Live Streaming Global Market Report 2025

Description

Live streaming enables the transmission of video content over the internet in real-time, without the need for prior recording and storage. It is widely employed for various purposes, including TV broadcasts, video game streams, and social media videos.

The main components of live streaming comprise the platform and service. A live streaming platform is characterized as an on-demand online source that provides entertainment through TV shows, movies, and other streaming media. The different live streaming models include Business-to-Business (B2B) and Business-to-Consumer (B2C), catering to end-users in sectors such as media and entertainment, education, esports, events, government, retail, among others.

The live streaming market research report is one of a series of new reports from The Business Research Company that provides live streaming market statistics, including live streaming industry global market size, regional shares, competitors with a live streaming market share, detailed live streaming market segments, market trends and opportunities, and any further data you may need to thrive in the live streaming industry. This live streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The live streaming market size has grown rapidly in recent years. It will grow from $1.76 billion in 2024 to $2.11 billion in 2025 at a compound annual growth rate (CAGR) of 19.7%. The growth in the historic period can be attributed to strong economic growth in emerging markets, an increase in new video streaming subscriptions, the surging popularity of e-sports and video games, and increased demand for computing devices such as PCs and laptops.

The live streaming market size is expected to see exponential growth in the next few years. It will grow to $4.89 billion in 2029 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to an increase in mobile video viewing, increasing Internet penetration, and a growing young or millennial population. Major trends in the forecast period include a focus on product launches, mergers and acquisitions, the launch of cloud-based live streaming services, technology advancements, subscription-based streaming services, and increasing investments.

The anticipated growth of the live-streaming market is driven by the increasing internet penetration in both rural and urban areas. The expanding internet accessibility allows consumers worldwide to engage in live streaming. As of October 2022, global internet users reached 5.07 billion, representing 63.5% of the world's population, according to DataReportal. Additionally, there has been a continuous increase in internet users, with over 170 million new users added in the past 12 months. In India, there are currently 692 million active internet users, with 351 million from rural areas and 341 million from urban areas, as reported by Livemint in July 2022. The projections estimate that India will have 900 million internet users by 2025. This surge in internet penetration is expected to drive the growth of the live-streaming market.

The growth of the live-streaming market is further supported by the increase in mobile video viewing, primarily fueled by the growth in internet penetration and smartphone usage. According to Yansmedia, there were 205 million smartphone video viewers in the USA in 2022, with mobile video consumption doubling every year. The Social Shepherd reported that 90% of consumers use their mobile devices to watch video content. This trend in increased mobile video viewing is poised to contribute to the expansion of the live-streaming market.

The live-streaming market is witnessing the popularity of cloud-based services aimed at enhancing bandwidth and overall streaming experiences. For instance, in September 2022, Haivision, a Canadian provider of real-time video streaming and networking solutions, launched Haivision Connect - a cloud platform tailored for churches. This live-streaming solution enables churches to easily connect and engage with audiences from various locations.

Major players in the live-streaming market are actively developing new product solutions to reinforce their market positions. In January 2023, IBM Watson Media, an American virtual events platform company, introduced the IBM Video Streaming application. This enterprise-ready broadcasting tool is available for download on the Play Store and App Store, enabling users to broadcast multiple live-streamed videos.

In July 2022, Synamedia Ltd., a UK-based video software provider, acquired Quortex for an undisclosed amount. This acquisition is intended to enhance Synamedia's ability to deliver cloud-based video solutions and optimize content delivery. Quortex is a France-based company that offers a SaaS platform enabling users to manage their live streams effectively.

Major companies operating in the live streaming market include Huya Inc, ViacomCBS Inc, Afreecatv Corp, Twitch Interactive Inc, Scienjoy Holdings Corporation, Alphabet Inc, Meta Platforms Inc, Vimeo Inc, Microsoft Corporation, Dacast, Douyin, Kuaishou, Yizhibo, Bolo Live, Uplive, Hakuna Live, Movistar+, Tf1, Rakuten Tv, Maxdome, Britbox, Dazn, Spiideo, Kinopoisk, Rutube, Amediateka, Okko, Romania Tv, Antena3, Film Web, Amazon, Boxcast, Empire Video Productions Llc, Facebook Inc, Flux Broadcast, Google LLC, IBM Corporation, Instagram Inc, Periscope, Pluto Inc, Calypso, Story Max, Zetenta, Creatives Rd, Globant, Axented, Ripenapps Technologies, Elevate Marketing Agency, Fasmedia.Ae, Zapio Technology, Marketing Window, Gravity Production, Takkah Production, Dice, Rightclick, Livestreaming Kenya, Showmax, Flash Forward Productions, Protel Studios, Streamlab Za

Asia-Pacific was the largest region in the live-streaming market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the live streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the live-streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The live streaming market includes revenues earned by entities through in-person, hybrid and virtual live streaming. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Live Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on live streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
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Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
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Where is the largest and fastest growing market for live streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The live streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Component: Platform, Services
2) By Model: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End User: Media And Entertainment, Education, E-Sports, Government, Retail, Other End-Users
Subsegments:
1) By Platform: Streaming Software Platforms; Cloud-Based Streaming Platforms; On-Premises Streaming Platforms
2) By Services: Content Delivery Network (CDN) Services; Video Encoding And Transcoding Services; Live Streaming Support Services; Monetization and Analytics Services
Companies Mentioned: Huya Inc; ViacomCBS Inc; Afreecatv Corp; Twitch Interactive Inc; Scienjoy Holdings Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r25753

1. Executive Summary

2. Live Streaming Market Characteristics

3. Live Streaming Market Trends And Strategies

4. Live Streaming Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market

5. Global Live Streaming Growth Analysis And Strategic Analysis Framework

5.1. Global Live Streaming PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Live Streaming Market Growth Rate Analysis
5.4. Global Live Streaming Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Live Streaming Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Live Streaming Total Addressable Market (TAM)

6. Live Streaming Market Segmentation

6.1. Global Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Platform
Service
6.2. Global Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Business-to-Business (B2B)
Business-to-Consumer (B2C)
6.3. Global Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Media And Entertainment
Education
E-Sports
Government
Retail
Other End-Users
6.4. Global Live Streaming Market, Sub-Segmentation Of Platform, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Streaming Software Platforms
Cloud-Based Streaming Platforms
On-Premises Streaming Platforms
6.5. Global Live Streaming Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Content Delivery Network (CDN) Services
Video Encoding And Transcoding Services
Live Streaming Support Services
Monetization and Analytics Services

7. Live Streaming Market Regional And Country Analysis

7.1. Global Live Streaming Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Live Streaming Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Live Streaming Market

8.1. Asia-Pacific Live Streaming Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Live Streaming Market

9.1. China Live Streaming Market Overview
9.2. China Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Live Streaming Market

10.1. India Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Live Streaming Market

11.1. Japan Live Streaming Market Overview
11.2. Japan Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Live Streaming Market

12.1. Australia Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Live Streaming Market

13.1. Indonesia Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Live Streaming Market

14.1. South Korea Live Streaming Market Overview
14.2. South Korea Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Live Streaming Market

15.1. Western Europe Live Streaming Market Overview
15.2. Western Europe Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Live Streaming Market

16.1. UK Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Live Streaming Market

17.1. Germany Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Live Streaming Market

18.1. France Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Live Streaming Market

19.1. Italy Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Live Streaming Market

20.1. Spain Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Live Streaming Market

21.1. Eastern Europe Live Streaming Market Overview
21.2. Eastern Europe Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Live Streaming Market

22.1. Russia Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Live Streaming Market

23.1. North America Live Streaming Market Overview
23.2. North America Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Live Streaming Market

24.1. USA Live Streaming Market Overview
24.2. USA Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Live Streaming Market

25.1. Canada Live Streaming Market Overview
25.2. Canada Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Live Streaming Market

26.1. South America Live Streaming Market Overview
26.2. South America Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Live Streaming Market

27.1. Brazil Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Live Streaming Market

28.1. Middle East Live Streaming Market Overview
28.2. Middle East Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Live Streaming Market

29.1. Africa Live Streaming Market Overview
29.2. Africa Live Streaming Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Live Streaming Market, Segmentation By Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Live Streaming Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Live Streaming Market Competitive Landscape And Company Profiles

30.1. Live Streaming Market Competitive Landscape
30.2. Live Streaming Market Company Profiles
- 30.2.1. Huya Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. ViacomCBS Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Afreecatv Corp Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Twitch Interactive Inc Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Scienjoy Holdings Corporation Overview, Products and Services, Strategy and Financial Analysis

31. Live Streaming Market Other Major And Innovative Companies

31.1. Alphabet Inc
31.2. Meta Platforms Inc
31.3. Vimeo Inc
31.4. Microsoft Corporation
31.5. Dacast
31.6. Douyin
31.7. Kuaishou
31.8. Yizhibo
31.9. Bolo Live
31.10. Uplive
31.11. Hakuna Live
31.12. Movistar+
31.13. Tf1
31.14. Rakuten Tv
31.15. Maxdome

32. Global Live Streaming Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Live Streaming Market

34. Recent Developments In The Live Streaming Market

35. Live Streaming Market High Potential Countries, Segments and Strategies

35.1 Live Streaming Market In 2029 - Countries Offering Most New Opportunities
35.2 Live Streaming Market In 2029 - Segments Offering Most New Opportunities
35.3 Live Streaming Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer