PUBLISHER: The Business Research Company | PRODUCT CODE: 1678298
PUBLISHER: The Business Research Company | PRODUCT CODE: 1678298
Radio broadcasting involves one-way wireless communication utilizing radio waves, with the objective of reaching a broad audience.
The primary categories of radio broadcasting encompass AM, FM, satellite radio, and HD radio. Amplitude modulation, a modulation technology widely utilized in electronic communication, is particularly notable for transmitting data via radio waves. Different broadcasters, including public and commercial entities, operate across various frequency bands such as very-low-frequency, low frequency, and medium frequency.
The radio broadcasting market research report is one of a series of new reports from The Business Research Company that provides radio broadcasting market statistics, including radio broadcasting industry global market size, regional shares, competitors with a radio broadcasting market share, detailed radio broadcasting market segments, market trends and opportunities, and any further data you may need to thrive in the radio broadcasting industry. This radio broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The radio broadcasting market size has grown strongly in recent years. It will grow from $160.88 billion in 2024 to $170.35 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to audience demographics, content innovation, music industry dynamics, localism and community engagement.
The radio broadcasting market size is expected to see strong growth in the next few years. It will grow to $208.53 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to podcasting boom, mobile integration, live events and experiences, regulatory adaptations, data analytics and personalization. Major trends in the forecast period include advertising technology advances, digital transformation, technological advancements, integration with social media, adaptation to voice-activated devices.
The growing number of radio listeners is driving the expansion of the radio broadcasting market. Radio offers an interactive way to enjoy music and provides updates on various global news and events. For example, in April 2022, data from the Press Information Bureau, an India-based official media agency, indicated that All India Radio's listenership increased from 17 million in February 2022 to 19 million in March 2022. Thus, the rising number of radio listeners is anticipated to support the growth of the radio broadcasting market.
The rising demand for smart speakers is expected to further drive the radio broadcasting market. Smart speakers are internet-connected, voice-activated devices equipped with virtual assistants capable of performing tasks such as answering questions, playing music, setting reminders, controlling smart home devices, and providing information, all through voice commands. Smart speakers enhance radio broadcasting by offering convenient, voice-activated access to live broadcasts and on-demand content, making radio more accessible to a wider audience. For instance, in August 2024, according to Coolest Gadgets, a US-based online platform covering the latest gadgets, the number of U.S. households with smart home devices is expected to grow from 63.43 million in 2023 to 93.59 million by 2027, with notable annual growth projected. Therefore, the increasing demand for smart speakers is contributing to the growth of the radio broadcasting market.
Internet radio services are gaining popularity for their superior sound quality, music search capabilities, and genre-specific channels. Internet radio, also known as web-radio or webcasting, utilizes the internet for broadcasting instead of traditional radio waves. Companies such as Pandora Media Inc., Spotify, Tune-In, and Slacker are prominent players offering internet radio services, providing listeners with access to global radio stations and live events.
Major players in the radio broadcasting market are increasingly focusing on the introduction of artificial intelligence (AI)-driven localized radio content solutions to maintain their market position. AI-driven solutions utilize algorithms to analyze local trends, news sources, and audience preferences, generating relevant and engaging radio content. For example, Futuri Media recently launched RadioGPT, the first-ever localized radio content solution powered by AI. Combining advanced GPT-3 technology with Futuri's AI-driven system, TopicPulse, RadioGPT identifies trending stories from various sources, produces on-air scripts, and transforms them into compelling audio using AI voices.
Major companies operating in the radio broadcasting market include iHeartMedia Inc., Cumulus Media Inc., Sirius XM Holdings Inc., Beasley Broadcast Group Inc., Univision Communications Inc., Salem Media Group Inc., Audacy Inc., Townsquare Media Inc., Emmis Communications Corporation, Hubbard Radio LLC, Saga Communications Inc., Cox Media Group, Westwood One Inc., Alpha Media LLC, Bonneville International Corporation, Midwest Communications Inc., Galaxy Communications LLC, Capitol Broadcasting Company Inc., Connoisseur Media LLC, Red Apple Media, SummitMedia LLC, Educational Media Foundation, Relevant Radio Inc., American Public Media Group, New York Public Radio, NPR Inc., Pacifica Radio, Family Radio.
Western Europe was the largest region in radio broadcasting in 2024. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in the radio broadcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the radio broadcasting market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
The radio broadcasting market includes revenues earned by entities by operating broadcast studios and facilities for over-the-air or satellite delivery of radio programs, which may include entertainment, news, talk shows, business data, or religious services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The radio broadcasting market is segmented into radio station and radio network.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Radio Broadcasting Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on radio broadcasting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for radio broadcasting ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The radio broadcasting market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.