. South America Retail Electricity Market Overview
26.2. South America Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Retail Electricity Market

27.1. Brazil Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Retail Electricity Market

28.1. Middle East Retail Electricity Market Overview
28.2. Middle East Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Retail Electricity Market

29.1. Africa Retail Electricity Market Overview
29.2. Africa Retail Electricity Market, Segmentation By Customer Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Retail Electricity Market, Segmentation By Energy Sources, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Retail Electricity Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Retail Electricity Market Competitive Landscape And Company Profiles

30.1. Retail Electricity Market Competitive Landscape
30.2. Retail Electricity Market Company Profiles
- 30.2.1. Electricite de France SA (EDF) Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Enel SpA Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. E.ON SE Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Engie SA Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. EnBW Energie Baden-Wurttemberg AG Overview, Products and Services, Strategy and Financial Analysis

31. Retail Electricity Market Other Major And Innovative Companies

31.1. Iberdrola S.A.
31.2. Tokyo Electric Power Company Holdings Inc
31.3. RWE AG
31.4. NRG Energy Inc
31.5. Southern Company
31.6. Duke Energy Corporation
31.7. National Grid plc
31.8. Constellation Energy Resources LLC
31.9. Pacific Gas and Electric Company (PG&E)
31.10. American Electric Power Company Inc
31.11. DTE Energy Company
31.12. Exelon Corporation
31.13. Xcel Energy Inc
31.14. Dominion Energy Inc
31.15. Entergy Corporation

32. Global Retail Electricity Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Retail Electricity Market

34. Recent Developments In The Retail Electricity Market

35. Retail Electricity Market High Potential Countries, Segments and Strategies

35.1 Retail Electricity Market In 2029 - Countries Offering Most New Opportunities
35.2 Retail Electricity Market In 2029 - Segments Offering Most New Opportunities
35.3 Retail Electricity Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer