PUBLISHER: The Business Research Company | PRODUCT CODE: 1686121
PUBLISHER: The Business Research Company | PRODUCT CODE: 1686121
Earthen plaster, comprising a blend of clay, sand, and fiber such as straw, serves as a protective coating for the structural and insulating elements of buildings. This eco-friendly plaster is frequently chosen as a sustainable interior wall finish, enhancing the inherent beauty of a space while ensuring a balanced indoor humidity level conducive to a healthy living environment.
The primary categories within the earthen plaster market encompass iron, calcium, magnesium, silicates, and aluminum. The addition of iron to earthen plaster acts as a stabilizing agent, enhancing its durability and resistance to cracks while preserving its natural, earthy aesthetic. The formulations involved include both clay-based plasters and straw-clay plasters, catering to a range of construction purposes such as new builds, renovations, and repairs for walls, roofs, masonry, agriculture, and more. These applications cater to diverse end-users, including both residential and non-residential sectors.
The earthen plasters market research report is one of a series of new reports from The Business Research Company that provides earthen plasters market statistics, including earthen plasters industry global market size, regional shares, competitors with earthen plasters market share, detailed earthen plasters market segments, market trends, and opportunities, and any further data you may need to thrive in the earthen plasters industry. This earthen plasters market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The earthen plasters market size has grown steadily in recent years. It will grow from $89.71 billion in 2024 to $93.7 billion in 2025 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to prevalence of cardiovascular diseases, aging population, rise in chronic conditions, awareness and education, reimbursement policies.
The earthen plasters market size is expected to see steady growth in the next few years. It will grow to $106.56 billion in 2029 at a compound annual growth rate (CAGR) of 3.3%. The growth in the forecast period can be attributed to point-of-care echocardiography, artificial intelligence (ai) integration, remote monitoring and telemedicine, global health initiative, continuous miniaturization of devices. Major trends in the forecast period include collaborations and partnerships, focus on preventive cardiology, technological advancements, integration with other diagnostic technologies, transesophageal echocardiography (tee) advancements.
The anticipated rise in the number of construction projects is expected to drive growth in the earthen plaster market. Construction projects involve organized, planned, and managed efforts to create or modify physical structures, buildings, infrastructure, or facilities. Earthen plaster is favored in these projects due to its natural, sustainable, and environmentally friendly properties. For instance, in November 2023, the Office for National Statistics, a UK government statistical authority, reported that the value of new construction work in Great Britain reached a record high of £132,989 million (approximately USD 143.47 billion) in 2022, reflecting a 15.8% increase from the previous year. This growth was largely driven by significant contributions from the private sector, which accounted for £14,093 million (around USD 15.20 billion), along with the public sector's contribution of £4,068 million (about USD 4.39 billion). Thus, the increase in construction projects is propelling the growth of the earthen plaster market.
The upward trajectory of the earthen plaster market is also expected to be bolstered by the escalating rate of urbanization. Urbanization, characterized by an increasing proportion of the population residing in towns and cities, leads to the growth and expansion of urban areas as individuals transition from rural regions to urban centers. This trend results in a heightened demand for residential properties, thereby boosting the earthen plaster market. These sustainable building materials are sought after for their use in construction practices that incorporate natural, locally sourced materials to enhance indoor air quality, energy efficiency, and minimize the environmental footprint. For instance, according to the United Nations Conference on Trade and Development (UNCTAD) in December 2022, the share of the urban population is projected to have increased to 56.5% in 2021. Additionally, data from the United States Department of Commerce in January 2022 indicated a 0.21% increase in the US population to 332,403,650 in 2022, underscoring the ongoing trend of urbanization. Therefore, the rising pace of urbanization remains a significant driving force for the earthen plaster market.
Key players in the earthen plaster market are increasingly focusing on the introduction of traditional straw clay plasters to gain a competitive advantage. Traditional straw-clay plasters are natural building materials that have been utilized for centuries. For example, in January 2023, Armourcoat, a UK-based company known for its sustainable luxury finishes for interiors and exteriors, launched a new clay lime plaster. This innovative product is designed to enhance aesthetic appeal while remaining environmentally friendly. Composed of natural materials such as unfired clay and hydraulic lime, the clay lime plaster provides a sustainable alternative to conventional finishes, highlighting the company's commitment to sustainability in design. The product is suitable for both residential and commercial applications, reflecting a growing trend towards eco-friendly building materials in the construction industry.
In August 2023, Gypsum Management & Supply Inc., a company based in the United States, completed the acquisition of Westside Building Material for a sum of $135 million. This acquisition is anticipated to facilitate the expansion of Gypsum Management & Supply Inc.'s product range and enhance its market presence in California. Westside Building Material, a building material supplier based in the US, specializes in providing interior ceiling systems and construction products, which include earthen plasters.
Major companies operating in the earthen plasters market report are Living Earth, American Clay Enterprises LLC, Armourcoat Limited, Pure Earth, Claylin LLC, Mike Wye & Associates Ltd., LimeStrong Artisan, Atelier NL, Earth Plaster Private Limited, EcoNest Architecture Inc., Green Building Supply, Heritage Plaster Products, Natural Plaster, Old World Plastering Inc., Earth, Hands & Houses, The Earth Pigments Company, Cob Cottage Company, CEB Construction, Clayworks Ltd., Clay.lt., Conluto, The Natural Building Company, Tadelakt Company, Earthbag Building, LimeWorks.us, Build Naturally
Asia-Pacific was the largest region in the earthen plasters market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the earthen plasters market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the earthen plaster market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The earthen plasters market consists of sales of natural clay paints, sealants, waxes, natural oils and plaster tiles. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Earthen Plasters Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on earthen plasters market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for earthen plasters ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The earthen plasters market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.