Audience Analytics Global Market Report 2025

Description

Audience analytics involves the systematic collection and analysis of data pertaining to a specific audience or demographic, aiming to gain valuable insights into their behaviors, preferences, demographics, and interests. These insights empower businesses to make informed, data-driven decisions, optimize marketing strategies, enhance consumer engagement, tailor content or products, and ultimately improve overall business performance.

Key components of audience analytics include services and solutions. Services encompass comprehensive support and assistance provided by providers to help businesses effectively leverage audience data for strategic decision-making and business growth. These services find application across various domains such as sales and marketing, customer experience management, and others, catering to diverse end users including banking, financial services, and insurance sectors, telecom and information technology companies, healthcare providers, media and entertainment firms, retailers, and others.

The audience analytics market research report is one of a series of new reports from The Business Research Company that provides audience analytics market statistics, including audience analytics industry global market size, regional shares, competitors with an audience analytics market share, detailed audience analytics market segments, market trends and opportunities, and any further data you may need to thrive in the audience analytics industry. This audience analytics market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The audience analytics market size has grown rapidly in recent years. It will grow from $5.86 billion in 2024 to $6.6 billion in 2025 at a compound annual growth rate (CAGR) of 12.7%. The growth in the historic period can be attributed to demographic information, previous marketing campaigns, website traffic patterns, social media interactions, customer feedback.

The audience analytics market size is expected to see rapid growth in the next few years. It will grow to $10.68 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to Increasing digitalization, demand for personalization, the growing importance of the customer experience, and the rise of social media and online communities. Major trends in the forecast period include AI and machine learning integration, real-time analytics, cross-channel integration, predictive analytics, personalization at scale.

The surge in e-commerce activities is poised to drive the growth of the audience analytics market in the foreseeable future. E-commerce, the electronic buying and selling of goods and services over the internet or electronic networks, is experiencing a rapid ascent due to factors such as widespread smartphone availability, internet connectivity, competitive pricing, and consumer convenience. Audience analytics play a pivotal role in e-commerce by empowering businesses to gain deeper insights into their customers, deliver personalized experiences, optimize operations, and foster growth in a fiercely competitive landscape. E-commerce platforms leverage data analytics and algorithms to offer personalized recommendations and promotions based on consumers' browsing and purchasing histories, thereby enhancing the overall shopping experience. For example, according to the United States Census Bureau in February 2024, total US e-commerce sales were estimated at $1,118.7 billion in 2023, marking a 7.6% increase from 2022, with e-commerce total sales in the USA rising by 15.4% in 2023 compared to 14.7% in 2022. Hence, the burgeoning e-commerce activities are fueling the expansion of the audience analytics market.

Key players in the audience analytics market are actively focusing on the development of innovative AI-driven advancements, such as AI-based audience analytics platforms, to enrich their services and offerings and enhance market competitiveness. An AI-based audience analytics platform is a software solution that harnesses artificial intelligence (AI) and machine learning algorithms to analyze extensive datasets pertaining to audience behavior, preferences, and interactions. For instance, Alfi Inc., a US-based software company, launched AI Audience Analytics in June 2022, offering real-time audience matching, insights, and impression verification tailored for digital out-of-home advertising. This AI-powered SaaS advertising platform delivers cutting-edge measurement solutions, enabling brands and screen owners to gain real-time insights into consumer behavior. Furthermore, leveraging advanced algorithms, this innovative platform analyzes real-time audience data, enabling advertisers to derive actionable insights to fine-tune their digital out-of-home advertising campaigns, ensure precise audience targeting, and validate impressions with precision.

In February 2022, Brightcove Inc., a software company based in the United States, successfully acquired Wicket Labs Inc. for an undisclosed sum. This strategic acquisition is geared towards elevating Brightcove's analytics offering with enhanced audience insights. It underscores Brightcove's commitment to utilizing analytics, artificial intelligence, and machine learning to empower customers in effectively engaging and monetizing their content. Wicket Labs Inc., headquartered in the US, is renowned for providing audience analytics through its platform, offering valuable insights tailored for media companies.

Major companies operating in the audience analytics market are Google plc, Microsoft Corporation, Verizon Communications Inc., Alibaba Group Holding Limited, Comcast Corporation, AT&T Inc., Meta Platforms Inc., Tencent Holdings Limited, Amazon Web Services Inc., International Business Machines Corporation, Oracle Corporation, SAP SE, ViacomCBS Inc., Salesforce.com Inc., Baidu Inc., Experian plc, Snap Inc., Akamai Technologies Inc., JCDecaux, Nielsen Holdings plc, Roku Inc., SAS Institute Inc., Pinterest Inc., Acxiom Corporation, Comscore Inc.

North America was the largest region in the audience analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the audience analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the audience analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The audience analytics market includes revenues earned by entities by providing services such as data collection and integration, behavioral analysis, predictive analysis, campaign optimization, and customer journey mapping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Audience Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on audience analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for audience analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The audience analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component: Service; Solution
2) By Application: Sales And Marketing; Customer Experience; Other Applications
3) By End User: Banking, Financial Services, And Insurance; Telecom And Information Technology; Healthcare; Media And entertainment; Retail; Other End Users
Subsegments:
1) By Service: Consulting Services; Data Management And Integration Services; Training And Support Services; Custom Analytics Services
2) By Solution: Audience Measurement Software; Data Visualization Tools; Customer Relationship Management (CRM) Systems; Predictive Analytics Solutions
Companies Mentioned: Google plc; Microsoft Corporation; Verizon Communications Inc.; Alibaba Group Holding Limited; Comcast Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r27430

1. Executive Summary

2. Audience Analytics Market Characteristics

3. Audience Analytics Market Trends And Strategies

4. Audience Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Audience Analytics Growth Analysis And Strategic Analysis Framework

5.1. Global Audience Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Audience Analytics Market Growth Rate Analysis
5.4. Global Audience Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Audience Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Audience Analytics Total Addressable Market (TAM)

6. Audience Analytics Market Segmentation

6.1. Global Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Service
Solution
6.2. Global Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sales And Marketing
Customer Experience
Other Applications
6.3. Global Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Services, And Insurance
Telecom And Information Technology
Healthcare
Media And entertainment
Retail
Other End Users
6.4. Global Audience Analytics Market, Sub-Segmentation Of Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Data Management And Integration Services
Training And Support Services
Custom Analytics Services
6.5. Global Audience Analytics Market, Sub-Segmentation Of Solution, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Audience Measurement Software
Data Visualization Tools
Customer Relationship Management (CRM) Systems
Predictive Analytics Solutions

7. Audience Analytics Market Regional And Country Analysis

7.1. Global Audience Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Audience Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Audience Analytics Market

8.1. Asia-Pacific Audience Analytics Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Audience Analytics Market

9.1. China Audience Analytics Market Overview
9.2. China Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Audience Analytics Market

10.1. India Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Audience Analytics Market

11.1. Japan Audience Analytics Market Overview
11.2. Japan Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Audience Analytics Market

12.1. Australia Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Audience Analytics Market

13.1. Indonesia Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Audience Analytics Market

14.1. South Korea Audience Analytics Market Overview
14.2. South Korea Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Audience Analytics Market

15.1. Western Europe Audience Analytics Market Overview
15.2. Western Europe Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Audience Analytics Market

16.1. UK Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Audience Analytics Market

17.1. Germany Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Audience Analytics Market

18.1. France Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Audience Analytics Market

19.1. Italy Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Audience Analytics Market

20.1. Spain Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Audience Analytics Market

21.1. Eastern Europe Audience Analytics Market Overview
21.2. Eastern Europe Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Audience Analytics Market

22.1. Russia Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Audience Analytics Market

23.1. North America Audience Analytics Market Overview
23.2. North America Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Audience Analytics Market

24.1. USA Audience Analytics Market Overview
24.2. USA Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Audience Analytics Market

25.1. Canada Audience Analytics Market Overview
25.2. Canada Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Audience Analytics Market

26.1. South America Audience Analytics Market Overview
26.2. South America Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Audience Analytics Market

27.1. Brazil Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Audience Analytics Market

28.1. Middle East Audience Analytics Market Overview
28.2. Middle East Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Audience Analytics Market

29.1. Africa Audience Analytics Market Overview
29.2. Africa Audience Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Audience Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Audience Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Audience Analytics Market Competitive Landscape And Company Profiles

30.1. Audience Analytics Market Competitive Landscape
30.2. Audience Analytics Market Company Profiles
- 30.2.1. Google plc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Verizon Communications Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Alibaba Group Holding Limited Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Comcast Corporation Overview, Products and Services, Strategy and Financial Analysis

31. Audience Analytics Market Other Major And Innovative Companies

31.1. AT&T Inc.
31.2. Meta Platforms Inc.
31.3. Tencent Holdings Limited
31.4. Amazon Web Services Inc.
31.5. International Business Machines Corporation
31.6. Oracle Corporation
31.7. SAP SE
31.8. ViacomCBS Inc.
31.9. Salesforce.com Inc.
31.10. Baidu Inc.
31.11. Experian plc
31.12. Snap Inc.
31.13. Akamai Technologies Inc.
31.14. JCDecaux
31.15. Nielsen Holdings plc

32. Global Audience Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Audience Analytics Market

34. Recent Developments In The Audience Analytics Market

35. Audience Analytics Market High Potential Countries, Segments and Strategies

35.1 Audience Analytics Market In 2029 - Countries Offering Most New Opportunities
35.2 Audience Analytics Market In 2029 - Segments Offering Most New Opportunities
35.3 Audience Analytics Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer