PUBLISHER: The Business Research Company | PRODUCT CODE: 1693297
PUBLISHER: The Business Research Company | PRODUCT CODE: 1693297
Mobile Application Global Market Report 2025
A mobile application is a software program designed to function on mobile devices, taking advantage of their distinctive features and capabilities. Users can download and install these applications directly onto their devices, providing seamless access to specific services, information, or entertainment.
The primary types of mobile applications are the Google Play Store, Apple App Store, and others. The Google Play Store serves as the official app store for Android devices, overseen by Google. It encompasses various operating systems such as Android and iOS. Mobile applications are used across diverse categories, including gaming, music and entertainment, health and fitness, social networking, retail and e-commerce, among others.
The mobile application market research report is one of a series of new reports from The Business Research Company that provides mobile application market statistics, including the mobile application industry global market size, regional shares, competitors with a mobile application market share, detailed mobile application market segments, market trends and opportunities, and any further data you may need to thrive in the mobile application industry. This mobile application market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The mobile application market size has grown rapidly in recent years. It will grow from $277.02 billion in 2024 to $316.37 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to smartphone proliferation, app store launches, mobile internet expansion, operating system evolution, user engagement strategies.
The mobile application market size is expected to see rapid growth in the next few years. It will grow to $536.6 billion in 2029 at a compound annual growth rate (CAGR) of 14.1%. The growth in the forecast period can be attributed to 5g technology integration, augmented reality (ar) and virtual reality (vr), emergence of wearables, artificial intelligence (ai) integration, rise of mobile commerce (mcommerce). Major trends in the forecast period include enhanced personalization, 5g technology integration, cross-platform compatibility, and a focus on mobile security, health and wellness features.
The anticipated adoption of wearable devices is poised to drive the growth of the mobile application market. Wearable devices, encompassing electronic gadgets or technology worn on the body, either as accessories or integrated into clothing, utilize mobile applications to connect sensors and processors within the wearable. This enables various uses such as data visualization and analysis. As of October 2023, the International Data Corporation reported a global increase in wearable shipments from 492,247,834 in 2022 to 519,839,947 in 2023, with an estimated projection to reach 625,399,055 by 2027. Therefore, the adoption of wearable devices stands as a significant driver for the growth of the mobile application market.
The anticipated growth in in-app consumer spending is also expected to propel the expansion of the mobile application market. In-app consumer spending refers to the money users spend within a mobile app or game, extending beyond the initial download cost. Mobile applications provide a convenient and efficient platform for purchasing goods and services, ranging from food delivery to streaming subscriptions and game upgrades, creating a captive audience for in-app purchases and subscriptions. In January 2023, data.ai, a US-based mobile data and analytics platform reported a 3% increase in global in-app spending from $167 billion in 2022 to $171 billion in 2023. Hence, the growing trend of in-app consumer spending contributes significantly to driving the growth of the mobile application market.
Major companies in the mobile application market are countering challenges by focusing on innovative launches, such as the Flash platform, to enhance profitability. The Flash Platform is a versatile platform for multimedia software, used to create embedded web browser video players, desktop apps, mobile games, mobile apps, and animations. For instance, in December 2023, Shadowfax, an India-based e-commerce, hyper-local, and on-demand delivery solutions company, launched its Flash app. This app promises a 30-minute delivery time and is designed to address urgent delivery needs within cities. Utilizing advanced GPS technology, it ensures transparency and enhances the customer experience by providing real-time tracking of deliveries. Positioned as a comprehensive and efficient on-demand logistics solution, Flash aims to redefine parameters for dependability, speed, and cost-effectiveness in the last-mile delivery segment, competing with other on-demand delivery services in the industry.
In November 2022, DigiTouch S.p.A., an Italy-based company specializing in digital transformation, acquired Mobilesoft Societa A Responsabilita Limitata for approximately $3.93 million. Through this acquisition, DigiTouch aims to secure a 60% stake and expand its offerings in mobile applications and fintech services, particularly in designing and implementing IT solutions for the automotive, utilities, and public administration sectors. MobileSoft S.r.l., the acquired company, is an Italy-based developer of mobile applications.
Major companies operating in the mobile application market report are Amazon.com Inc., Apple Inc., Alphabet Inc., China Mobile Limited, IBM Corporation, Broadcom Inc., Netflix Inc., Hewlett Packard Enterprise, Cognizant Technology Solutions Corporation, Ubisoft Inc., BlackBerry Ltd., Gameloft SE, LeewayHertz, Algoworks Technologies Private Limited, Verbat Technologies LLC, CodigoDelSur, Mercury Development LLC, Intellectsoft LLC, Sidebench, NineHertz India Pvt. Ltd., KitelyTech, Goji Labs, RevenueCat, Adept Business Solutions FZE, Toobler Technologies Pvt. Ltd., Amber Group, Zazz, Orangesoft, Appetiser
North America was the largest region in the mobile application market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile application market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the mobile application market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The mobile application market includes revenues earned by entities by providing services such as app development services, app monetization services, app analytics, and app maintenance and support. The market value includes the value of related goods sold by the service provider or included within the service offering. The mobile application market also includes sales of smartphones, tablets, and smartwatches. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Mobile Application Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
Reasons to Purchase
Scope
2 )By Operating System: Android; iOS; Other Operating Systems
Table of Contents
1. Executive Summary
2. Mobile Application Market Characteristics
3. Mobile Application Market Trends And Strategies
4. Mobile Application Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Mobile Application Growth Analysis And Strategic Analysis Framework
- 5.1. Global Mobile Application PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Mobile Application Market Growth Rate Analysis
- 5.4. Global Mobile Application Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Mobile Application Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Mobile Application Total Addressable Market (TAM)
6. Mobile Application Market Segmentation
7. Mobile Application Market Regional And Country Analysis
8. Asia-Pacific Mobile Application Market
9. China Mobile Application Market
10. India Mobile Application Market
11. Japan Mobile Application Market
12. Australia Mobile Application Market
13. Indonesia Mobile Application Market
14. South Korea Mobile Application Market
15. Western Europe Mobile Application Market
16. UK Mobile Application Market
17. Germany Mobile Application Market
18. France Mobile Application Market
19. Italy Mobile Application Market
20. Spain Mobile Application Market
21. Eastern Europe Mobile Application Market
22. Russia Mobile Application Market
23. North America Mobile Application Market
24. USA Mobile Application Market
25. Canada Mobile Application Market
26. South America Mobile Application Market
27. Brazil Mobile Application Market
28. Middle East Mobile Application Market
29. Africa Mobile Application Market
30. Mobile Application Market Competitive Landscape And Company Profiles
31. Mobile Application Market Other Major And Innovative Companies
32. Global Mobile Application Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Mobile Application Market
34. Recent Developments In The Mobile Application Market
35. Mobile Application Market High Potential Countries, Segments and Strategies
36. Appendix
