Positioning Services Global Market Report 2025

Description

Positioning services encompass technologies and systems designed to determine the geographic location or position of a device, object, or person. These services typically calculate precise location coordinates in terms of latitude and longitude. The accuracy of the location information provided by positioning services can vary depending on the technology and environment.

Positioning services are primarily categorized into indoor and outdoor positioning. Indoor positioning involves determining the location of an object or person within a building or enclosed space, where GPS signals may be weak or unavailable. These services are used in various applications, such as navigation, surveying and mapping, fleet management, and geotagging. They also serve a range of end-users, including the transportation and logistics sector, defense and military, healthcare, aerospace, agriculture, consumer electronics, and others.

The positioning services market research report is one of a series of new reports from The Business Research Company that provides positioning services market statistics, including positioning services industry global market size, regional shares, competitors with a positioning services market share, detailed positioning services market segments, market trends, and opportunities, and any further data you may need to thrive in the positioning services industry. This positioning services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The positioning services market size has grown rapidly in recent years. It will grow from $30.83 billion in 2024 to $35.05 billion in 2025 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to rapid urbanization, robust automotive industry, utilization of digital marketing and online channels, increasing reliance on location-based data, shifted focus towards the customers' perspective in product positioning.

The positioning services market size is expected to see rapid growth in the next few years. It will grow to $57.76 billion in 2029 at a compound annual growth rate (CAGR) of 13.3%. The growth in the forecast period can be attributed to growing emphasis on smart and connected technologies, expanding precision agriculture applications, increasing demand for geospatial imagery analytics, mapping, and GIS applications, integration of 5G networks, rise of e-commerce. Major trends in the forecast period include adoption of GPS technology, advancements in automotive navigation, advancements in positioning technology, developments in satellite technology, technological advancements.

The surge in autonomous vehicles is poised to drive the growth of the positioning services market in the foreseeable future. Autonomous vehicles, which operate and navigate without constant human intervention, rely on advanced sensor technologies, computer systems, and artificial intelligence. This proliferation of autonomous vehicles is spurred by advancements in artificial intelligence and sensor technology, coupled with substantial investment and support from private companies and governments to bolster safety and efficiency in transportation. Accurate and reliable positioning services play a pivotal role in developing and operating autonomous and self-driving vehicles, thereby enhancing automotive functionality and safety. For example, the National Association of Insurance Commissioners anticipates there will be 3.5 million autonomous vehicles on American roads by 2025 and 4.5 million by 2030, underscoring the increasing presence of autonomous vehicles and their impact on the positioning services market.

Leading companies in the positioning services market are developing innovative solutions such as RTK (Real-Time Kinematic) services to deliver highly accurate, real-time data for various industries. RTK (Real-Time Kinematic) service is a satellite navigation method that provides high-precision location data by correcting GPS signals in real-time, achieving centimeter-level accuracy for positioning. For example, in August 2024, Onocoy, a Switzerland-based information services company, launched Onocoy RTK. This blockchain-powered, high-precision Real-Time Kinematic (RTK) positioning service offers global coverage and reliable accuracy for industries such as agriculture, construction, and robotics. It features a hardware-agnostic, decentralized network that is designed for easy integration and provides cost-effective positioning solutions.

In September 2023, HAV Group ASA, a Norway-based water supply company, completed the acquisition of Undheim Systems AS for an undisclosed sum. This strategic acquisition aims to integrate Undheim Systems' dynamic positioning technology with HAV Group's smart navigation system to provide innovative solutions that enhance vessel control and safety, while also advancing the industry towards more sustainable and efficient operations. Undheim Systems AS, headquartered in Norway, specializes in the development and manufacturing of dynamic positioning (DP) systems.

Major companies operating in the positioning services market are Stonex Group Inc., Qualcomm Inc., Honeywell International Inc., Broadcom Inc., Texas Instruments Inc., STMicroelectronics NV, Hexagon AB, Garmin Ltd., Nikon Corporation, Rockwell Collins Inc., Trimble Inc., Topcon Corporation, Leica Geosystems AG, TomTom N.V, NovAtel Inc., CHC Navigation, Eos Positioning Systems, Avidyne Corporation, Hemisphere GNSS Inc., Javad GNSS Inc., Septentrio Inc., Spectra Geospatial, ComNav Technology Ltd., Geneq Inc., Pentax Corporation, Kolida Instrument Co. Ltd.

