Adaptive Learning Global Market Report 2025

Description

Adaptive learning is an educational strategy leveraging technology and data to tailor learning experiences for each student. It utilizes algorithms and artificial intelligence to assess individual strengths and weaknesses, preferences, and learning speed.

The primary components of the adaptive learning market are platforms and services. Platforms typically denote digital systems or frameworks facilitating users to access and engage with educational resources, tools, and content. Deployment modes encompass on-premise and cloud options. The applications span across ed-tech companies and educational institutions, serving various end-users including academics and enterprises.

The adaptive learning market research report is one of a series of new reports from The Business Research Company that provides adaptive learning market statistics, including the adaptive learning industry global market size, regional shares, competitors with an adaptive learning market share, detailed adaptive learning market segments, market trends and opportunities, and any further data you may need to thrive in the adaptive learning industry. This adaptive learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The adaptive learning market size has grown exponentially in recent years. It will grow from $2.87 billion in 2024 to $4.39 billion in 2025 at a compound annual growth rate (CAGR) of 52.7%. The growth in the historic period can be attributed to increasing demand for personalized education, rising online learning trends, data analytics and ai integration, globalization of education, increasing awareness and acceptance.

The adaptive learning market size is expected to see rapid growth in the next few years. It will grow to $9.06 billion in 2029 at a compound annual growth rate (CAGR) of 19.9%. The growth in the forecast period can be attributed to growing emphasis on lifelong learning, integration with virtual and augmented reality, rising demand for corporate training solutions, expansion of e-learning market, focus on accessibility and inclusivity. Major trends in the forecast period include technological advancements, continued technological innovation, strategic partnerships and collaborations, personalized learning paths, mobile learning solutions.

Government initiatives aimed at promoting adaptive learning solutions are expected to drive the growth of the adaptive learning market moving forward. These initiatives refer to specific programs, policies, or actions implemented by governmental bodies to address key issues, achieve defined objectives, or foster positive societal changes. With the backing of such government efforts, adaptive learning platforms and tools can be integrated into the modernization of digital infrastructure within schools and other educational institutions. For example, in September 2024, the UK government announced a $5.19 million (£4 million) investment to incorporate AI into education. This initiative seeks to reduce teachers' administrative workload by utilizing AI for tasks such as lesson planning and grading. It is part of a broader AI strategy in public services, with $41.54 million (£32 million) allocated to 98 AI projects aimed at stimulating economic growth and enhancing public service efficiency. Thus, government initiatives for adaptive learning solutions are fueling the expansion of the personalized learning market.

Leading companies in the adaptive learning market are innovating technologies such as adaptive learning AI systems to cater to evolving customer needs. AI systems are computer-based platforms designed to perform tasks typically requiring human intelligence. For instance, in January 2024, Squirrel AI, a Chinese technology company specializing in online education, introduced its First Adaptive Learning AI System. This system utilizes artificial intelligence and adaptive learning technologies to deliver personalized and effective learning experiences for students. Squirrel AI plans to offer this system for free to 20 percent of children from low-income families, emphasizing inclusivity and accessibility.

In August 2023, Discovery Education, a global education technology company based in the US, acquired DreamBox Learning, a provider of adaptive learning technology, for an undisclosed amount. This acquisition enables Discovery Education to enhance teacher and student access to personalized, adaptive learning experiences in math and English language arts. It also broadens Discovery Education's impact on student success by offering personalized learning experiences across various disciplines.

Major companies operating in the adaptive learning market report are Pearson, Follett, John Wiley & Sons, McGraw-Hill, K12 Inc., Stride Inc., Houghton Mifflin Harcourt, Edmentum, Imagine Learning, Curriculum Associates LLC, Rosetta Stone, Impelsys, Istation, Achieve3000, DreamBox Learning, VitalSource, Knewton Alta, ALEKS, Area9 Lyceum, Carnegie Learning, Mathspace, Knowre, Realizeit, CogBooks Limited, Smart Sparrow, Cerego, Fulcrum Labs, Squirrel AI, Learning Explorer Inc., ScootPad Corp.

North America was the largest region in the adaptive learning market in 2024. The regions covered in the adaptive learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the adaptive learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The adaptive learning market includes revenues earned by entities by adaptive learning platforms, intelligent tutoring systems, learning management systems (LMS) with adaptive features, content authoring tools, data analytics and machine learning tools, personalized learning apps and software, educational games and simulations, and training and consulting services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The adaptive learning market consists of sales of field-programmable gate arrays (FPGAs), neuromorphic processors, and graphics processing units (GPUs). Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Adaptive Learning Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on adaptive learning market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for adaptive learning ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The adaptive learning market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component type: Platform; Services
2) By Deployment: On-premise; Cloud
3) By Application: Ed-tech Companies; Educational Institutes
4) By End-User: Academic; Enterprise
Subsegments:
1) By Platform: Cloud-Based Platforms; On-Premises Platforms
2) By Services: Consulting Services; Training And Support Services; Integration Services
Companies Mentioned: Pearson; Follett; John Wiley & Sons; McGraw-Hill; K12 Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r27243

1. Executive Summary

2. Adaptive Learning Market Characteristics

3. Adaptive Learning Market Trends And Strategies

4. Adaptive Learning Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Adaptive Learning Growth Analysis And Strategic Analysis Framework

5.1. Global Adaptive Learning PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Adaptive Learning Market Growth Rate Analysis
5.4. Global Adaptive Learning Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Adaptive Learning Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Adaptive Learning Total Addressable Market (TAM)

6. Adaptive Learning Market Segmentation

6.1. Global Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Platform
Services
6.2. Global Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-premise
Cloud
6.3. Global Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Ed-tech Companies
Educational Institutes
6.4. Global Adaptive Learning Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Academic
Enterprise
6.5. Global Adaptive Learning Market, Sub-Segmentation Of Platform, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based Platforms
On-Premises Platforms
6.6. Global Adaptive Learning Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Training And Support Services
Integration Services

7. Adaptive Learning Market Regional And Country Analysis

7.1. Global Adaptive Learning Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Adaptive Learning Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Adaptive Learning Market

8.1. Asia-Pacific Adaptive Learning Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Adaptive Learning Market

9.1. China Adaptive Learning Market Overview
9.2. China Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Adaptive Learning Market

10.1. India Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Adaptive Learning Market

11.1. Japan Adaptive Learning Market Overview
11.2. Japan Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Adaptive Learning Market

12.1. Australia Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Adaptive Learning Market

13.1. Indonesia Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Adaptive Learning Market

14.1. South Korea Adaptive Learning Market Overview
14.2. South Korea Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Adaptive Learning Market

15.1. Western Europe Adaptive Learning Market Overview
15.2. Western Europe Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Adaptive Learning Market

16.1. UK Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Adaptive Learning Market

17.1. Germany Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Adaptive Learning Market

18.1. France Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Adaptive Learning Market

19.1. Italy Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Adaptive Learning Market

20.1. Spain Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Adaptive Learning Market

21.1. Eastern Europe Adaptive Learning Market Overview
21.2. Eastern Europe Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Adaptive Learning Market

22.1. Russia Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Adaptive Learning Market

23.1. North America Adaptive Learning Market Overview
23.2. North America Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Adaptive Learning Market

24.1. USA Adaptive Learning Market Overview
24.2. USA Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Adaptive Learning Market

25.1. Canada Adaptive Learning Market Overview
25.2. Canada Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Adaptive Learning Market

26.1. South America Adaptive Learning Market Overview
26.2. South America Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Adaptive Learning Market

27.1. Brazil Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Adaptive Learning Market

28.1. Middle East Adaptive Learning Market Overview
28.2. Middle East Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Adaptive Learning Market

29.1. Africa Adaptive Learning Market Overview
29.2. Africa Adaptive Learning Market, Segmentation By Component type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Adaptive Learning Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Adaptive Learning Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Adaptive Learning Market Competitive Landscape And Company Profiles

30.1. Adaptive Learning Market Competitive Landscape
30.2. Adaptive Learning Market Company Profiles
- 30.2.1. Pearson Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Follett Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. John Wiley & Sons Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. McGraw-Hill Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. K12 Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Adaptive Learning Market Other Major And Innovative Companies

31.1. Stride Inc.
31.2. Houghton Mifflin Harcourt
31.3. Edmentum
31.4. Imagine Learning
31.5. Curriculum Associates LLC
31.6. Rosetta Stone
31.7. Impelsys
31.8. Istation
31.9. Achieve3000
31.10. DreamBox Learning
31.11. VitalSource
31.12. Knewton Alta
31.13. ALEKS
31.14. Area9 Lyceum
31.15. Carnegie Learning

32. Global Adaptive Learning Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Adaptive Learning Market

34. Recent Developments In The Adaptive Learning Market

35. Adaptive Learning Market High Potential Countries, Segments and Strategies

35.1 Adaptive Learning Market In 2029 - Countries Offering Most New Opportunities
35.2 Adaptive Learning Market In 2029 - Segments Offering Most New Opportunities
35.3 Adaptive Learning Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer