Call Tracking Software Global Market Report 2025

Description

Call tracking software is a specialized tool employed to monitor and analyze inbound phone calls, primarily utilized in marketing and sales endeavors. It enables businesses to attribute phone call conversions to particular marketing campaigns or channels, thereby offering valuable insights into customer behavior and facilitating the optimization of advertising strategies.

The several types of call tracking software encompasses two main types that include inbound calls and outbound calls. These offerings include both solutions and services, catering to organizations of varying sizes, ranging from large enterprises to small and medium-sized enterprises (SMEs). Deployment options encompass both cloud-based and on-premises systems. This software finds application across diverse industry verticals such as education, information technology (IT) and telecommunications, transportation, government, banking, financial services and insurance (BFSI), media and entertainment, automotive and manufacturing, energy and utilities, among others.

The call tracking software market research report is one of a series of new reports from The Business Research Company that provides call tracking software market statistics, including call tracking software industry global market size, regional shares, competitors with a call tracking software market share, detailed call tracking software market segments, market trends and opportunities, and any further data you may need to thrive in the call tracking software industry. This call tracking software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The call tracking software market size has grown rapidly in recent years. It will grow from $8.84 billion in 2024 to $9.82 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. The growth in the historic period can be attributed to a rise in digital marketing, a shift to performance-based marketing, integration with CRM systems, demand for real-time analytics, and increased focus on lead generation.

The call tracking software market size is expected to see rapid growth in the next few years. It will grow to $14.7 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to increasing emphasis on customer experience (CX) optimization, demand for data-driven decision-making, focus on ROI measurement, regulatory compliance requirements, and expansion of small and medium-sized enterprises (SMEs). Major trends in the forecast period include AI-powered analytics, multi-channel tracking, advanced call routing, voice recognition technology, and customization and personalization.

The surge in smartphone usage is poised to drive significant growth in the call-tracking software market in the coming years. Smartphones, characterized by their versatile functionalities and widespread adoption, have become integral parts of daily life, serving purposes ranging from communication to entertainment and productivity. Call-tracking software for smartphones enables businesses to monitor and analyze incoming calls, thus optimizing marketing strategies and enhancing customer service. For instance, data from Uswitch Limited indicates a notable increase in mobile connections in the UK, with an expected rise in smartphone ownership among the population by 2025. This trend underscores the growing influence of smartphone usage in propelling the demand for call-tracking software solutions.

Key companies in the call-tracking software sector are prioritizing the development of advanced, AI-driven capabilities to stay competitive and enhance their offerings. These capabilities leverage artificial intelligence algorithms to analyze and interpret call data, providing valuable insights for businesses. For example, CallRai introduced an integration with Adobe Analytics in June 2023, enabling enhanced customer journey tracking by combining online and offline touchpoints. This integration empowers users to make informed marketing decisions by leveraging insights derived from call tracking data within Adobe Analytics, facilitated through the Tray Platform for seamless integration and automation.

In July 2022, Telefonaktiebolaget LM Ericsson, a telecommunications company based in Sweden, acquired Vonage for an undisclosed amount. This acquisition is aimed at enhancing Ericsson's position in the call-tracking software market by incorporating Vonage's advanced communication APIs and call-tracking solutions. The move is expected to broaden Ericsson's ability to deliver advanced communication solutions across a variety of industries, including retail, healthcare, and logistics. Vonage Holdings Corp. is a US-based provider of cloud communications and call-tracking software.

Major companies operating in the call tracking software market are Call Box, Invoca, CallRail, Marchex Inc., CallSource Inc., Infinity Tracking, CloudTalk, ResponseTap Ltd., CallTrackingMetrics LLC, CallHippo, Telmetrics, Jet Interactive, CallFire Inc., CallRoot, Agile CRM, Phonexa Holdings LLC, Ringba, Clixtell, Convirza, DialogTech, AddSource, Retreaver, WhatConverts, Caller Insight

North America was the largest region in the call tracking software market in 2024. The regions covered in the call tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the call tracking software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The call tracking software market includes revenues earned by entities by providing services such as mobile call tracking, advanced call analytics, basic call tracking, and CRM integration. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Call Tracking Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on call tracking software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
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Outperform competitors using forecast data and the drivers and trends shaping the market.
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Where is the largest and fastest growing market for call tracking software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The call tracking software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Inbound Call; Outbound Call
2) By Offering: Solution; Services
3) By Organization Size: Large Enterprises; Small Medium Enterprises
4) By Deployment: Cloud-Based; On-Premises
5) By Industry Vertical: Education; Information Technology (IT) And Telecommunications; Transportation; Government; Banking Financial Services And Insurance; Media And Entertainment; Automotive And Manufacturing; Energy And Utilities; Other Industry Verticals
Subsegments:
1) By Inbound Call: Call Routing And Management; Call Analytics And Reporting; Call Recording And Monitoring
2) By Outbound Call: Automated Dialing; Call Campaign Management; Performance Analytics And Reporting
Companies Mentioned: Call Box; Invoca; CallRail; Marchex Inc.; CallSource Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r27610

1. Executive Summary

2. Call Tracking Software Market Characteristics

3. Call Tracking Software Market Trends And Strategies

4. Call Tracking Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Call Tracking Software Growth Analysis And Strategic Analysis Framework

5.1. Global Call Tracking Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Call Tracking Software Market Growth Rate Analysis
5.4. Global Call Tracking Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Call Tracking Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Call Tracking Software Total Addressable Market (TAM)

6. Call Tracking Software Market Segmentation

6.1. Global Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Inbound Call
Outbound Call
6.2. Global Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Solution
Services
6.3. Global Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprises
Small Medium Enterprises
6.4. Global Call Tracking Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based
On-Premises
6.5. Global Call Tracking Software Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Education
Information Technology (IT) And Telecommunications
Transportation
Government
Banking Financial Services And Insurance
Media And Entertainment
Automotive And Manufacturing
Energy And Utilities
Other Industry Verticals
6.6. Global Call Tracking Software Market, Sub-Segmentation Of Inbound Call, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Call Routing And Management
Call Analytics And Reporting
Call Recording And Monitoring
6.7. Global Call Tracking Software Market, Sub-Segmentation Of Outbound Call, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Automated Dialing
Call Campaign Management
Performance Analytics And Reporting

7. Call Tracking Software Market Regional And Country Analysis

7.1. Global Call Tracking Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Call Tracking Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Call Tracking Software Market

8.1. Asia-Pacific Call Tracking Software Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Call Tracking Software Market

9.1. China Call Tracking Software Market Overview
9.2. China Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Call Tracking Software Market

10.1. India Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Call Tracking Software Market

11.1. Japan Call Tracking Software Market Overview
11.2. Japan Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Call Tracking Software Market

12.1. Australia Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Call Tracking Software Market

13.1. Indonesia Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Call Tracking Software Market

14.1. South Korea Call Tracking Software Market Overview
14.2. South Korea Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Call Tracking Software Market

15.1. Western Europe Call Tracking Software Market Overview
15.2. Western Europe Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Call Tracking Software Market

16.1. UK Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Call Tracking Software Market

17.1. Germany Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Call Tracking Software Market

18.1. France Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Call Tracking Software Market

19.1. Italy Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Call Tracking Software Market

20.1. Spain Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Call Tracking Software Market

21.1. Eastern Europe Call Tracking Software Market Overview
21.2. Eastern Europe Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Call Tracking Software Market

22.1. Russia Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Call Tracking Software Market

23.1. North America Call Tracking Software Market Overview
23.2. North America Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Call Tracking Software Market

24.1. USA Call Tracking Software Market Overview
24.2. USA Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Call Tracking Software Market

25.1. Canada Call Tracking Software Market Overview
25.2. Canada Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Call Tracking Software Market

26.1. South America Call Tracking Software Market Overview
26.2. South America Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Call Tracking Software Market

27.1. Brazil Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Call Tracking Software Market

28.1. Middle East Call Tracking Software Market Overview
28.2. Middle East Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Call Tracking Software Market

29.1. Africa Call Tracking Software Market Overview
29.2. Africa Call Tracking Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Call Tracking Software Market, Segmentation By Offering, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Call Tracking Software Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Call Tracking Software Market Competitive Landscape And Company Profiles

30.1. Call Tracking Software Market Competitive Landscape
30.2. Call Tracking Software Market Company Profiles
- 30.2.1. Call Box Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Invoca Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. CallRail Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Marchex Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. CallSource Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Call Tracking Software Market Other Major And Innovative Companies

31.1. Infinity Tracking
31.2. CloudTalk
31.3. ResponseTap Ltd
31.4. CallTrackingMetrics LLC
31.5. CallHippo
31.6. Telmetrics
31.7. Jet Interactive
31.8. CallFire Inc.
31.9. CallRoot
31.10. Agile CRM
31.11. Phonexa Holdings LLC
31.12. Ringba
31.13. Clixtell
31.14. Convirza
31.15. DialogTech

32. Global Call Tracking Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Call Tracking Software Market

34. Recent Developments In The Call Tracking Software Market

35. Call Tracking Software Market High Potential Countries, Segments and Strategies

35.1 Call Tracking Software Market In 2029 - Countries Offering Most New Opportunities
35.2 Call Tracking Software Market In 2029 - Segments Offering Most New Opportunities
35.3 Call Tracking Software Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer