Adventure Tourism Global Market Report 2025

Description

Adventure tourism encompasses travel activities centered around exploration and physically challenging outdoor pursuits, often involving some level of risk. These activities span a wide spectrum including hiking, trekking, mountaineering, rock climbing, skiing, snowboarding, whitewater rafting, zip-lining, and safari expeditions. Adventure tourism attracts thrill-seekers and individuals seeking unique experiences in natural environments, often requiring specialized skills, equipment, and sometimes guidance from experienced professionals.

The main categories of adventure tourism include soft and hard adventures. Soft adventure involves relatively gentle or low-risk outdoor activities that offer participants a sense of exploration and excitement without extreme physical exertion or significant danger. These activities can be land-based, air-based, or water-based and cater to groups such as families, couples, and solo travelers. Booking options typically include direct bookings, travel agents, and online marketplaces.

The adventure tourism market research report is one of a series of new reports from The Business Research Company that provides adventure tourism market statistics, including adventure tourism industry global market size, regional shares, competitors with a adventure tourism market share, detailed adventure tourism market segments, market trends and opportunities, and any further data you may need to thrive in the adventure tourism industry. This adventure tourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The adventure tourism market size has grown exponentially in recent years. It will grow from $351.57 billion in 2024 to $424.28 billion in 2025 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to rising disposable incomes worldwide, increasing interest in sustainable and eco-friendly travel options, the growing popularity of outdoor activities and adventure sports, expanding global connectivity and ease of travel, and rising consumer preference for experiential travel over material possessions.

The adventure tourism market size is expected to see exponential growth in the next few years. It will grow to $890.1 billion in 2029 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to growing demand for unique and off-the-beaten-path experiences, increasing adoption of adventure tourism by older demographics, rising awareness and participation in adventure travel among emerging markets, expanding availability of adventure tourism packages and operators and rising multi-generational adventure travel experiences. Major trends in the forecast period include advancements in technology enhancing safety and accessibility in remote areas, shift towards personalized and customized adventure travel experiences, integration of digital platforms for booking and planning adventure trips, emergence of new adventure tourism destinations and experiences and focus on sustainable practices and responsible tourism in adventure travel.

The growth of the adventure tourism market is expected to be driven by the expanding influence of social media. This influence encompasses user-generated content, influencers, and the impact of social media platforms on people's decisions and behaviors. The widespread adoption of smartphones, the popularity of social media platforms, and the rise of influencers who create engaging travel content all contribute to this expansion. In adventure tourism, social media influence is utilized to inspire and attract travelers to engage in adventurous activities and explore unique destinations. For example, the Influencer Marketing Factory reported in May 2023 that the influencer marketing industry, part of the broader creator economy, reached a valuation of approximately $21.1 billion, with significant growth since 2021. This reflects the increasing impact and value of social media in shaping travel trends and preferences, thereby driving growth in adventure tourism.

Leading companies in the adventure tourism sector are innovating with strategies such as discount passes to enhance their competitive position. These passes offer reduced prices on activities or services, aiming to attract customers and boost sales within specific timeframes. For instance, Arabian Adventures launched The Adventure Pass in June 2023, providing up to 40% savings on popular attractions in Dubai and the UAE. Available in flexible 3 or 5-activity packages at fixed prices, the pass offers convenience and accessibility through the Smartvisit app, which features real-time availability, instant confirmations, and personalized itineraries to streamline booking processes.

In January 2022, Intrepid Travel acquired Wildland Trekking, strengthening its presence in the U.S. domestic travel market and expanding its portfolio of sustainable adventure trips. Wildland Trekking, known for its hiking and trekking tours, enhances Intrepid Travel's offerings in adventure tourism, catering to travelers seeking immersive and environmentally conscious travel experiences.

Major companies operating in the adventure tourism market are REI Adventures, TUI AG, Natural Habitat Adventures, G Adventures Inc., Abercrombie & Kent USA LLC, Intrepid Group Ltd., Backroads, Butterfield & Robinson Inc., World Expeditions, GeoEX, Mountain Travel Sobek, Exodus Travels, Austin Adventures Inc., Thomson Family Adventures, ROW Adventures, KE Adventure Travel, Wild Frontiers Adventure Travel Ltd., Cox & Kings Ltd., Discovery Nomads, AdventureWomen

Europe was the largest region in the adventure tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the adventure tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the adventure tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The adventure tourism market includes revenues earned by entities by providing services such as guided expeditions, outdoor activities, accommodation arrangements in remote or adventurous locations, and related logistical support. The market value includes the value of related goods sold by the service provider or included within the service offering. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Adventure Tourism Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on adventure tourism market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for adventure tourism ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The adventure tourism market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Soft; Hard
2) By Activity: Land-Based; Air-Based; Water-Based
3) By Group: Groups; Family; Couples; Solo Travelers
4) By Booking Mode: Direct; Travel Agents; Marketplace
Subsegments:
1) By Soft Adventure: Wildlife Safari; Eco-Tourism; Hiking and Trekking; Cultural Exploration; Camping
2) By Hard Adventure: Mountaineering; Rock Climbing; Whitewater Rafting; Bungee Jumping; Skydiving; Scuba Diving
Companies Mentioned: REI Adventures; TUI AG; Natural Habitat Adventures; G Adventures Inc.; Abercrombie & Kent USA LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r29346

