PUBLISHER: The Business Research Company | PRODUCT CODE: 1675538
PUBLISHER: The Business Research Company | PRODUCT CODE: 1675538
Hand wash refers to soap or surfactants available in liquid or powder form, used to remove dirt, microorganisms, and unwanted substances from hands. Hand wash is employed in various places such as health clinics, restaurants, hotels, and for domestic use, helping inhibit, destroy, or render harmless active bacteria while cleaning and moisturizing hands.
The primary types of products in hand wash are ordinary and waterless hand washes. Ordinary hand washes are a class of soaps or surfactants available in either liquid or powder form that, when mixed with water, produce foam and remove external contaminants. The sales channels for hand wash include hypermarkets or supermarkets, pharmacies, online channels, and other sales channels. The various end-uses of hand wash include residential, commercial, and industrial applications.
The hand wash market research report is one of a series of new reports from The Business Research Company that provides hand wash market statistics, including hand wash industry global market size, regional shares, competitors with a hand wash market share, detailed hand wash market segments, market trends and opportunities, and any further data you may need to thrive in the hand wash industry. These hand wash market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The hand wash market size has grown strongly in recent years. It will grow from $14.45 billion in 2024 to $15.74 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to increasing awareness of hygiene, rise in health and wellness consciousness, urbanization and changing lifestyles, promotion of hand hygiene by health authorities, economic development and increased disposable income.
The hand wash market size is expected to see rapid growth in the next few years. It will grow to $26.85 billion in 2029 at a compound annual growth rate (CAGR) of 14.3%. The growth in the forecast period can be attributed to continued emphasis on hand hygiene, growing concerns about antimicrobial resistance, preference for natural and eco-friendly formulation, health crisis preparedness and response, customization and personalization trends. Major trends in the forecast period include technological advances in hand hygiene solutions, rise in demand for antibacterial and antimicrobial formulations, growing popularity of natural and organic ingredients, innovation in packaging formats, expansion of specialty and niche segments.
The anticipated growth of the hand wash market is fueled by the rising incidence of infectious diseases. Hygiene consciousness and personal care practices, including frequent hand washing, have become imperative to prevent the spread of infectious diseases. Various communities, commercial establishments, and residential customers are increasingly investing in hygiene products, including hand washes, to protect against contagious diseases. According to the Centers for Disease Control and Prevention, as of November 2, 2022, there was a 4.7% increase in the 7-day average of weekly new COVID-19 cases. This heightened awareness of infectious diseases is expected to drive the demand for hand washes in the forecast period.
The rising awareness of hand hygiene is anticipated to drive the growth of the hand wash market moving forward. Hand hygiene involves the practice of cleaning one's hands to prevent the transmission of germs and infectious diseases. The hand wash market plays a crucial role in promoting hand hygiene awareness by offering accessible products that encourage regular and effective hand cleaning practices. For example, in August 2023, Essity AB, a Sweden-based consumer goods company, reported that in 2023, approximately 70% of respondents prioritized hand hygiene, up from around 50% in 2022. Thus, the growing awareness of hand hygiene is fueling the growth of the hand wash market.
Major companies in the hand wash market are concentrating on creating innovative formulations and sustainable ingredients to improve user experience and satisfy the rising consumer demand for effective hygiene solutions. These innovative ingredients are scientifically developed through extensive research to ensure effectiveness in enhancing skin health and hygiene, prioritizing superior performance in hand care products. For example, in September 2022, Ineos Group Limited, a UK-based chemicals company, introduced a new line of hand wash products crafted from years of scientific expertise, aimed at improving cleanliness while promoting well-being and reducing stress. The campaign 'You Can Handle Anything' highlights the significance of hand hygiene in everyday life. It underscores the vital role hands play in daily activities and seeks to shift the narrative surrounding hand hygiene. The campaign includes a film that creatively illustrates various tasks performed by hands, ranging from routine activities to essential actions like CPR.
Major companies are focusing on the development of technologically advanced products, such as hand hygiene technology, to eliminate human error and deliver effective handwashing. Hand hygiene technology includes automated, touch-free systems and innovative solutions designed to promote convenient and effective handwashing, reduce the spread of germs, and enhance overall hygiene practices. For example, in January 2023, Meritech Systems LLC, a US-based company, launched CleanTech EVO, revolutionizing hand hygiene with automated handwashing in just 12 seconds. This touch-free operation, coupled with a smart display and intuitive sensors, enhances hand hygiene compliance and represents a significant advancement in the hand wash market, combining efficiency, user-friendliness, and sustainability initiatives.
In April 2023, L'Oreal, a France-based cosmetics and personal care company, acquired Aesop for a sum of US$2.525 billion. This acquisition positions the beauty giant to enhance the hand wash market by introducing high-quality, aesthetically pleasing products, expanding its luxury segment, and meeting the rising demand for premium hand wash options. Aesop is an Australia-based luxury cosmetics brand.
Major companies operating in the hand wash market include Johnson & Johnson Inc., Procter & Gamble Company, Unilever plc, Green People Ltd, 3M Company, Henkel AG & Co. KGaA, Medline Industries Inc., Colgate-Palmolive Company, Reckitt Benckiser Group plc, Kao Corporation, S. C. Johnson & Son Inc., Amway Corporation, Lion Corporation, The Formula Corporation, GOJO Industries Inc., The Honest Company Inc., Seventh Generation Inc., Dr. Bronner's Bros. Inc., Method Products PBC, Babyganics LLC, Kutol Products Company, Attitude Living Inc., EO Products LLC, Faith in Nature Ltd, Bluemoon LLC, The Caldrea Company, Puracy, TY Group Holdings Limited, Tropical Products Inc., Unified Cleaning Group, Ecover NV, Alaffia, Avalon Organics Inc., Bentley Natural Products
Asia-Pacific was the largest region in the hand wash market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the hand wash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the hand wash market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The hand wash market consists of sales of products for social handwashing, antiseptic handwashing and surgical handwashing. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Hand Wash Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on hand wash market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for hand wash ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The hand wash market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.