Cards Global Market Report 2025

Description

Cards issued by banks or other financial institutions enable users to withdraw money or make purchases using a line of credit. These cards facilitate various activities, including transactions and entertainment, such as playing card games or making purchases.

The main types of cards include general-purpose and private labels. General-purpose cards serve multiple functions, functioning as debit cards for retail purposes and facilitating online payments. These cards are utilized for various purposes such as general-purpose reloadable cards, government benefit and reimbursement cards, payroll cards, and other applications. End-users of these cards span retail establishments, corporate institutions, government agencies, financial institutions, and others.

The cards research report is one of a series of new reports from The Business Research Company that provides card statistics, including cards industry global market size, regional shares, competitors with card share, detailed card segments, market trends, and opportunities, and any further data you may need to thrive in the cards industry. This card research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cards market size has grown strongly in recent years. It will grow from $324.2 billion in 2024 to $348.59 billion in 2025 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to introduction of magnetic stripe cards, banking system modernization, atm network expansion, introduction of EMV chip cards, loyalty and reward programs.

The cards market size is expected to see strong growth in the next few years. It will grow to $465.83 billion in 2029 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to environmental sustainability initiatives, integration with IoT devices, fintech disruption, evolving loyalty programs, enhanced security measures. Major trends in the forecast period include biometric authentication adoption, rapid contactless payment growth, mobile wallet expansion, rise of digital-only cards, personalized loyalty programs.

The increasing demand for credit cards is expected to drive growth in the card market during the forecast period. This demand for consumer credit products became particularly evident during the economic challenges posed by the COVID-19 outbreak, as pay delays and job losses led individuals to borrow to cover daily expenses. For example, in November 2022, the Federal Reserve Bank of New York reported that credit cards are the most common form of debt in the U.S., with over 500 million open accounts and 191 million Americans holding at least one card. By age 25, approximately 73% of Americans have a credit card, highlighting the complex decisions surrounding consumption, saving, and borrowing. Therefore, the rising demand for credit cards is a key driver of growth in the card market.

A key driver for the cards market is the growing demand for e-commerce. With the continuous rise of electronic commerce, where goods and services are transacted online, payment cards play a crucial role in facilitating online purchases. The United States Census Bureau reported a 7.5% increase in e-commerce estimates for the second quarter of 2023 compared to the same period in 2022. This surge in e-commerce sales, accounting for 15.4% of all sales in Q2 2023, contributes significantly to the growth of the cards market.

Major players in the card market are also diversifying their offerings, as seen in the introduction of new credit card ranges. For instance, TD Bank launched a suite of TD credit cards, providing various options from predictable payments to flexible reward structures. The TD Clear, a subscription-based card with no interest, and TD FlexPay, offering increased payment flexibility, are part of this suite, enhancing TD's commitment to addressing diverse customer needs in the credit card space. This launch represents a departure from traditional credit card models.

In January 2024, Visa Inc., a US-based payment card services corporation, acquired Pismo for an undisclosed amount. This acquisition aims to strengthen Visa's core banking and issuer processing capabilities by leveraging Pismo's cloud-native platform, which supports various card types and emerging payment methods. Pismo is a South America-based platform specializing in cloud-native issuer processing and core banking solutions.

Major companies operating in the cards market include JP Morgan Chase & Co., The Bank of America Corporation, Bank of Baroda Ltd., Citibank NA, Wells Fargo & Company, American Express Company, United Services Automobile Association, Capital One Financial Corporation, Barclays US, Visa Inc., BBVA Compass Bancshares Inc., PayPal Holdings Inc., The PNC Financial Services Group Inc., Mastercard Incorporated, HDFC Bank Ltd., ICICI Bank Limited, Discover Financial Services, SBI Cards and Payment Services Limited, Axis Bank Limited, Ebay Inc., The Western Union Company, Total System Services Inc., Mango Financial Inc., Navy Federal Credit Union, Green Dot Corporation, NetSpend Holdings Inc., UniRush LLC, Pentagon Federal Credit Union, Kaiku Finance LLC

Asia-Pacific was the largest region in the cards market in 2024. Western Europe was the second largest region in the global card market share. The regions covered in the cards market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the cards market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The card market consists of revenues earned by entities that are engaged in storing, processing, and transmitting payment card data. This market covers issuing and acquiring banks, card processing and issuing companies, and others. Revenue generated from the card market includes all processing and service fees levied by banks and financial institutions for processing card-based payments. It excludes interest charged by banks on payment cards. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Cards Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on cards market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Where is the largest and fastest growing market for cards ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The cards market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: General Purpose, Private Label
2) By Usage: General-purpose Re-loadable Card, Government Benefit/Disbursement Card, Payroll Card, Other Usage
3) By End User: Retail Establishments, Corporate Institutions, Government, Financial Institutions, Other End-Users
Subsegments:
1) By General Purpose: Credit Cards; Debit Cards; Prepaid Cards; Travel And Entertainment Cards
2) By Private Label: Store-Branded Credit Cards; Retailer-Specific Debit Cards; Loyalty Program Cards
Companies Mentioned: JP Morgan Chase & Co.; The Bank of America Corporation; Bank of Baroda Ltd.; Citibank NA; Wells Fargo & Company
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r26217

1. Executive Summary

2. Cards Market Characteristics

3. Cards Market Trends And Strategies

4. Cards Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Cards Growth Analysis And Strategic Analysis Framework

5.1. Global Cards PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Cards Market Growth Rate Analysis
5.4. Global Cards Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Cards Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Cards Total Addressable Market (TAM)

6. Cards Market Segmentation

6.1. Global Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
General Purpose
Private Label
6.2. Global Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
General-purpose Re-loadable Card
Government Benefit/Disbursement Card
Payroll Card
Other Usage
6.3. Global Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Retail Establishments
Corporate Institutions
Government
Financial Institutions
Other End-Users
6.4. Global Cards Market, Sub-Segmentation Of General Purpose, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Credit Cards
Debit Cards
Prepaid Cards
Travel And Entertainment Cards
6.5. Global Cards Market, Sub-Segmentation Of Private Label, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Store-Branded Credit Cards
Retailer-Specific Debit Cards
Loyalty Program Cards

7. Cards Market Regional And Country Analysis

7.1. Global Cards Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Cards Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Cards Market

8.1. Asia-Pacific Cards Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Cards Market

9.1. China Cards Market Overview
9.2. China Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Cards Market

10.1. India Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Cards Market

11.1. Japan Cards Market Overview
11.2. Japan Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Cards Market

12.1. Australia Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Cards Market

13.1. Indonesia Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Cards Market

14.1. South Korea Cards Market Overview
14.2. South Korea Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Cards Market

15.1. Western Europe Cards Market Overview
15.2. Western Europe Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Cards Market

16.1. UK Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Cards Market

17.1. Germany Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Cards Market

18.1. France Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Cards Market

19.1. Italy Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Cards Market

20.1. Spain Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Cards Market

21.1. Eastern Europe Cards Market Overview
21.2. Eastern Europe Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Cards Market

22.1. Russia Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Cards Market

23.1. North America Cards Market Overview
23.2. North America Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Cards Market

24.1. USA Cards Market Overview
24.2. USA Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Cards Market

25.1. Canada Cards Market Overview
25.2. Canada Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Cards Market

26.1. South America Cards Market Overview
26.2. South America Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Cards Market

27.1. Brazil Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Cards Market

28.1. Middle East Cards Market Overview
28.2. Middle East Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Cards Market

29.1. Africa Cards Market Overview
29.2. Africa Cards Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Cards Market, Segmentation By Usage, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Cards Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Cards Market Competitive Landscape And Company Profiles

30.1. Cards Market Competitive Landscape
30.2. Cards Market Company Profiles
- 30.2.1. JP Morgan Chase & Co. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. The Bank of America Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Bank of Baroda Ltd. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Citibank NA Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Wells Fargo & Company Overview, Products and Services, Strategy and Financial Analysis

31. Cards Market Other Major And Innovative Companies

31.1. American Express Company
31.2. United Services Automobile Association
31.3. Capital One Financial Corporation
31.4. Barclays US
31.5. Visa Inc.
31.6. BBVA Compass Bancshares Inc.
31.7. PayPal Holdings Inc.
31.8. The PNC Financial Services Group Inc.
31.9. Mastercard Incorporated
31.10. HDFC Bank Ltd.
31.11. ICICI Bank Limited
31.12. Discover Financial Services
31.13. SBI Cards and Payment Services Limited
31.14. Axis Bank Limited
31.15. Ebay Inc.

32. Global Cards Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Cards Market

34. Recent Developments In The Cards Market

35. Cards Market High Potential Countries, Segments and Strategies

35.1 Cards Market In 2029 - Countries Offering Most New Opportunities
35.2 Cards Market In 2029 - Segments Offering Most New Opportunities
35.3 Cards Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer