PUBLISHER: The Business Research Company | PRODUCT CODE: 1674271
PUBLISHER: The Business Research Company | PRODUCT CODE: 1674271
Alcohol e-commerce involves the online sale of alcoholic beverages, including wine, beer, and liquor, through digital sales channels. In this process, customers can purchase alcohol via online platforms, usually by providing proof of age and meeting other legal requirements. Alcohol e-commerce serves as a means for retailers to offer alcohol delivery services, providing consumers with the convenience of ordering alcoholic beverages through the internet and having them delivered to their doorstep while adhering to legal regulations and age restrictions.
The primary alcohol types available in the market for alcohol e-commerce include wines and champagnes, spirits, beers, and various other alcohol variants. Spirits, characterized by the highest Alcohol by Volume (ABV) content, result from the yeast-based fermentation of a liquid brewed to contain fermentable sugars. In terms of pricing, alcohol products are typically categorized into economy, mid-range, and luxury segments. The distribution channels involved in alcohol e-commerce encompass online grocery platforms, online alcohol marketplaces, licensed specialty retailers, and direct-to-consumer wine online services. These channels offer consumers a range of options to purchase alcoholic beverages conveniently through digital platforms.
The alcohol e-commerce market research report is one of a series of new reports from The Business Research Company that provides alcohol e-commerce market statistics, including global market size, regional shares, competitors with a alcohol e-commerce market share, detailed alcohol e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the alcohol e-commerce industry. This alcohol e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The alcohol e-commerce market size has grown rapidly in recent years. It will grow from $64.55 billion in 2024 to $74.4 billion in 2025 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historic period can be attributed to regulatory changes, changing consumer behavior, economic factors, marketing and advertising strategies, distribution network expansion.
The alcohol e-commerce market size is expected to see rapid growth in the next few years. It will grow to $140.69 billion in 2029 at a compound annual growth rate (CAGR) of 17.3%. The growth in the forecast period can be attributed to evolving regulatory landscape, continued shift in consumer behavior, global economic trends, innovative marketing strategies, expansion of distribution channels. Major trends in the forecast period include virtual tasting experiences, subscription and membership models, contactless delivery and pickup options, blockchain for supply chain transparency, social commerce integration.
The anticipated rise in alcohol consumption is poised to significantly drive the growth of the alcohol e-commerce market in the foreseeable future. Alcohol consumption involves the intake of beverages containing ethyl alcohol. In the realm of e-commerce, the sale of alcohol can stimulate impulse purchases, leveraging targeted advertising, promotional offers, and streamlined checkout processes. An illustrative example occurred in April 2023 when the Brewers Association, a US-based trade association, reported that the retail dollar value of the craft beer category in 2022 reached an estimated $28.46 billion. This valuation represented a substantial 24.6% market share and a 6% growth rate over the previous year. Consequently, the upsurge in alcohol consumption serves as a pivotal driver fueling the expansion and development of the alcohol e-commerce market, underlining the significant impact of increased consumer demand on the growth trajectory of this industry segment.
The anticipated growth in consumer purchasing power is expected to significantly propel the expansion of the alcohol e-commerce market in the foreseeable future. Consumer purchasing power denotes the financial capability of individuals or households to acquire goods and services based on their income and available financial resources. The alcohol e-commerce sector benefits from this increased purchasing power, particularly as consumers with higher disposable incomes demonstrate a preference for premium and specialized products. These individuals often opt for the convenience and extensive product range offered by online platforms. For instance, data from the US Bureau of Economic Analysis highlighted an upward trend in consumer spending, rising from $13,818 in January 2022 to $13,916 in July 2022 within the United States. This surge in consumer purchasing power signifies a growing potential for enhanced spending on goods such as alcohol through e-commerce channels. As individuals have more financial resources at their disposal, the alcohol e-commerce market stands to benefit significantly from increased consumer spending capacities, fostering its continued growth and development.
Strategic partnerships and collaborations represent significant trends gaining traction within the alcohol e-commerce market. Major players operating in this sector are actively engaging in partnerships to fortify their positions and enhance their foothold in the industry. An illustrative example took place in September 2022 when Thirstie, a prominent US-based provider specializing in e-commerce solutions for beverage alcohol brands, formed a strategic partnership with William Grant & Sons, a renowned UK-based global distiller and supplier, known for being a leading family-owned entity. This collaboration is aimed at leveraging combined resources to expand William Grant & Sons' global e-commerce strategy. Moreover, it is expected to provide consumers with enhanced digital access to the diverse portfolio offered by William Grant & Sons. Such strategic partnerships serve as pivotal tools for companies in the alcohol e-commerce market, allowing them to pool their strengths and resources to capitalize on market opportunities, broaden their reach, and cater more effectively to consumer preferences.
Prominent companies within the alcohol e-commerce market are placing a significant emphasis on developing technological innovations, particularly e-commerce sites, to attain a competitive advantage in the industry. An e-commerce site serves as an online platform, also known as an online store or web shop, where products or services can be bought and sold via the internet. A notable instance of this technological advancement occurred in November 2023 when DrinksOne, a UK-based distribution agency, introduced its E-Commerce Platform. This innovative platform facilitates access for both consumers and trade accounts, eliminating conventional intermediaries and potentially reducing costs. Such a development holds the potential to broaden the market scope, enabling a diverse array of new and exciting beverages to reach a more extensive audience. This move towards innovative e-commerce solutions has the capacity to democratize the drinks market by fostering greater accessibility and inclusivity for a wider range of products within the alcohol e-commerce landscape.
In November 2023, LQR House, a US-based marketing agency renowned for its focus on the spirits and beverage sector, successfully acquired www.cwspirits.com for an undisclosed sum. This strategic acquisition empowers LQR House to broaden its portfolio, strategically placing a diverse array of brands to cater to a dedicated audience. The primary objective behind this move is to enhance sales on the platform and leverage the established position of www.cwspirits.com. The website, based in the US, is well-established in the realm of wine and spirits e-commerce.
Major companies operating in the alcohol e-commerce market include Costco Wholesale Corporation, Anheuser-Busch InBev SA/NV, Heineken N.V., Uber Technologies Inc., Diageo plc, Asahi Group Holdings Ltd., Kirin Holdings Company Limited, Pernod Ricard SA, The Molson Coors Beverage Company, Carlsberg Breweries A/S, Constellation Brands Inc., Vinosity Inc., Total Wine and More, Drizly, BevMo Inc., Naked Wines plc, Wine.com LLC, Vintage Wine Estates, WineAccess Inc., ReserveBar Express Corp., Flaviar, E-vino Comercio de Vinhos S.A, Master of Malt Ltd., Cask & Barrel Ltd., Craft Beer Club LLC, Bright Cellars, Vivino Inc., Underground Enterprises Inc., Speymalt Ltd., First Bottle
North America was the largest region in the alcohol e-commerce market in 2024. The regions covered in the alcohol e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the alcohol e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The alcohol e-commerce market consists of sales of alcohol e-commerce types that contain ethyl, denatured, isopropyl and rubbing. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Alcohol E-Commerce Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on alcohol e-commerce market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for alcohol e-commerce ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The alcohol e-commerce market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.