Application Release Automation Global Market Report 2025

Description

Application release automation (ARA) involves automating the deployment, configuration, testing, and release of software applications across different environments, from development to production. It enhances the software delivery pipeline, ensuring faster and more reliable releases with consistent quality.

The main components of ARA include tools and services. Services encompass the features implemented, controlled, and monitored within an application environment. ARA can be deployed both on-premises and on the cloud, catering to organizations of various sizes, including small and medium-sized enterprises (SMEs) and large enterprises. It serves end-users across industries such as BFSI, IT and telecommunications, retail and e-commerce, media and entertainment, and others.

The application release automation market research report is one of a series of new reports from The Business Research Company that provides application release automation market statistics, including application release automation industry global market size, regional shares, competitors with application release automation market share, detailed application release automation market segments, market trends, and opportunities, and any further data you may need to thrive in the application release automation industry. This application release automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The application release automation market size has grown rapidly in recent years. It will grow from $3.55 billion in 2024 to $4.08 billion in 2025 at a compound annual growth rate (CAGR) of 14.9%. The growth in the historic period can be attributed to cost efficiency, demand for flexibility and scalability, integration complexity, automation of deployment tasks, and management of modern application architectures.

The application release automation market size is expected to see rapid growth in the next few years. It will grow to $7.03 billion in 2029 at a compound annual growth rate (CAGR) of 14.5%. The growth in the forecast period can be attributed to agile development practices, the emergence of low-code or no-code platforms, seamless integration with enterprise tools, a shift towards microservices, and digital transformation initiatives. Major trends in the forecast period include AI-driven release orchestration, a shift to self-service automation, hybrid cloud deployment models, enhanced security automation, and serverless deployment automation.

The increasing adoption of cloud computing is anticipated to drive the growth of the application release automation (ARA) market in the future. Cloud computing refers to the on-demand delivery of computing services, such as storage, processing power, and software, over the internet, facilitating flexible, scalable, and cost-effective resource management. This growing adoption can be attributed to various factors, including cost efficiency, scalability, and effective disaster recovery solutions. ARA tools streamline the deployment process, enabling organizations to rapidly release applications and updates, which is crucial for adapting to market changes and customer needs in cloud environments. For example, in April 2024, the European Commission, a Belgium-based government agency, reported that in 2023, 77.6% of large enterprises utilized cloud computing services, marking a 6 percentage point increase from 2021. Meanwhile, for medium-sized enterprises, the adoption of cloud services reached 59% in 2023, up from 53% in 2021. Therefore, the increasing adoption of cloud computing is propelling the growth of the application release automation market.

Prominent players in the application release automation arena are channeling their efforts towards the development of holistic software solutions leveraging causal artificial intelligence (AI), exemplified by AutomationEngine, to attain a competitive edge. AutomationEngine represents a comprehensive software solution engineered to automate diverse workflows, with a particular emphasis on prepress, packaging, and data remediation tasks. For instance, Dynatrace, a US-based software intelligence company, introduced AutomationEngine in February 2023, harnessing causal AI to furnish answer-driven automation capabilities. This solution empowers enterprises to effectively manage cloud environments, expedite innovation, fortify security postures, and consistently enhance business outcomes.

In November 2023, Broadcom, Inc., a leading US-based software company, completed the acquisition of VMware Inc, the financial terms of which remain undisclosed. This acquisition positions Broadcom to bolster its investment in VMware Cloud Foundation and allied products, catering to enterprise clients seeking comprehensive solutions for establishing and modernizing their private and hybrid cloud environments. VMware, Inc., a US-based cloud computing technology company, offers release automation solutions tailored to organizations embracing agile development methodologies.

Major companies operating in the application release automation market are Microsoft Corporation, HP Inc., IBM Corporation, Broadcom, Red Hat Inc., Atlassian Corporation Plc, Micro Focus International plc, BMC Software Inc., ThoughtWorks Inc., Dynatrace LLC, Circle Internet Services Inc., GitLab Inc., Rocket Software Inc., Jfrog Ltd., Digital.ai Software Inc., Electric AI Inc., Chef Software Inc., CloudBees Inc., Puppet Inc., QualiSystems Ltd., Octopus Deploy Pty Ltd., Codefresh Inc., Automic Software Inc., RapidDeploy, Plutora, Travis CI GmbH, Spinnaker Global Limited, DeployHub Inc., Clarive Software Inc., Inedo

North America was the largest region in the application release automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the application release automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the application release automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The application release automation market consists revenues earned by entities by providing Script-based application release automation, model-based application release automation, container-based application release automation, and cloud-native application release automation. The market value includes the value of related goods sold by the service provider or included within the service offering. The application release automation market also includes of sales of application release orchestration (ARO) tools, and deployment automation tools to streamline the software release process. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Application Release Automation Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on application release automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for application release automation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The application release automation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component: Tool; Services
2) By Deployment: Cloud; On-Premises
3) By Organization Size: Small And Medium-Sized Enterprises (SMEs); Large Enterprises
4) By End-User Industries: BFSI; IT And Telecommunications; Retail And E-Commerce; Media And Entertainment; Other End User Industries
Subsegments:
1) By Tool: Release Orchestration Tools; Deployment Automation Tools; Configuration Management Tools; Test Automation Tools; Monitoring And Reporting Tools
2) By Services: Consulting Services; Integration Services; Support And Maintenance Services; Training And Education Services
Companies Mentioned: Microsoft Corporation; HP Inc; IBM Corporation; Broadcom; Red Hat Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r27357

1. Executive Summary

2. Application Release Automation Market Characteristics

3. Application Release Automation Market Trends And Strategies

4. Application Release Automation Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Application Release Automation Growth Analysis And Strategic Analysis Framework

5.1. Global Application Release Automation PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Application Release Automation Market Growth Rate Analysis
5.4. Global Application Release Automation Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Application Release Automation Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Application Release Automation Total Addressable Market (TAM)

6. Application Release Automation Market Segmentation

6.1. Global Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Tool
Services
6.2. Global Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud
On-Premises
6.3. Global Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium-Sized Enterprises (SMEs)
Large Enterprises
6.4. Global Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
BFSI
IT And Telecommunications
Retail And E-Commerce
Media And Entertainment
Other End User Industries
6.5. Global Application Release Automation Market, Sub-Segmentation Of Tool, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Release Orchestration Tools
Deployment Automation Tools
Configuration Management Tools
Test Automation Tools
Monitoring And Reporting Tools
6.6. Global Application Release Automation Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Integration Services
Support And Maintenance Services
Training And Education Services

7. Application Release Automation Market Regional And Country Analysis

7.1. Global Application Release Automation Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Application Release Automation Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Application Release Automation Market

8.1. Asia-Pacific Application Release Automation Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Application Release Automation Market

9.1. China Application Release Automation Market Overview
9.2. China Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Application Release Automation Market

10.1. India Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Application Release Automation Market

11.1. Japan Application Release Automation Market Overview
11.2. Japan Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Application Release Automation Market

12.1. Australia Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Application Release Automation Market

13.1. Indonesia Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Application Release Automation Market

14.1. South Korea Application Release Automation Market Overview
14.2. South Korea Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Application Release Automation Market

15.1. Western Europe Application Release Automation Market Overview
15.2. Western Europe Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Application Release Automation Market

16.1. UK Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Application Release Automation Market

17.1. Germany Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Application Release Automation Market

18.1. France Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Application Release Automation Market

19.1. Italy Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Application Release Automation Market

20.1. Spain Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Application Release Automation Market

21.1. Eastern Europe Application Release Automation Market Overview
21.2. Eastern Europe Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Application Release Automation Market

22.1. Russia Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Application Release Automation Market

23.1. North America Application Release Automation Market Overview
23.2. North America Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Application Release Automation Market

24.1. USA Application Release Automation Market Overview
24.2. USA Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Application Release Automation Market

25.1. Canada Application Release Automation Market Overview
25.2. Canada Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Application Release Automation Market

26.1. South America Application Release Automation Market Overview
26.2. South America Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Application Release Automation Market

27.1. Brazil Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Application Release Automation Market

28.1. Middle East Application Release Automation Market Overview
28.2. Middle East Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Application Release Automation Market

29.1. Africa Application Release Automation Market Overview
29.2. Africa Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Application Release Automation Market Competitive Landscape And Company Profiles

30.1. Application Release Automation Market Competitive Landscape
30.2. Application Release Automation Market Company Profiles
- 30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. HP Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. IBM Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Broadcom Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Red Hat Inc Overview, Products and Services, Strategy and Financial Analysis

31. Application Release Automation Market Other Major And Innovative Companies

31.1. Atlassian Corporation Plc
31.2. Micro Focus International plc
31.3. BMC Software Inc
31.4. ThoughtWorks Inc
31.5. Dynatrace LLC
31.6. Circle Internet Services Inc
31.7. GitLab Inc
31.8. Rocket Software Inc
31.9. Jfrog Ltd
31.10. Digital.ai Software Inc
31.11. Electric AI Inc
31.12. Chef Software Inc
31.13. CloudBees Inc
31.14. Puppet Inc
31.15. QualiSystems Ltd

32. Global Application Release Automation Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Application Release Automation Market

34. Recent Developments In The Application Release Automation Market

35. Application Release Automation Market High Potential Countries, Segments and Strategies

35.1 Application Release Automation Market In 2029 - Countries Offering Most New Opportunities
35.2 Application Release Automation Market In 2029 - Segments Offering Most New Opportunities
35.3 Application Release Automation Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer