PUBLISHER: The Business Research Company | PRODUCT CODE: 1675936
PUBLISHER: The Business Research Company | PRODUCT CODE: 1675936
Educational and learning toys are specifically crafted to enhance learning abilities and contribute to brain development by facilitating children's learning processes. These toys play a pivotal role in fostering social and communication skills, alongside aiding the development of logical reasoning and spatial thinking abilities.
The primary offerings in learning and education toys encompass building sets, games, and puzzles, along with sports and outdoor toys. Building sets play a vital role in fostering problem-solving skills and hand-eye coordination. For preschoolers, these sets serve as a means to exercise their imaginations, allowing them to construct buildings, vehicles, animals, and more from simple construction sets. Learning and education toys are segmented based on age groups, with categories for up to 5 years, 5 to 10 years, and above 10 years. These toys are accessible through various distribution channels, including hypermarkets/supermarkets, specialty stores, departmental stores, and online platforms.
The learning and education toys market research report is one of a series of new reports from The Business Research Company that provides learning and education toys market statistics, including learning and education toys industry global market size, regional shares, competitors with a learning and education toys market share, detailed learning and education toys market segments, market trends and opportunities, and any further data you may need to thrive in the learning and education toys industry. This learning and education toys market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The learning and education toys market size has grown strongly in recent years. It will grow from $57.83 billion in 2024 to $61.94 billion in 2025 at a compound annual growth rate (CAGR) of 7.1%. The growth in the historic period can be attributed to rise of educational philosophy, emphasis on stem education, innovations in construction toys, growth of educational tv and media, demand for language and literacy toys.
The learning and education toys market size is expected to see strong growth in the next few years. It will grow to $82.4 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. The growth in the forecast period can be attributed to educational subscription services, cross-curricular and multifunctional toys, parental involvement and educational value, global expansion and emerging markets, innovation in augmented reality (AR) and virtual reality (VR) toys. Major trends in the forecast period include global shift in education approach, stem and steam education focus, interactive and tech-integrated toys, sustainability and eco-friendly toys, emphasis on early childhood development.
The increasing demand for strategy-based and educational toys among children is fueling the growth of the learning and education toys market. Educational toys are designed as play objects specifically for children, aimed at stimulating learning. These toys serve educational purposes, such as teaching a child about a specific subject or assisting in the development of a particular skill. Strategy-based toys also contribute to skill enhancement in children. For example, in August 2024, according to the financial report by LEGO System A/S, a Denmark-based toy and game company, LEGO Group's revenue in the first half of 2024 rose by 13%, reaching DKK 31.0 billion, up from DKK 27.4 billion in H1 2023, with consumer sales increasing by 14%, outpacing the toy industry. Therefore, the growing demand for strategy-based and educational toys is driving the expansion of the learning and education toys market.
The surge in online shopping is fueling the expansion of the learning and education toys market. Online shopping, the process of buying goods or services through internet platforms, enhances the accessibility of educational toys by providing a broader selection, reviews, and convenience. This, in turn, facilitates a more informed decision-making process, contributing to the increased reach and growth of the learning and education toys market. An illustrative example is the data from August 2023, reported by the UK's Office for National Statistics and the National Statistical Institute. The statistics revealed that a shift to online shopping, driven by heightened promotions and adverse weather conditions, resulted in 27.4% of retail sales occurring online in July 2023, up from 26.0% in June 2023. This represents the highest percentage since February 2022 (28.0%). Consequently, the upswing in online shopping is propelling the expansion of the learning and education toys market.
Smart technology-integrated learning and educational toys are becoming increasingly popular in the learning and education toys market. These smart toys incorporate a degree of artificial intelligence, enabling them to learn, adapt their communication with users, respond to external stimuli, and follow pre-programmed patterns. Such toys allow children to create personalized play experiences and serve as valuable educational tools. Key companies in the learning and education toys market are focusing on developing smart toys to capture market share. For example, in September 2024, Atlas Axillia Company (Private) Limited, a Sri Lankan manufacturing company, introduced a new range of educational toys (EDU Toys) under the brand name Atlas PlayPalz, supporting early childhood development. The launch introduced concepts like genius zones, genius roots, and genius insights, forming an interconnected learning ecosystem that combines physical and digital environments, along with resources for parents and educational demonstrations for teachers.
Leading companies in the learning and educational toys market are focusing on advanced solutions, such as touch-sensitive technology, to enhance interactive learning experiences and engage children more effectively. Touch-sensitive technology involves interfaces or devices that respond to touch input. For instance, in April 2022, LeapFrog Enterprises Inc., a U.S.-based provider of educational toys, launched new infant and preschool learning toys, including My Pal Scout Smarty Paws, My Pal Violet Smarty Paws, Clean Sweep Learning Caddy, and Ironing Time Learning Set. The endearing My Pal Scout Smarty Paws and My Pal Violet Smarty Paws offer unique interactive experiences featuring music, games, and mindfulness activities, while introducing first words, counting, feelings, and emotions.
In January 2022, Everi Holdings Inc., a U.S.-based provider of casino gaming content and products for both land-based and digital platforms, announced its agreement to acquire specific assets, including intellectual property and game development technology, from Atlas Gaming Pty Ltd and Atlas Gaming Technologies Pty Ltd. The financial details of the transaction remain undisclosed. This acquisition is set to enhance Everi's existing game production studios and portfolio of titles, positioning the company for future expansion into new international markets. As part of this asset acquisition, members of the Atlas development and engineering team will become part of Everi. Atlas Gaming, headquartered in Australia, is a developer and provider of proprietary gaming content and products.
Major companies operating in the learning and education toys market include The LEGO Group, Bandai Namco Holdings Inc., Hasbro Inc., VTech Holdings Limited, Atlas Games, Scholastic Corporation, TOMY Company Ltd., Fisher-Price Inc., Crayola LLC, Goliath Games, Melissa & Doug LLC, LeapFrog Enterprises Inc., Clementoni S.p.A., PlayMonster LLC, MindWare Holdings Inc., Ravensburger AG, Hape International Inc., Elenco Electronics Inc., Educational Insights, Fat Brain Holdings LLC, ThinkFun Inc., Geomagworld SA, Learning Without Tears, Alex Brands, Creativity for Kids, The Learning Journey International LLC, K'NEX Brands L.P., Galt Toys, Roylco Inc., Learning Wrap-Ups Inc., Be Amazing! Toys, OWI Inc., 4M Industrial Development Limited National, Geographic Partners LLC, Uncle Milton Industries Inc., Scientific Explorer
Asia-Pacific was the largest region in the learning and education toys market in 2024. The regions covered in the learning and education toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the learning and education toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The learning and education toys market consists of sales of bricks &blocks, pull along toys, teaching clocks, learning system cartridges, diaries & poetry albums, magnetic letters & words. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this learning and education toys market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Learning And Education Toys Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on learning and education toys market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for learning and education toys ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The learning and education toys market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.