PUBLISHER: The Business Research Company | PRODUCT CODE: 1702698
PUBLISHER: The Business Research Company | PRODUCT CODE: 1702698
Affiliate Software Global Market Report 2025
Affiliate software serves as a specialized platform or system designed to facilitate and manage affiliate marketing programs. In affiliate marketing, a performance-based strategy, businesses (merchants or advertisers) collaborate with affiliates (publishers or marketers) to promote their products or services, offering a commission for sales or leads generated through the affiliates' promotional efforts. This software streamlines program management, enhances tracking and attribution, fosters communication and collaboration between merchants and affiliates, and ultimately contributes to driving sales, leads, and revenue.
The primary types of affiliate software include on-premise and cloud-based solutions. On-premise refers to computing infrastructure, systems, software, and data hosted within an organization's physical locations, such as office buildings or data centers. These solutions find application across various sectors, including small and medium enterprises, large enterprises, and are utilized by retailers, publishers, advertisers, and other end-users.
The affiliate software market research report is one of a series of new reports from The Business Research Company that provides affiliate software market statistics, including affiliate software industry global market size, regional shares, competitors with an affiliate software market share, detailed affiliate software market segments, market trends, and opportunities, and any further data you may need to thrive in the affiliate software industry. This affiliate software research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The affiliate software market size has grown rapidly in recent years. It will grow from $26.41 billion in 2024 to $29.09 billion in 2025 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to rise of e-commerce and online shopping, increased competition among online retailers, growth of content sites, blogs, and influencers, increased advancements in tracking and attribution technology, rise of mobile commerce.
The affiliate software market size is expected to see strong growth in the next few years. It will grow to $42.23 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to increase in the number of online businesses, increasing need for efficient and effective management, increasing demand for digital marketing solutions, growing demand for cost-effective solutions, increasing investment in advertising industry. Major trends in the forecast period include technological advancements, development of new technologies and platforms, increasing investments in the advertising industry, performance-based marketing, data analytics, and AI integration.
The growth in e-commerce activities is expected to drive the expansion of the affiliate software market in the foreseeable future. E-commerce, the process of buying and selling goods or services online, has seen a surge due to its convenience, scalability, digital catalogs, and mobile commerce. This surge has led to increased demand for affiliate software, which aids in tracking links and coupon codes, generating detailed reports, and optimizing e-commerce strategies for improved reach and revenue. For instance, in November 2023, e-commerce sales in Canada were $2.34 billion, projected to reach $40.3 billion by 2050, as reported by the International Trade Administration. Consequently, the rise in e-commerce activities is fueling the growth of the affiliate software market.
Key players in the affiliate software market are innovating by introducing solutions such as server parallel tracking to enhance affiliate marketing campaign performance. Server parallel tracking solutions optimize campaign management, ensuring swift user redirection to offer pages. For example, Affise, a Lithuania-based company, launched server parallel tracking in May 2023. This feature accelerates user access to offer pages by concealing redirects, reducing dependence on browsers, and preventing traffic loss. It synchronizes redirects and click measurement in the background, facilitating efficient user redirection.
In July 2023, Pantastic, Inc., a US-based company specializing in tools and solutions for managing online sales and marketing, acquired Refersion, Inc. for an undisclosed amount. This acquisition enables Pantastic to enhance its capabilities in online sales and marketing by integrating Refersion's advanced affiliate marketing solutions. Through this integration, Pantastic aims to help businesses optimize their sales strategies and improve customer engagement via effective referral programs. Refersion, Inc., also US-based, specializes in providing affiliate marketing software.
Major companies operating in the affiliate software market are Awin Ltd., Impact Tech Inc., CJ Affiliate, Pepperjam LLC, Partnerize, Rakuten Advertising, Income Access, OSI Affiliate Software, Omnistar Interactive LLC, Refersion Inc., ClickInc, AvantLink, Pantastic, Freedom, Post Affiliate Pro, Quality Unit LLC, Everflow, Affiliate Network, Titan LLP, HasOffers, PayKickstart LLC, LeadDyno LLC, Tapfiliate, Trackonomics Ltd., iDevAffiliate Inc.
North America was the largest region in the affiliate software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the affiliate software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the affiliate software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The affiliate software market consists of revenues earned by entities by providing software programs, marketing affiliate programs, web design affiliate programs, and office software affiliate programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The affiliate software market also includes sales of fraud prevention tools, tracking, and analytical tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Affiliate Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on affiliate software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for affiliate software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The affiliate software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
- Markets Covered:1) By Type: On-Premise; Cloud-Based
- 2) By Application: Small And Medium Enterprises; Large Enterprises
- 3) By End-User: Retailers; Publishers; Advertisers
- Subsegments:
- 1) By On-Premise: Self-Hosted Solutions; Customizable On-Premise Software
- 2) By Cloud-Based: SaaS Affiliate Software; Cloud-Based Affiliate Management Platforms
- Companies Mentioned: Awin Ltd.; Impact Tech Inc.; CJ Affiliate; Pepperjam LLC; Partnerize
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Affiliate Software Market Characteristics
3. Affiliate Software Market Trends And Strategies
4. Affiliate Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Affiliate Software Growth Analysis And Strategic Analysis Framework
- 5.1. Global Affiliate Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Affiliate Software Market Growth Rate Analysis
- 5.4. Global Affiliate Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Affiliate Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Affiliate Software Total Addressable Market (TAM)
6. Affiliate Software Market Segmentation
- 6.1. Global Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- On-Premise
- Cloud-Based
- 6.2. Global Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Small And Medium Enterprises
- Large Enterprises
- 6.3. Global Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Retailers
- Publishers
- Advertisers
- 6.4. Global Affiliate Software Market, Sub-Segmentation Of On-Premise, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- Self-Hosted Solutions
- Customizable On-Premise Software
- 6.5. Global Affiliate Software Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- SaaS Affiliate Software
- Cloud-Based Affiliate Management Platforms
7. Affiliate Software Market Regional And Country Analysis
- 7.1. Global Affiliate Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 7.2. Global Affiliate Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Affiliate Software Market
- 8.1. Asia-Pacific Affiliate Software Market Overview
- Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.3. Asia-Pacific Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 8.4. Asia-Pacific Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Affiliate Software Market
- 9.1. China Affiliate Software Market Overview
- 9.2. China Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.3. China Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
- 9.4. China Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Affiliate Software Market
- 10.1. India Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.2. India Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 10.3. India Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Affiliate Software Market
- 11.1. Japan Affiliate Software Market Overview
- 11.2. Japan Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.3. Japan Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 11.4. Japan Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Affiliate Software Market
- 12.1. Australia Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.2. Australia Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 12.3. Australia Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Affiliate Software Market
- 13.1. Indonesia Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.2. Indonesia Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 13.3. Indonesia Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Affiliate Software Market
- 14.1. South Korea Affiliate Software Market Overview
- 14.2. South Korea Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.3. South Korea Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 14.4. South Korea Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Affiliate Software Market
- 15.1. Western Europe Affiliate Software Market Overview
- 15.2. Western Europe Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.3. Western Europe Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 15.4. Western Europe Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Affiliate Software Market
- 16.1. UK Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.2. UK Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 16.3. UK Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Affiliate Software Market
- 17.1. Germany Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.2. Germany Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 17.3. Germany Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Affiliate Software Market
- 18.1. France Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.2. France Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 18.3. France Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Affiliate Software Market
- 19.1. Italy Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.2. Italy Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 19.3. Italy Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Affiliate Software Market
- 20.1. Spain Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.2. Spain Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 20.3. Spain Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Affiliate Software Market
- 21.1. Eastern Europe Affiliate Software Market Overview
- 21.2. Eastern Europe Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.3. Eastern Europe Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 21.4. Eastern Europe Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Affiliate Software Market
- 22.1. Russia Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.2. Russia Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 22.3. Russia Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Affiliate Software Market
- 23.1. North America Affiliate Software Market Overview
- 23.2. North America Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.3. North America Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 23.4. North America Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Affiliate Software Market
- 24.1. USA Affiliate Software Market Overview
- 24.2. USA Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.3. USA Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 24.4. USA Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Affiliate Software Market
- 25.1. Canada Affiliate Software Market Overview
- 25.2. Canada Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.3. Canada Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 25.4. Canada Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Affiliate Software Market
- 26.1. South America Affiliate Software Market Overview
- 26.2. South America Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.3. South America Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 26.4. South America Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Affiliate Software Market
- 27.1. Brazil Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.2. Brazil Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 27.3. Brazil Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Affiliate Software Market
- 28.1. Middle East Affiliate Software Market Overview
- 28.2. Middle East Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.3. Middle East Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 28.4. Middle East Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Affiliate Software Market
- 29.1. Africa Affiliate Software Market Overview
- 29.2. Africa Affiliate Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.3. Africa Affiliate Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
- 29.4. Africa Affiliate Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Affiliate Software Market Competitive Landscape And Company Profiles
- 30.1. Affiliate Software Market Competitive Landscape
- 30.2. Affiliate Software Market Company Profiles
- 30.2.1. Awin Ltd. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Impact Tech Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. CJ Affiliate Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Pepperjam LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Partnerize Overview, Products and Services, Strategy and Financial Analysis
31. Affiliate Software Market Other Major And Innovative Companies
- 31.1. Rakuten Advertising
- 31.2. Income Access
- 31.3. OSI Affiliate Software
- 31.4. Omnistar Interactive LLC
- 31.5. Refersion Inc.
- 31.6. ClickInc
- 31.7. AvantLink
- 31.8. Pantastic
- 31.9. Freedom
- 31.10. Post Affiliate Pro
- 31.11. Quality Unit LLC
- 31.12. Everflow
- 31.13. Affiliate Network
- 31.14. Titan LLP
- 31.15. HasOffers
32. Global Affiliate Software Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Affiliate Software Market
34. Recent Developments In The Affiliate Software Market
35. Affiliate Software Market High Potential Countries, Segments and Strategies
- 35.1 Affiliate Software Market In 2029 - Countries Offering Most New Opportunities
- 35.2 Affiliate Software Market In 2029 - Segments Offering Most New Opportunities
- 35.3 Affiliate Software Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer
