Sleeping aids refer to a range of products, devices and solutions designed to assist individuals in achieving better sleep quality, whether by addressing specific sleep disorders or enhancing overall restfulness. They are used to manage or alleviate sleep disturbances, such as insomnia or difficulty maintaining restful sleep.
The sleeping aids market consists of sales, by entities (organizations, sole traders or partnerships), of sleeping aids that are commonly employed when individuals experience difficulties falling asleep, staying asleep or achieving restorative sleep. They are often used at home, in medical facilities such as hospitals or sleep laboratories and in specialized wellness centers.
The global sleeping aids market was valued at $71,284.49 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 4.00%.
Increased Prevalence Of Sleep Disorders
The increased prevalence of sleep disorders propelled the growth of the sleeping aids market in the historic period. Sleep disorders refer to medical conditions that disrupt normal sleep patterns, such as insomnia, sleep-disordered breathing and circadian rhythm sleep disorders. The prevalence of sleep disorders is due to stress, unhealthy lifestyles, chronic conditions, mental health issues and increased awareness, with better diagnostics. Sleeping aids are commonly used to manage sleep disorders by helping individuals fall asleep, stay asleep or improve sleep quality. These aids include over-the-counter medications, prescription drugs, melatonin supplements and natural remedies that can be effective for conditions such as insomnia, sleep-disordered breathing and circadian rhythm disturbances. For instance, in March 2023, according to a report published by the American Academy of Sleep Medicine, a US-based professional association, obstructive sleep apnea affects 30 million Americans, with 80% undiagnosed (23.5 million cases), leading to $149.6 billion in annual costs from health issues, accidents and lost productivity. Therefore, the increased prevalence of sleep disorders drove the growth of the sleeping aids market. Therefore, the increased prevalence of sleep disorders supported the growth of the sleeping aids market.
AI-Powered Personalization In The Sleeping Aids Market
Companies in the sleeping aids market are increasingly focusing on offering personalized sleep solutions with smart devices, such as AI integration in sleep technology, that adjust based on user feedback and apps that provide detailed sleep analytics and advice for better sleep hygiene. This personalization helps cater to a wider range of individual sleep needs. AI integration in sleep technology involves using advanced algorithms and data analytics to personalize sleep solutions, track sleep patterns and provide actionable insights to improve sleep quality. For instance, in November 2024, The Sleep Company (TSC), an India-based mattress developer, unveiled the 'SensAI Sleep Analyzer Pillow', the world's first AI (Artificial Intelligence)-powered SmartGRID pillow. The pillow aims to address the limitations of wearable sleep trackers. Equipped with a non-intrusive sleep tracker, the pillow features a sensor strip placed under the pillow and mattress to monitor sleep duration, quality (including deep and REM (Rapid Eye Movement) stages), body movements and restorative metrics, such as heart rate and breathing rate. All data is transmitted to an interactive app, offering users detailed insights, sleep scores and personalized recommendations to improve sleep health. The product range aims to educate users and help them optimize their sleep cycles for better well-being.
The global sleeping aids market is fairly concentrated, with large players operating in the market. The top ten competitors in the market made up to 39.8% of the total market in 2023.
Sleeping Aids Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global sleeping aids market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for sleeping aids? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The sleeping aids market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider sleeping aids market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by product, by indication and by distribution channel.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the sleeping aids market.
- Global Market Size And Growth Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by product, by indication and by distribution channel in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size And Growth Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for sleeping aids providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Product: Mattresses And Pillows; Sleep Laboratories; Medications; Sleep Apnea Devices; Other Products
- 2) By Indication: Insomnia; Restless Leg Syndrome; Narcolepsy; Sleep Apnea; Sleepwalking; Other Indications
- 3) By Distribution Channel: Hospital Pharmacies; Retail Pharmacies; E-Commerce; Drug Stores; Other Distribution Channels
- Companies Mentioned: Procter & Gamble Co.; Tempur Sealy International Inc.; Pfizer Inc.; Eisai Co. Ltd.; ResMed Inc.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; sleeping aids indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.