1. Executive Summary

2. Adventure Tourism Market Characteristics

3. Adventure Tourism Market Trends And Strategies

4. Adventure Tourism Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Adventure Tourism Growth Analysis And Strategic Analysis Framework

5.1. Global Adventure Tourism PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Adventure Tourism Market Growth Rate Analysis
5.4. Global Adventure Tourism Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Adventure Tourism Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Adventure Tourism Total Addressable Market (TAM)

6. Adventure Tourism Market Segmentation

6.1. Global Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Soft
Hard
6.2. Global Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Land-Based
Air-Based
Water-Based
6.3. Global Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Groups
Family
Couples
Solo Travelers
6.4. Global Adventure Tourism Market, Segmentation By Booking Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Direct
Travel Agents
Marketplace
6.5. Global Adventure Tourism Market, Sub-Segmentation Of Soft Adventure, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Wildlife Safari
Eco-Tourism
Hiking and Trekking
Cultural Exploration
Camping
6.6. Global Adventure Tourism Market, Sub-Segmentation Of Hard Adventure, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mountaineering
Rock Climbing
Whitewater Rafting
Bungee Jumping
Skydiving
Scuba Diving

7. Adventure Tourism Market Regional And Country Analysis

7.1. Global Adventure Tourism Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Adventure Tourism Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Adventure Tourism Market

8.1. Asia-Pacific Adventure Tourism Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Adventure Tourism Market

9.1. China Adventure Tourism Market Overview
9.2. China Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Adventure Tourism Market

10.1. India Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Adventure Tourism Market

11.1. Japan Adventure Tourism Market Overview
11.2. Japan Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Adventure Tourism Market

12.1. Australia Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Adventure Tourism Market

13.1. Indonesia Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Adventure Tourism Market

14.1. South Korea Adventure Tourism Market Overview
14.2. South Korea Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Adventure Tourism Market

15.1. Western Europe Adventure Tourism Market Overview
15.2. Western Europe Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Adventure Tourism Market

16.1. UK Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Adventure Tourism Market

17.1. Germany Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Adventure Tourism Market

18.1. France Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Adventure Tourism Market

19.1. Italy Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Adventure Tourism Market

20.1. Spain Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Adventure Tourism Market

21.1. Eastern Europe Adventure Tourism Market Overview
21.2. Eastern Europe Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Adventure Tourism Market

22.1. Russia Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Adventure Tourism Market

23.1. North America Adventure Tourism Market Overview
23.2. North America Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Adventure Tourism Market

24.1. USA Adventure Tourism Market Overview
24.2. USA Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Adventure Tourism Market

25.1. Canada Adventure Tourism Market Overview
25.2. Canada Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Adventure Tourism Market

26.1. South America Adventure Tourism Market Overview
26.2. South America Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Adventure Tourism Market

27.1. Brazil Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Adventure Tourism Market

28.1. Middle East Adventure Tourism Market Overview
28.2. Middle East Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Adventure Tourism Market

29.1. Africa Adventure Tourism Market Overview
29.2. Africa Adventure Tourism Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Adventure Tourism Market, Segmentation By Activity, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Adventure Tourism Market, Segmentation By Group, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Adventure Tourism Market Competitive Landscape And Company Profiles

30.1. Adventure Tourism Market Competitive Landscape
30.2. Adventure Tourism Market Company Profiles
- 30.2.1. REI Adventures Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. TUI AG Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Natural Habitat Adventures Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. G Adventures Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Abercrombie & Kent USA LLC Overview, Products and Services, Strategy and Financial Analysis

31. Adventure Tourism Market Other Major And Innovative Companies

31.1. Intrepid Group Ltd.
31.2. Backroads
31.3. Butterfield & Robinson Inc.
31.4. World Expeditions
31.5. GeoEX
31.6. Mountain Travel Sobek
31.7. Exodus Travels
31.8. Austin Adventures Inc.
31.9. Thomson Family Adventures
31.10. ROW Adventures
31.11. KE Adventure Travel
31.12. Wild Frontiers Adventure Travel Ltd.
31.13. Cox & Kings Ltd.
31.14. Discovery Nomads
31.15. AdventureWomen

32. Global Adventure Tourism Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Adventure Tourism Market

34. Recent Developments In The Adventure Tourism Market

35. Adventure Tourism Market High Potential Countries, Segments and Strategies

35.1 Adventure Tourism Market In 2029 - Countries Offering Most New Opportunities
35.2 Adventure Tourism Market In 2029 - Segments Offering Most New Opportunities
35.3 Adventure Tourism Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer