Quinoa Global Market Report 2025

Description

Quinoa, a seed belonging to the goosefoot family of flowering plants (Chenopodiaceous), is resilient and can be harvested in unfavorable climatic conditions such as frosts and droughts. This results in cereals and grains with a nutritional profile similar to quinoa. The crop is known for its ability to tolerate water with elevated salt levels.

Quinoa is classified into organic and inorganic types. Organic quinoa is produced without the use of pesticides and generally boasts higher nutritional value. Quinoa finds applications in ingredients and packed food, contributing to various industries such as food, cosmetics, pharmaceuticals, and others.

The quinoa market research report is one of a series of new reports from The Business Research Company that provides quinoa market statistics, including quinoa industry global market size, regional shares, competitors with a quinoa market share, detailed quinoa market segments, market trends, and opportunities, and any further data you may need to thrive in the quinoa industry. This quinoa market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The quinoa market size has grown rapidly in recent years. It will grow from $112.72 billion in 2024 to $125.21 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to growing health and wellness trends, increasing awareness of quinoa benefits, rise in vegetarian and vegan lifestyles, expanding gluten-free food market, culinary diversity and versatility.

The quinoa market size is expected to see rapid growth in the next few years. It will grow to $187.19 billion in 2029 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to continued focus on healthy eating, sustainable and ethical food choices, rising demand for plant-based proteins, exploration of ancient and traditional foods, globalization of cuisine and cross-cultural influences. Major trends in the forecast period include sustainable and fair trade practices, innovations in quinoa-based snack formats, quinoa flour for gluten-free baking, functional food and nutritional benefits, collaborations and partnerships in the supply chain.

Rising health awareness is expected to drive the growth of the quinoa market during the forecast period. Healthy eating has become mainstream, with consumers increasingly demanding foods and beverages that meet complex health and wellness, ethical, and sustainability standards. Quinoa is gaining popularity as a choice food due to its high fiber content, gluten-free nature, and complete essential amino acid profile. As quinoa becomes more accessible, product innovation and the growing appetite for healthy foods are expected to fuel its future growth. For example, in October 2023, data from Tesco, a UK-based supermarket giant, showed that 3.3 million customers shifted their purchasing habits, buying at least 10% more healthy products in 2022. Thus, rising health awareness is contributing to the growth of the quinoa market.

Increasing demand for processed foods is also anticipated to drive the growth of the quinoa market. Processed foods are food items altered from their natural state through various methods of preparation, preservation, cooking, or packaging. Quinoa is used in processed foods as a nutrient-rich superfood containing essential amino acids, fiber, vitamins, and minerals, while being gluten-free and a complete protein source. For instance, in April 2024, data from the National Association of Convenience Stores (NACS), a US-based trade association, indicated that total foodservice sales accounted for 26.9% of in-store sales in 2023, up from 25.6% in 2022, with prepared food sales increasing by 12.2% per store per month, making it the leading in-store category. Therefore, the growing demand for processed foods is bolstering the growth of the quinoa market.

Major companies in the quinoa market are strategically focused on introducing innovative solutions, such as ancient grains, to gain a competitive advantage. Ancient grains refer to a category of pseudocereals believed to have undergone minimal changes through selective breeding. In August 2023, Mars, Inc., a US-based confectionery products manufacturer, launched the Super Grains line. This rice- and grain-based meal, packaged in convenient microwaveable 8-ounce pouches, offers Tuscan Herbs, Indian style, and Smoky Southwest flavors. Varieties include quinoa, wheat berries, pearl millet, sorghum, finer millet, amaranth, and more.

Major companies in the quinoa market are actively pursuing strategic partnerships as part of their competitive strategies. Strategic partnerships involve collaborative alliances between two or more organizations with shared goals for mutual benefits. An example of this is the partnership between SIMPLi, a US-based food company, and Whole Foods Market, Inc., a US-based supermarket chain, announced in May 2022. This collaboration aims to expand the Regenerative Organic Certified (ROC) product line, offering consumers responsibly sourced pantry ingredients.

In May 2022, Above Food Corp., a Canada-based food processing company, acquired Northern Quinoa Production Corp. (NorQuin) for an undisclosed amount. This acquisition is intended to enhance Above Food Corp.'s specialty ingredient and consumer-facing business while leveraging expertise in genetics and plant breeding for a broader range of proteins. Northern Quinoa Production Corp. (NorQuin) is a Canada-based food products company specializing in quinoa.

Major companies operating in the quinoa market include General Mills Inc., Ardent Mills LLC, The Hain Celestial Group, Quinoa International Corp, Grain Millers Inc., Morning Foods Ltd., The British Quinoa Company, Hancock Seed Company, Andean Valley SA, Alter Eco Americas Inc., Heritage Harvest Seed, Andean Naturals Inc., Victory Seed Company, Blue Lake Milling Pty Ltd., Inca Organics, Quinoa Foods Company, Irupana Andean Organic Food S.A., Territorial Seed Company, Northern Quinoa Production Corporation, Keen One Foods LLC, Adaptive Seeds, Agrophilia, ComRural S.R.L., Quinoabol S.R.L., Inca Health Organic SAC, Mewar Impex, European Quinoa Group, The Real Seed Collection Ltd.

South America was the largest region in the quinoa market in 2024. The regions covered in the quinoa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the quinoa market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The quinoa market consists of sales of red quinoa seeds, white quinoa seeds, black quinoa seeds, quinoa flakes, and other quinoa products. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Quinoa Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on quinoa market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for quinoa ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The quinoa market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Organic; Inorganic
2) By Application: Food Industry; Cosmetic Industry; Pharmaceutical Industry; Other Applications
3) By End User: Ingredient; Packed Food
Subsegments:
1) By Organic: Whole Grain Organic Quinoa; Organic Quinoa Flakes; Organic Quinoa Flour
2) By Inorganic: Whole Grain Inorganic Quinoa; Inorganic Quinoa Flakes; Inorganic Quinoa Flour
Companies Mentioned: General Mills Inc.; Ardent Mills LLC; The Hain Celestial Group; Quinoa International Corp; Grain Millers Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r26934

1. Executive Summary

2. Quinoa Market Characteristics

3. Quinoa Market Trends And Strategies

4. Quinoa Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Quinoa Growth Analysis And Strategic Analysis Framework

5.1. Global Quinoa PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Quinoa Market Growth Rate Analysis
5.4. Global Quinoa Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Quinoa Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Quinoa Total Addressable Market (TAM)

6. Quinoa Market Segmentation

6.1. Global Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Organic
Inorganic
6.2. Global Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Food Industry
Cosmetic Industry
Pharmaceutical Industry
Other Applications
6.3. Global Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Ingredient
Packed Food
6.4. Global Quinoa Market, Sub-Segmentation Of Organic, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Organic Quinoa
Organic Quinoa Flakes
Organic Quinoa Flour
6.5. Global Quinoa Market, Sub-Segmentation Of Inorganic, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Whole Grain Inorganic Quinoa
Inorganic Quinoa Flakes
Inorganic Quinoa Flour

7. Quinoa Market Regional And Country Analysis

7.1. Global Quinoa Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Quinoa Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Quinoa Market

8.1. Asia-Pacific Quinoa Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Quinoa Market

9.1. China Quinoa Market Overview
9.2. China Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Quinoa Market

10.1. India Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Quinoa Market

11.1. Japan Quinoa Market Overview
11.2. Japan Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Quinoa Market

12.1. Australia Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Quinoa Market

13.1. Indonesia Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Quinoa Market

14.1. South Korea Quinoa Market Overview
14.2. South Korea Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Quinoa Market

15.1. Western Europe Quinoa Market Overview
15.2. Western Europe Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Quinoa Market

16.1. UK Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Quinoa Market

17.1. Germany Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Quinoa Market

18.1. France Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Quinoa Market

19.1. Italy Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Quinoa Market

20.1. Spain Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Quinoa Market

21.1. Eastern Europe Quinoa Market Overview
21.2. Eastern Europe Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Quinoa Market

22.1. Russia Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Quinoa Market

23.1. North America Quinoa Market Overview
23.2. North America Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Quinoa Market

24.1. USA Quinoa Market Overview
24.2. USA Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Quinoa Market

25.1. Canada Quinoa Market Overview
25.2. Canada Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Quinoa Market

26.1. South America Quinoa Market Overview
26.2. South America Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Quinoa Market

27.1. Brazil Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Quinoa Market

28.1. Middle East Quinoa Market Overview
28.2. Middle East Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Quinoa Market

29.1. Africa Quinoa Market Overview
29.2. Africa Quinoa Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Quinoa Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Quinoa Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Quinoa Market Competitive Landscape And Company Profiles

30.1. Quinoa Market Competitive Landscape
30.2. Quinoa Market Company Profiles
- 30.2.1. General Mills Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Ardent Mills LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. The Hain Celestial Group Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Quinoa International Corp Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Grain Millers Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Quinoa Market Other Major And Innovative Companies

31.1. Morning Foods Ltd.
31.2. The British Quinoa Company
31.3. Hancock Seed Company
31.4. Andean Valley SA
31.5. Alter Eco Americas Inc.
31.6. Heritage Harvest Seed
31.7. Andean Naturals Inc.
31.8. Victory Seed Company
31.9. Blue Lake Milling Pty Ltd.
31.10. Inca Organics
31.11. Quinoa Foods Company
31.12. Irupana Andean Organic Food S.A.
31.13. Territorial Seed Company
31.14. Northern Quinoa Production Corporation
31.15. Keen One Foods LLC

32. Global Quinoa Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Quinoa Market

34. Recent Developments In The Quinoa Market

35. Quinoa Market High Potential Countries, Segments and Strategies

35.1 Quinoa Market In 2029 - Countries Offering Most New Opportunities
35.2 Quinoa Market In 2029 - Segments Offering Most New Opportunities
35.3 Quinoa Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer