IPTV Global Market Report 2025

Description

Internet Protocol Television (IPTV) encompasses network architecture, equipment, middleware, and software facilitating the delivery of real-time standard or high-definition television signals over a Managed Communications Service Provider (CSP) network.

Primary types of IPTV include video and non-video variants. Video IPTV involves delivering media content, videos, or live television over an IP network, utilizing either the public internet, private local area networks, or wide area networks. Various applications of IPTV encompass linear television and nonlinear television, catering to small & medium enterprises, large enterprises, and residential customers asuch as.

The internet protocol television IPTV market research report is one of a series of new reports from The Business Research Company that provides internet protocol television market statistics, including internet protocol television industry global market size, regional shares, competitors with an internet protocol television market share, detailed internet protocol television market segments, market trends and opportunities, and any further data you may need to thrive in the internet protocol television industry. This internet protocol television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The IPTV market size has grown rapidly in recent years. It will grow from $160.44 billion in 2024 to $187.01 billion in 2025 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be attributed to broadband internet penetration, content consumption patterns, improved compression and encoding, global expansion of broadband infrastructure, rise of smart TVs and connected devices.

The IPTV market size is expected to see rapid growth in the next few years. It will grow to $359.7 billion in 2029 at a compound annual growth rate (CAGR) of 17.8%. The growth in the forecast period can be attributed to emergence of 5g networks, integration with Ott platforms, demand for ultra high definition (uhd) content, focus on interactive and immersive content, shift to cloud-based iptv solutions. Major trends in the forecast period include interactive and immersive content, cloud-based iptv solutions, emphasis on content security, integration of voice control and natural language processing, global expansion of iptv services.

The increasing preference for video-on-demand (VoD) services is a significant factor propelling the growth of the internet protocol television (IPTV) market. VoD is one of the innovative features provided by IPTV, allowing consumers to select from a wide array of available videos. This content is transmitted using the real-time Streaming Protocol. In recent years, VoD has gained remarkable popularity, contributing to a rise in smart TV adoption rates. For example, in April 2023, Netflix Inc., a US-based streaming media company, announced that it had 223 million paying subscribers in the fourth quarter of 2022, with that number increasing to 231 million by the first quarter of 2023. Consequently, the growing preference for video-on-demand services is anticipated to drive the growth of the IPTV market.

The growth of the IPTV market is expected to be driven by the increasing number of internet users. Internet users, defined as individuals who have accessed the Internet within the past three months, play a crucial role in the functioning of IPTV, as it relies on IP networks for the packetized transmission of video content. As of July 2023, global internet user count reached 5.19 billion, representing 64.6% of the world's population, according to BroadbandSearch, a US-based provider of information about internet service providers. This surge in the number of internet users is poised to be a significant factor propelling the growth of the IPTV market.

An emerging trend in the IPTV industry is the increasing demand for fiber-to-the-home (FTTH) connections. FTTH is gaining prominence due to the unparalleled bandwidth and transmission capacity offered by optical fiber, making it an ideal choice for IPTV services. The use of FTTH provides a stable access network, ensuring high-speed broadband and enhancing the overall user experience. A notable example is Airtel's introduction of Xstream fiber-to-the-home services in remote areas such as Ladakh and the Andaman and Nicobar Islands in June 2022. Service providers are strategically adopting FTTH to deliver premium content, ultimately aiming to offer an enhanced and seamless user experience.

Major companies in the IPTV market are focusing on product innovation, exemplified by the development of Internet-Protocol-Television (IPTV)/Over-the-Top (OTT) platforms. These platforms feature an integrated video architecture and a redesigned user interface, catering to the needs of customers, as demonstrated by Turk Telekom in September 2022. In collaboration with ZTE, the Turkish-based fixed-line provider launched a cutting-edge IPTV/OTT platform. The collaborative effort involved services such as migrating one million set-top boxes, seamless integration with over ten third-party vendors, and ensuring efficient content delivery. This product innovation strategy is geared towards enhancing profitability and staying competitive in the dynamic IPTV market.

In March 2023, Pavlov Media, a US-based internet service provider, acquired Singularity for an undisclosed amount. This acquisition is part of Pavlov Media's strategy to enhance its IPTV offerings by integrating advanced video technology and improving content delivery. Singularity is a US-based company specializing in IPTV software solutions.

Major companies operating in the IPTV market include Google LLC, Microsoft Corporation, Amazon Web Services (AWS), Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Tata Consultancy Services Limited, Ericsson AB, Cognizant Technology Solutions Corporation, Texas Instruments Incorporated, Infosys Limited, HCL Technologies Limited, Capgemini SE, Keysight Technologies Inc., Happiest Minds Technologies Limited, RapidValue Solutions Limited, Ixia Solutions, Allot Communications Ltd., Infineon Technologies AG, Atos SE

Asia-Pacific was the largest region in the IPTV market in 2024. Middle East is expected to be the fastest-growing region in the global IPTV market share during the forecast period. The regions covered in the iptv market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the iptv market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The internet protocol television market includes revenues earned by entities by providing services such as transmitting and broadcasting television programs through the Internet using the Internet Protocol (IP). IPTV provides the user with innovative features to improve user experience compared to conventional TV broadcasting such as radio, satellite and/or cable TV. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

IPTV Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on iptv market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for iptv ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The iptv market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Video IPTV; Non-Video IPTV
2) By Application: Linear Television; Nonlinear Television
3) By End-User: Small And Medium Enterprise; Large Enterprise; Residential Customers
Subsegments:
1) By Video IPTV: Live TV Streaming; Video On Demand (VoD); Time-Shifted Television; Catch-Up TV
2) By Non-Video IPTV: Audio Streaming; Digital Radio; Interactive Applications; IPTV-Based Information Services
Companies Mentioned: Google LLC; Microsoft Corporation; Amazon Web Services (AWS); Intel Corporation; International Business Machines Corporation (IBM)
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r26638

1. Executive Summary

2. IPTV Market Characteristics

3. IPTV Market Trends And Strategies

4. IPTV Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global IPTV Growth Analysis And Strategic Analysis Framework

5.1. Global IPTV PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global IPTV Market Growth Rate Analysis
5.4. Global IPTV Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global IPTV Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global IPTV Total Addressable Market (TAM)

6. IPTV Market Segmentation

6.1. Global IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Video IPTV
Non-Video IPTV
6.2. Global IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Linear Television
Nonlinear Television
6.3. Global IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprise
Large Enterprise
Residential Customers
6.4. Global IPTV Market, Sub-Segmentation Of Video IPTV, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Live TV Streaming
Video On Demand (VoD)
Time-Shifted Television
Catch-Up TV
6.5. Global IPTV Market, Sub-Segmentation Of Non-Video IPTV, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Audio Streaming
Digital Radio
Interactive Applications
IPTV-Based Information Services

7. IPTV Market Regional And Country Analysis

7.1. Global IPTV Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global IPTV Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific IPTV Market

8.1. Asia-Pacific IPTV Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China IPTV Market

9.1. China IPTV Market Overview
9.2. China IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India IPTV Market

10.1. India IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan IPTV Market

11.1. Japan IPTV Market Overview
11.2. Japan IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia IPTV Market

12.1. Australia IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia IPTV Market

13.1. Indonesia IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea IPTV Market

14.1. South Korea IPTV Market Overview
14.2. South Korea IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe IPTV Market

15.1. Western Europe IPTV Market Overview
15.2. Western Europe IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK IPTV Market

16.1. UK IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany IPTV Market

17.1. Germany IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France IPTV Market

18.1. France IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy IPTV Market

19.1. Italy IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain IPTV Market

20.1. Spain IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe IPTV Market

21.1. Eastern Europe IPTV Market Overview
21.2. Eastern Europe IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia IPTV Market

22.1. Russia IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America IPTV Market

23.1. North America IPTV Market Overview
23.2. North America IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA IPTV Market

24.1. USA IPTV Market Overview
24.2. USA IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada IPTV Market

25.1. Canada IPTV Market Overview
25.2. Canada IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America IPTV Market

26.1. South America IPTV Market Overview
26.2. South America IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil IPTV Market

27.1. Brazil IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East IPTV Market

28.1. Middle East IPTV Market Overview
28.2. Middle East IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa IPTV Market

29.1. Africa IPTV Market Overview
29.2. Africa IPTV Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa IPTV Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa IPTV Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. IPTV Market Competitive Landscape And Company Profiles

30.1. IPTV Market Competitive Landscape
30.2. IPTV Market Company Profiles
- 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Amazon Web Services (AWS) Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Intel Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. International Business Machines Corporation (IBM) Overview, Products and Services, Strategy and Financial Analysis

31. IPTV Market Other Major And Innovative Companies

31.1. Cisco Systems Inc.
31.2. Tata Consultancy Services Limited
31.3. Ericsson AB
31.4. Cognizant Technology Solutions Corporation
31.5. Texas Instruments Incorporated
31.6. Infosys Limited
31.7. HCL Technologies Limited
31.8. Capgemini SE
31.9. Keysight Technologies Inc.
31.10. Happiest Minds Technologies Limited
31.11. RapidValue Solutions Limited
31.12. Ixia Solutions
31.13. Allot Communications Ltd.
31.14. Infineon Technologies AG
31.15. Atos SE

32. Global IPTV Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The IPTV Market

34. Recent Developments In The IPTV Market

35. IPTV Market High Potential Countries, Segments and Strategies

35.1 IPTV Market In 2029 - Countries Offering Most New Opportunities
35.2 IPTV Market In 2029 - Segments Offering Most New Opportunities
35.3 IPTV Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer