PUBLISHER: The Business Research Company | PRODUCT CODE: 1682182
PUBLISHER: The Business Research Company | PRODUCT CODE: 1682182
Corporate gifting involves the act of a business or organization presenting gifts to its employees, clients, customers, partners, or other stakeholders as a means of expressing appreciation, goodwill, or commemorating special occasions. The objective behind corporate gifting is to cultivate and reinforce relationships, demonstrate gratitude, enhance morale, and establish positive associations with the brand.
The primary categories of corporate gifting include practical swap gifts, food items, personalized clothing, e-gift cards, experiences (such as airfare or concert tickets), and various others. Practical swag gifts are promotional items that are branded or customized, intended for recipients to incorporate into their daily lives regularly. These items are distributed either through direct channels or distribution channels, catering to applications in both small and medium-sized enterprises (SMEs) and large enterprises.
The corporate gifting market research report is one of a series of new reports from The Business Research Company that provides corporate gifting market statistics, including corporate gifting industry global market size, regional shares, competitors with corporate gifting market share, detailed corporate gifting market segments, market trends, and opportunities, and any further data you may need to thrive in the corporate gifting industry. This corporate gifting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The corporate gifting market size has grown strongly in recent years. It will grow from $839.57 billion in 2024 to $919.94 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to corporate relationship building, recognition and appreciation, branding and marketing, occasion-based gifting, competitive edge.
The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1245.8 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to sustainability and ethical gifting, virtual and remote work trends, globalization impact, health and wellness focus, data analytics in gifting strategies. Major trends in the forecast period include innovations in packaging, customization and personalization, technology-driven gifting solutions, focus on eco-friendly and sustainable gifts, artisanal and locally sourced products, inclusive and diverse gift selection.
The increasing use of gift cards is projected to significantly propel the growth of the corporate gifting market in the coming years. Gift cards, which are prepaid cards or vouchers loaded with a specific monetary value, offer recipients the flexibility to choose goods or services that align with their preferences, making them a popular choice for corporate gifting programs. For instance, a survey conducted in May 2024 by Recharge, a Netherlands-based online prepaid payments company, revealed that 1 in 5 UK adults (approximately 11.4 million people) now utilize prepaid cards, reflecting an impressive 118% increase since the beginning of the cost-of-living crisis. Among these users, 34% indicated that they use prepaid cards to maintain control over their finances, while 26% reported using them to avoid falling into debt. This growing acceptance and utilization of gift cards highlight their potential to enhance corporate gifting strategies, driving overall market growth.
The increasing volume of corporate conferences and events is expected to contribute to the growth of the corporate gifting market. Corporate conferences and events, organized gatherings by businesses for various purposes, utilize corporate gifting strategically to enhance attendee engagement, foster positive relationships, and reinforce brand recognition. Providing thoughtful and branded gifts creates a lasting impression, promoting goodwill among participants. According to the In-House Corporate Event (ICE) in October 2022, there is an anticipated 83% increase in event spending in the corporate sector in 2023. Additionally, the Oakridge Golf Club noted in January 2023 that around 88% of companies plan to reintroduce in-person and team gatherings for 2022 and 2023. Hence, the rising volume of corporate conferences and events is propelling the growth of the corporate gifting market.
Major companies in the corporate gifting market are increasingly focused on developing advanced digital solutions that allow small businesses to curate and design unique gift boxes filled with handcrafted products. This approach not only enhances personalization but also improves customer engagement by providing distinctive and memorable gifting experiences that reflect the brand's identity. For instance, in August 2023, Mona, a US-based startup specializing in health and wellness products for women's health management, launched a corporate gifting program featuring inspired gifts created by women, refugees, and underrepresented creators. This initiative aims to promote and support underrepresented entrepreneurs, primarily women and immigrants. Funded by Alpine Social Ventures and Stanford, Mona's social venture emphasizes strategic investments in these entrepreneurs, partnering with small businesses to curate gift boxes of handcrafted products. This not only enriches the gifting experience but also fosters investment in the businesses involved, showcasing a growing trend towards socially responsible corporate gifting solutions.
In May 2023, 1-800-FLOWERS.COM Inc., a US-based retail company known for its floral and gift offerings, acquired SmartGift Inc. for an undisclosed amount. This acquisition is part of 1-800-FLOWERS.COM's strategy to enhance its consumer and corporate gifting capabilities. By integrating SmartGift's innovative digital gifting solutions, the company aims to improve employee and client engagement in the corporate sector, thereby strengthening its market position amidst various challenges. SmartGift Inc. specializes in providing digital solutions for corporate gifting, making it a valuable addition to 1-800-FLOWERS.COM's portfolio as it seeks to expand its offerings and respond effectively to evolving market demands.
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group PLC, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc., Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd., NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company, Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited
North America was the largest region in the corporate gifting market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the corporate gifting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The corporate gifting market consists of sales of sales of technology gadgets, desk accessories, and health and wellness products. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Corporate Gifting Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on corporate gifting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for corporate gifting ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The corporate gifting market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.