North America was the largest region in the positioning services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the positioning services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the positioning services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The positioning services market includes revenues earned by entities by providing geolocation services, telemetry services, cellular network positioning, hybrid positioning systems and mapping services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Positioning Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on positioning services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for positioning services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The positioning services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Indoor Positioning; Outdoor Positioning
2) By Application: Navigation; Surveying And Mapping; Fleet Management; Geotagging; Other Applications
3) By End-User: Transportation And Logistics; Defense And Military; Healthcare; Aerospace; Agriculture; Consumer Electronics; Other End-Users
Subsegments:
1) By Indoor Positioning: Wi-Fi-Based Positioning; Bluetooth-Based Positioning; Ultra-Wideband (UWB) Positioning; RFID-Based Positioning; Magnetic-Based Positioning; Infrared (IR) Positioning; Ultrasound Positioning; Zigbee-Based Positioning
2) By Outdoor Positioning: GPS (Global Positioning System); GNSS (Global Navigation Satellite System); Wi-Fi-Based Positioning; Cellular-Based Positioning; Bluetooth Low Energy (BLE)-Based Positioning; Radio Frequency-Based Positioning; Geographic Information Systems (GIS)-Based Positioning; Satellite-Based Positioning Systems (SBPS)
Companies Mentioned: Stonex Group Inc.; Qualcomm Inc.; Honeywell International Inc.; Broadcom Inc.; Texas Instruments Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r30990

1. Executive Summary

2. Positioning Services Market Characteristics

3. Positioning Services Market Trends And Strategies

4. Positioning Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Positioning Services Growth Analysis And Strategic Analysis Framework

5.1. Global Positioning Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Positioning Services Market Growth Rate Analysis
5.4. Global Positioning Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Positioning Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Positioning Services Total Addressable Market (TAM)

6. Positioning Services Market Segmentation

6.1. Global Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Indoor Positioning
Outdoor Positioning
6.2. Global Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Navigation
Surveying And Mapping
Fleet Management
Geotagging
Other Applications
6.3. Global Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Transportation And Logistics
Defence And Military
Healthcare
Aerospace
Agriculture
Consumer Electronics
Other End-Users
6.4. Global Positioning Services Market, Sub-Segmentation Of Indoor Positioning, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Wi-Fi-Based Positioning
Bluetooth-Based Positioning
Ultra-Wideband (UWB) Positioning
RFID-Based Positioning
Magnetic-Based Positioning
Infrared (IR) Positioning
Ultrasound Positioning
Zigbee-Based Positioning
6.5. Global Positioning Services Market, Sub-Segmentation Of Outdoor Positioning, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
GPS (Global Positioning System)
GNSS (Global Navigation Satellite System)
Wi-Fi-Based Positioning
Cellular-Based Positioning
Bluetooth Low Energy (BLE)-Based Positioning
Radio Frequency-Based Positioning
Geographic Information Systems (GIS)-Based Positioning
Satellite-Based Positioning Systems (SBPS)

7. Positioning Services Market Regional And Country Analysis

7.1. Global Positioning Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Positioning Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Positioning Services Market

8.1. Asia-Pacific Positioning Services Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Positioning Services Market

9.1. China Positioning Services Market Overview
9.2. China Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Positioning Services Market

10.1. India Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Positioning Services Market

11.1. Japan Positioning Services Market Overview
11.2. Japan Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Positioning Services Market

12.1. Australia Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Positioning Services Market

13.1. Indonesia Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Positioning Services Market

14.1. South Korea Positioning Services Market Overview
14.2. South Korea Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Positioning Services Market

15.1. Western Europe Positioning Services Market Overview
15.2. Western Europe Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Positioning Services Market

16.1. UK Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Positioning Services Market

17.1. Germany Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Positioning Services Market

18.1. France Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Positioning Services Market

19.1. Italy Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Positioning Services Market

20.1. Spain Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Positioning Services Market

21.1. Eastern Europe Positioning Services Market Overview
21.2. Eastern Europe Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Positioning Services Market

22.1. Russia Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Positioning Services Market

23.1. North America Positioning Services Market Overview
23.2. North America Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Positioning Services Market

24.1. USA Positioning Services Market Overview
24.2. USA Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Positioning Services Market

25.1. Canada Positioning Services Market Overview
25.2. Canada Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Positioning Services Market

26.1. South America Positioning Services Market Overview
26.2. South America Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Positioning Services Market

27.1. Brazil Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Positioning Services Market

28.1. Middle East Positioning Services Market Overview
28.2. Middle East Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Positioning Services Market

29.1. Africa Positioning Services Market Overview
29.2. Africa Positioning Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Positioning Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Positioning Services Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Positioning Services Market Competitive Landscape And Company Profiles

30.1. Positioning Services Market Competitive Landscape
30.2. Positioning Services Market Company Profiles
- 30.2.1. Stonex Group Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Qualcomm Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Honeywell International Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Broadcom Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Texas Instruments Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Positioning Services Market Other Major And Innovative Companies

31.1. STMicroelectronics NV
31.2. Hexagon AB
31.3. Garmin Ltd.
31.4. Nikon Corporation
31.5. Rockwell Collins Inc.
31.6. Trimble Inc.
31.7. Topcon Corporation
31.8. Leica Geosystems AG
31.9. TomTom N.V,
31.10. NovAtel Inc.
31.11. CHC Navigation
31.12. Eos Positioning Systems
31.13. Avidyne Corporation
31.14. Hemisphere GNSS Inc.
31.15. Javad GNSS Inc.

32. Global Positioning Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Positioning Services Market

34. Recent Developments In The Positioning Services Market

35. Positioning Services Market High Potential Countries, Segments and Strategies

35.1 Positioning Services Market In 2029 - Countries Offering Most New Opportunities
35.2 Positioning Services Market In 2029 - Segments Offering Most New Opportunities
35.3 Positioning Services Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer