Marketing Automation Global Market Report 2025

Description

Marketing automation involves using technology to automate repetitive marketing processes. It can save time for marketers, especially in tasks such as lead follow-up and guiding potential clients through the sales funnel. Marketing automation software is often integrated with Customer Relationship Management (CRM) and Customer Data Platform (CDP) software to identify potential customers and automate lead nurturing.

Marketing automation offers deployment modes in cloud-based and on-premise options. On-premise solutions connect existing systems to marketing, logistics, and other channels, ideal for businesses with in-house IT teams, handling sensitive data, or under regulatory obligations. The software is used by both large enterprises and small and medium-sized enterprises (SMEs) in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and more. End users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and others.

The marketing automation market research report is one of a series of new reports from The Business Research Company that provides marketing automation market statistics, including marketing automation industry global market size, regional shares, competitors with a marketing automation market share, detailed marketing automation market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation industry. This marketing automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The marketing automation market size has grown strongly in recent years. It will grow from $6.79 billion in 2024 to $7.44 billion in 2025 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to demand for personalized customer experiences, lead generation and nurturing needs, streamlining marketing operations, measuring and analyzing campaign performance, alignment of sales and marketing processes.

The marketing automation market size is expected to see strong growth in the next few years. It will grow to $10.54 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to rise of account-based marketing (ABM), AI and machine learning applications, focus on multichannel marketing, emphasis on customer retention and loyalty. Major trends in the forecast period include focus on customer retention automation, dynamic content automation, marketing operations and revenue attribution, compliance and data privacy automation, integration with customer relationship management (CRM) systems.

The expansion of big data and data analytics solutions is anticipated to fuel the growth of the marketing automation market in the future. These technologies have become integral to marketing automation companies as they enable deep insights into customer behavior and preferences, facilitating the delivery of targeted offers and effective lead nurturing. By leveraging big data and data science practices, marketing automation firms can dynamically respond to customer behavior and tailor strategies to individual needs. For example, according to Tech Jury, the big data analytics market is projected to reach $103 billion by 2023, with data creation expected to surpass 180 zettabytes by 2025. Additionally, the Big Data banking analytics market was valued at $29.87 billion in 2019 and is forecasted to grow at a CAGR of 12.97% between 2020 and 2025, reaching $62.10 billion by 2025. These statistics highlight the significant role of big data and data analytics in driving growth within the marketing automation industry.

The rapid expansion of the e-commerce industry is anticipated to drive growth in the marketing automation market in the coming years. The e-commerce industry, which encompasses the buying and selling of goods and services online, benefits significantly from marketing automation. This involves utilizing automated tools and workflows to streamline and optimize marketing processes, including email campaigns, personalized product recommendations, and customer segmentation, all aimed at enhancing customer engagement and boosting sales. For instance, in May 2024, the Census Bureau, a US-based government agency, reported that e-commerce sales in the first quarter of 2024 grew by 8.5% compared to the same period in 2023, accounting for 15.6% of total retail sales, which saw a year-over-year increase of 2.8%. Thus, the expanding e-commerce industry is propelling the growth of the marketing automation market.

Leading companies in the marketing automation market are concentrating on creating advanced marketing automation platforms to enhance user experience, boost campaign effectiveness, and utilize data analytics for improved decision-making. These platforms facilitate integration with online stores such as Shopify, enabling businesses to efficiently manage promotions and monitor revenue. For instance, in October 2023, Zoho Corporation Pvt Ltd, an India-based firm, introduced Zoho Marketing Automation 2.0, a comprehensive marketing automation platform. This new version incorporates robust lead generation tools from existing Zoho applications, facilitating seamless customer experiences across different platforms. Its integration with Zoho Social allows for targeted campaigns on prominent platforms like Facebook and Instagram. By leveraging the capabilities of PageSense, users can track customer acquisition and optimize web pages based on visitor behavior. Additionally, the built-in Drag-and-Drop Landing Page Builder feature enables users to effortlessly create landing pages using a visual editor.

Key players in the marketing automation market are focusing on creating advanced marketing automation applications designed to streamline marketing processes, facilitate personalized customer engagement, and deliver actionable insights through data analysis. Performance tracking refers to the systematic approach of monitoring, measuring, and analyzing the effectiveness and outcomes of specific activities, campaigns, or projects in relation to established goals and objectives. For example, in May 2024, B2B-Squared, a US-based company, launched Flywheel B2B Marketing Automation. This platform automates marketing actions based on customer behaviors, such as adding items to a shopping cart or responding to email promotions, enabling timely and relevant communications. It allows businesses to assess campaign effectiveness and make data-driven decisions to improve marketing ROI. Flywheel B2B also offers actionable insights and predictive analytics, empowering businesses to adjust their strategies in response to current market trends and customer behaviors.

In August 2022, Shopify Inc., a Canada-based e-commerce company, formed a partnership with Klaviyo. This collaboration allows Shopify to enhance its offerings by integrating Klaviyo's expertise in marketing automation, specifically for email marketing and SMS. Klaviyo Inc. is a US-based company that specializes in marketing automation solutions.

Major companies operating in the marketing automation market include Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., SAS Institute Inc., Teradata Corporation, HubSpot Inc., Thryv Holdings Inc., ActiveCampaign Inc., Keap Inc., Act-On Software Inc., SharpSpring, Inc., Infusionsoft Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., eTrigue Corporation, Prospect.io, Sendinblue SAS, Insidesales.com Inc.

North America was the largest region in the marketing automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation market includes revenues earned by entities by providing marketing automation services such as collecting real-time data, audience segmentation, event management, lead generation, and content creation to reduce the amount of manual labor-intensive work required in marketing camping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Automation Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for marketing automation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing automation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component: Software; Services
2) By Deployment: On-Premises; Cloud
3) By Organization Size: Small and Medium-Sized Enterprises; Large Enterprises
4) By Application: Digital Marketing; E-Mail Marketing; Mobile Marketing; Inbound Marketing; Social Media Marketing; Campaign Management; Other Applications
5) By End-Use: BFSI; Retail; Healthcare; Telecom And IT; Discrete Manufacturing; Government And Education; Other End-Users
Subsegments:
1) By Software: Email Marketing Software; Social Media Marketing Software; Lead Management Software; Customer Relationship Management (CRM) Integration; Analytics and Reporting Tools
2) By Services: Consulting Services; Implementation Services; Support and Maintenance Services; Training and Education Services
Companies Mentioned: Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce.com Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r26701

1. Executive Summary

2. Marketing Automation Market Characteristics

3. Marketing Automation Market Trends And Strategies

4. Marketing Automation Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Marketing Automation Growth Analysis And Strategic Analysis Framework

5.1. Global Marketing Automation PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Marketing Automation Market Growth Rate Analysis
5.4. Global Marketing Automation Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Marketing Automation Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Marketing Automation Total Addressable Market (TAM)

6. Marketing Automation Market Segmentation

6.1. Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Software
Services
6.2. Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premise
Cloud
6.3. Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small and Medium-Sized Enterprises
Large Enterprises
6.4. Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Digital Marketing
E-Mail Marketing
Mobile Marketing
Inbound Marketing
Social Media Marketing
Campaign Management
Other Applications
6.5. Global Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
BFSI
Retail
Healthcare
Telecom And IT
Discrete Manufacturing
Government And Education
Other End-Users
6.6. Global Marketing Automation Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Email Marketing Software
Social Media Marketing Software
Lead Management Software
6.7. Global Marketing Automation Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Implementation Services
Support and Maintenance Services
Training and Education Services

7. Marketing Automation Market Regional And Country Analysis

7.1. Global Marketing Automation Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Marketing Automation Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Marketing Automation Market

8.1. Asia-Pacific Marketing Automation Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Marketing Automation Market

9.1. China Marketing Automation Market Overview
9.2. China Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Marketing Automation Market

10.1. India Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Marketing Automation Market

11.1. Japan Marketing Automation Market Overview
11.2. Japan Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Marketing Automation Market

12.1. Australia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Marketing Automation Market

13.1. Indonesia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Marketing Automation Market

14.1. South Korea Marketing Automation Market Overview
14.2. South Korea Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Marketing Automation Market

15.1. Western Europe Marketing Automation Market Overview
15.2. Western Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Marketing Automation Market

16.1. UK Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Marketing Automation Market

17.1. Germany Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Marketing Automation Market

18.1. France Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Marketing Automation Market

19.1. Italy Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Marketing Automation Market

20.1. Spain Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Marketing Automation Market

21.1. Eastern Europe Marketing Automation Market Overview
21.2. Eastern Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Marketing Automation Market

22.1. Russia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Marketing Automation Market

23.1. North America Marketing Automation Market Overview
23.2. North America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Marketing Automation Market

24.1. USA Marketing Automation Market Overview
24.2. USA Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Marketing Automation Market

25.1. Canada Marketing Automation Market Overview
25.2. Canada Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Marketing Automation Market

26.1. South America Marketing Automation Market Overview
26.2. South America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Marketing Automation Market

27.1. Brazil Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Marketing Automation Market

28.1. Middle East Marketing Automation Market Overview
28.2. Middle East Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Marketing Automation Market

29.1. Africa Marketing Automation Market Overview
29.2. Africa Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Marketing Automation Market Competitive Landscape And Company Profiles

30.1. Marketing Automation Market Competitive Landscape
30.2. Marketing Automation Market Company Profiles
- 30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. SAP SE Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Marketing Automation Market Other Major And Innovative Companies

31.1. Adobe Inc.
31.2. SAS Institute Inc.
31.3. Teradata Corporation
31.4. HubSpot Inc.
31.5. Thryv Holdings Inc.
31.6. ActiveCampaign Inc.
31.7. Keap Inc.
31.8. Act-On Software Inc.
31.9. SharpSpring
31.10. Inc.
31.11. Infusionsoft Inc.
31.12. Ontraport Inc.
31.13. Autopilot HQ Inc.
31.14. Greenrope Inc.
31.15. eTrigue Corporation

32. Global Marketing Automation Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Automation Market

34. Recent Developments In The Marketing Automation Market

35. Marketing Automation Market High Potential Countries, Segments and Strategies

35.1 Marketing Automation Market In 2029 - Countries Offering Most New Opportunities
35.2 Marketing Automation Market In 2029 - Segments Offering Most New Opportunities
35.3 Marketing Automation Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer