PUBLISHER: The Business Research Company | PRODUCT CODE: 1675947
PUBLISHER: The Business Research Company | PRODUCT CODE: 1675947
The location-based services refer to software-based services for mobile devices that are to provide information on a location. These services are based on the location of a mobile user as determined by the device's geographical location and use real-time geodata from a smartphone to provide information, entertainment, or security. Location-based services use the device location for the information and are applicable in areas such as directions, local advertisements, and local news.
The different components of location-based services include platforms, hardware, and services. Platforms are used to provide the infrastructure for seamless positioning. Platforms can transmit information using augmented technology and maps. The different location types for location-based services include indoor and outdoor. The location-based services technologies include GPS, assisted GPS, enhanced GPS, enhanced observed time difference, observed time difference, cell id, Wi-Fi, and other technologies, used for applications in location-based advertising, business intelligence & analytics, fleet management, mapping & navigation, proximity marketing, asset tracking, and other applications.
The location-based services market research report is one of a series of new reports from The Business Research Company that provides location-based services market statistics, including location-based services industry global market size, regional shares, competitors with a location-based services market share, detailed location-based services market segments, market trends and opportunities, and any further data you may need to thrive in the location-based services industry. This location-based services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The location-based services market size has grown exponentially in recent years. It will grow from $105.74 billion in 2024 to $131.33 billion in 2025 at a compound annual growth rate (CAGR) of 24.2%. The growth in the historic period can be attributed to increasing smartphone penetration, e-commerce and retail integration, rise in mobile advertising, transportation and navigation applications, emergence of IoT and wearables.
The location-based services market size is expected to see exponential growth in the next few years. It will grow to $356.87 billion in 2029 at a compound annual growth rate (CAGR) of 28.4%. The growth in the forecast period can be attributed to indoor location services demand, smart cities and urban planning, contact tracing and health applications, enhanced location analytics. Major trends in the forecast period include proximity marketing and beacon technology, mobile indoor navigation, rise of location-based gaming, integration with 5G networks, emergency and public safety applications.
A rise in the use of smartphones and GPS-enabled devices is anticipated to drive the growth of location-based services. These services integrate the internet, geospatial technologies, and various information and communication technologies to deliver targeted information to users on their smartphones based on real-time geographic location. For example, in March 2024, Backlinko LLC, a US-based SEO strategy and digital marketing firm, reported that the number of smartphone users increased from 4.25 billion in 2023 to 4.88 billion in 2024. Thus, the surge in smartphone and GPS-enabled device usage is fueling the expansion of the location-based services market.
The growing adoption of IoT devices is expected to further enhance the growth of the location-based services market. Internet of Things (IoT) devices are physical items or devices equipped with sensors, software, and other technologies that allow them to connect to the internet, collect and share data, and perform specific functions. These devices facilitate real-time data collection, improving accuracy in location tracking and enabling more precise and personalized location-based services by quickly and consistently gathering and transmitting location-specific information. For instance, in August 2022, a report from the Health Sector Cybersecurity Coordination Center (HC3), a division of the US Department of Health and Human Services' (HHS) Cybersecurity Program, indicated that around 7 billion devices were connected through the Internet of Things (IoT) in 2022, with projections estimating an additional 20 billion devices leveraging this technology by 2025. Therefore, the increasing adoption of IoT devices is propelling the growth of the location-based services market.
Major companies operating in the location-based services market are developing innovative products such as high precision tracking devices to sustain their position in the market. High precision tracking devices refer to advanced technological tools designed to accurately and reliably determine the location, movement, and sometimes other relevant data of objects or individuals with an exceptionally high degree of accuracy. For instance, in July 2023, Bad Elf LLC, a US-based computer hardware manufacturing company launched Bad Elf Flex Mini, a high-precision Bluetooth GNSS receiver designed for geospatial professionals. It offers a range of accuracy levels to suit different mapping needs, including an extreme mode for subfoot accuracy with RTK support. The device supports multiple satellite constellations for global coverage and uses Bluetooth to connect to smartphones and tablets. It features a long-lasting battery, a rugged design, and a companion app for iOS and Android. This product aims to provide a cost-effective and user-friendly solution for high-precision location data collection in challenging field conditions.
Leading companies in the location-based services market are implementing strategic initiatives to improve comprehensive geospatial solutions tailored to diverse consumer and business needs. A strategic initiative refers to a focused set of actions taken by an organization to accomplish specific goals and drive significant change, aligning with its overall strategy while requiring considerable resources and coordination. For example, in September 2024, Life360 Inc., a US-based location-based services provider, launched the Tile Bluetooth tracker lineup following its acquisition of Tile Inc., a US-based tracking devices firm. This lineup includes Tile Mate, Tile Pro, Tile Slim, and Tile Sticker. The trackers feature a multi-function button that extends Life360's SOS capability to Tile devices.
In April 2024, Iridium Communications Inc., a US-based mobile operator, acquired Satelles Inc. for an undisclosed amount. Following this acquisition, Iridium Communications Inc. has positioned itself as a leader in secure satellite-based time and location services that enhance and protect GPS and other GNSS-reliant systems. Satelles Inc. is a US-based provider of positioning, navigation, and timing (PNT) services.
Major companies operating in the location-based services market include Apple Inc., Google LLC, AT&T Inc., Nippon Telegraph and Telephone Corporation Docomo, International Business Machines Corporation, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Telefonaktiebolaget LM Ericsson, CommScope Holding Company Inc., Transfix Inc., INRIX Inc., CloudMade Inc., Bluedot Innovation Inc., Navenio Inc., AiRISTA Flow, ALCATEL-LUCENT Enterprise SAS, Flybits Inc., HERE Global B.V., InnerSpace Pty Ltd, Localz Inc., Mapsted Corporation, Quuppa Inc., Navigine GmbH, Resonai Inc., Seldon Technologies Ltd.
North America was the largest region in the location-based services market in 2024. Asia-Pacific was the second largest market in location-based services market. The regions covered in the location-based services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the location-based services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The location-based services market includes revenues earned by entities by providing location-based services such as mapping, routing, assistance navigation services, tracking services, and information services by using geospatial and information & communication technologies to provide targeted information to individuals based on their geographic location in real-time. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Location-Based Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on location-based services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for location-based services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The location-based services market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.