Beauty Devices Global Market Report 2025

Description

A beauty device is an electronic tool or device used to enhance the appearance of the skin or hair. These devices are designed to amplify the results of beauty treatments. They are used at home or in a salon setting and include a wide range of products, such as facial cleansing brushes, LED light therapy devices, microcurrent devices, hair removal devices, and more.

The main types of beauty devices are hair care devices, facial devices, skin care devices, oral care devices, and eye care devices. Hair care devices are electronic tools or appliances designed to assist individuals in maintaining the health, styling, and grooming of their hair, they are used by females, and males, and are used in commercial/professional, domestic/personalized/ homecare.

The beauty devices market size has grown rapidly in recent years. It will grow from $52.04 billion in 2024 to $60.48 billion in 2025 at a compound annual growth rate (CAGR) of 16.2%. The growth in the historic period can be attributed to personalization, sustainability, health and wellness focus, virtual consultations, and integration with wearables.

The beauty devices market size is expected to see rapid growth in the next few years. It will grow to $111.29 billion in 2029 at a compound annual growth rate (CAGR) of 16.5%. The growth in the forecast period can be attributed to increasing disposable income, rising aging population, celebrity endorsements, consumer education, and retail expansion. Major trends in the forecast period include at-home treatments, tech integration, multi-functionality, technological innovations, and product launches.

The increasing number of cosmetic procedures is expected to significantly boost the growth of the beauty device market. Cosmetic procedures, which encompass aesthetic treatments performed to enhance or alter an individual's appearance for non-medical reasons, are growing in popularity due to factors such as advancements in technology, reduced invasiveness, faster recovery times, and more affordable costs. Beauty devices play a key role in these procedures, providing advanced tools and technologies to improve treatment outcomes and address various cosmetic concerns. For instance, the Global Survey 2022 report by the International Society of Aesthetic Plastic Surgery revealed a global increase of 11.2% in aesthetic procedures, with over 14.9 million surgical procedures performed in 2022. This growing demand for cosmetic treatments is driving the expansion of the beauty device market as consumers seek more efficient and effective solutions for their aesthetic needs.

Major companies operating in the beauty devices market are innovating new technological products, such as SmartAppGuided, to increase their profitability in the market. The SmartAppGuided app offers directions and instructions for different beauty and pet care devices. For instance, in December 2023, Geske, a Germany-based beauty technology company, launched SmartAppGuided. It is intended to function with various beauty gadgets, including face rollers, hydration refreshers, and brushes, to offer customers customized beauty treatments and technology. The app is part of GESKE's line of holistic skincare products, including over 150 SmartAppGuided skincare products and over 250 high-tech beauty devices.

In August 2023, Rhyz Inc., a US-based ecosystem of consumer, technology, and manufacturing company, acquired Beauty Biosciences LLC for an undisclosed amount. The acquisition aims to take advantage of the growth and cost-saving opportunities within the Rhyz ecosystem. BeautyBio's goal of improving lives through pure, effective skincare products will be furthered and realized with the help of this acquisition. Beauty Biosciences LLC is a US-based beauty devices manufacturing company.

Major companies operating in the beauty devices market are Johnson & Johnson, Hitachi Ltd., The Procter & Gamble Company, MTG Co. Ltd., Unilever plc, Panasonic Corporation, L'Oreal S.A., Koninklijke Philips N.V., Shiseido, Amorepacific Corporation, Nu Skin Enterprises Inc., Conair Corporation, Revlon, FOREO, Oriflame, YA-MAN Ltd., Silk'n, Carol Cole Company, Cynosure, LLC, Beurer, Beurer, Sciton Inc., Syneron Medical Ltd., Homedics, Clarisonic, Tria Beauty, TRIA Beauty, NuFACE, Quasar Bio-Tech Inc., Trophy Skin

North America was the largest region in the beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The beauty device market consists of the sale of micro current devices, microdermabrasion devices, nail care devices, and teeth whitening devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Beauty Devices Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on beauty devices market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for beauty devices ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The beauty devices market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Hair Care Devices; Facial Devices; Skin Care Devices; Oral Care Devices; Eye Care Devices
2) By Gender: Female; Male
3) By End Users: Commercial Or Professional; Domestic Or Personalized Or Homecare
Subsegments:
1) By Hair Care Devices: Hair Dryers; Hair Straighteners; Hair Curlers; Hair Clippers
2) By Facial Devices: Facial Cleansing Brushes; Facial Massagers; LED Therapy Masks; Microdermabrasion Devices
3) By Skin Care Devices: Anti-Aging Devices; Acne Treatment Devices; Skin Tightening Devices
4) By Oral Care Devices: Electric Toothbrushes; Water Flossers; Teeth Whitening Devices
5) By Eye Care Devices: Eye Massagers; Eye Wrinkle Removers; Dark Circle Treatment Devices
Companies Mentioned: Johnson & Johnson; Hitachi Ltd.; The Procter & Gamble Company; MTG Co. Ltd.; Unilever plc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r27537

1. Executive Summary

2. Beauty Devices Market Characteristics

3. Beauty Devices Market Trends And Strategies

4. Beauty Devices Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Beauty Devices Growth Analysis And Strategic Analysis Framework

5.1. Global Beauty Devices PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Beauty Devices Market Growth Rate Analysis
5.4. Global Beauty Devices Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Beauty Devices Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Beauty Devices Total Addressable Market (TAM)

6. Beauty Devices Market Segmentation

6.1. Global Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hair Care Devices
Facial Devices
Skin Care Devices
Oral Care Devices
Eye Care Devices
6.2. Global Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Female
Male
6.3. Global Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Commercial Or Professional
Domestic Or Personalized Or Homecare
6.4. Global Beauty Devices Market, Sub-Segmentation Of Hair Care Devices, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hair Dryers
Hair Straighteners
Hair Curlers
Hair Clippers
6.5. Global Beauty Devices Market, Sub-Segmentation Of Facial Devices, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Facial Cleansing Brushes
Facial Massagers
LED Therapy Masks
Microdermabrasion Devices
6.6. Global Beauty Devices Market, Sub-Segmentation Of Skin Care Devices, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Anti-Aging Devices
Acne Treatment Devices
Skin Tightening Devices
6.7. Global Beauty Devices Market, Sub-Segmentation Of Oral Care Devices, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Electric Toothbrushes
Water Flossers
Teeth Whitening Devices
6.8. Global Beauty Devices Market, Sub-Segmentation Of Eye Care Devices, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Eye Massagers
Eye Wrinkle Removers
Dark Circle Treatment Devices

7. Beauty Devices Market Regional And Country Analysis

7.1. Global Beauty Devices Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Beauty Devices Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Beauty Devices Market

8.1. Asia-Pacific Beauty Devices Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Beauty Devices Market

9.1. China Beauty Devices Market Overview
9.2. China Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Beauty Devices Market

10.1. India Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Beauty Devices Market

11.1. Japan Beauty Devices Market Overview
11.2. Japan Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Beauty Devices Market

12.1. Australia Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Beauty Devices Market

13.1. Indonesia Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Beauty Devices Market

14.1. South Korea Beauty Devices Market Overview
14.2. South Korea Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Beauty Devices Market

15.1. Western Europe Beauty Devices Market Overview
15.2. Western Europe Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Beauty Devices Market

16.1. UK Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Beauty Devices Market

17.1. Germany Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Beauty Devices Market

18.1. France Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Beauty Devices Market

19.1. Italy Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Beauty Devices Market

20.1. Spain Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Beauty Devices Market

21.1. Eastern Europe Beauty Devices Market Overview
21.2. Eastern Europe Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Beauty Devices Market

22.1. Russia Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Beauty Devices Market

23.1. North America Beauty Devices Market Overview
23.2. North America Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Beauty Devices Market

24.1. USA Beauty Devices Market Overview
24.2. USA Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Beauty Devices Market

25.1. Canada Beauty Devices Market Overview
25.2. Canada Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Beauty Devices Market

26.1. South America Beauty Devices Market Overview
26.2. South America Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Beauty Devices Market

27.1. Brazil Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Beauty Devices Market

28.1. Middle East Beauty Devices Market Overview
28.2. Middle East Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Beauty Devices Market

29.1. Africa Beauty Devices Market Overview
29.2. Africa Beauty Devices Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Beauty Devices Market, Segmentation By Gender, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Beauty Devices Market, Segmentation By End Users, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Beauty Devices Market Competitive Landscape And Company Profiles

30.1. Beauty Devices Market Competitive Landscape
30.2. Beauty Devices Market Company Profiles
- 30.2.1. Johnson & Johnson Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Hitachi Ltd. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. The Procter & Gamble Company Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. MTG Co. Ltd. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Unilever plc Overview, Products and Services, Strategy and Financial Analysis

31. Beauty Devices Market Other Major And Innovative Companies

31.1. Panasonic Corporation
31.2. L'Oreal S.A.
31.3. Koninklijke Philips N.V.
31.4. Shiseido
31.5. Amorepacific Corporation
31.6. Nu Skin Enterprises Inc.
31.7. Conair Corporation
31.8. Revlon
31.9. FOREO
31.10. Oriflame
31.11. YA-MAN Ltd.
31.12. Silk'n
31.13. Carol Cole Company
31.14. Cynosure, LLC
31.15. Beurer

32. Global Beauty Devices Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Beauty Devices Market

34. Recent Developments In The Beauty Devices Market

35. Beauty Devices Market High Potential Countries, Segments and Strategies

35.1 Beauty Devices Market In 2029 - Countries Offering Most New Opportunities
35.2 Beauty Devices Market In 2029 - Segments Offering Most New Opportunities
35.3 Beauty Devices Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer