PUBLISHER: The Business Research Company | PRODUCT CODE: 1672297
PUBLISHER: The Business Research Company | PRODUCT CODE: 1672297
Automotive films are specialized coatings that are applied to various surfaces of vehicles, including windows, body panels, and interiors. They fulfill multiple functions, such as providing UV protection, reducing heat, protecting paint, and enhancing aesthetics.
The primary types of automotive films include window film, paint protection film, and wrap film. Window film not only aids in energy conservation but also safeguards indoor furnishings by filtering harmful UV rays. It is a thin laminate applied inside or outside glass surfaces, available in various materials such as dyed, metalized, and ceramic. These films are utilized in different vehicle types, including passenger and commercial vehicles, serving both interior and exterior applications.
The automotive films market research report is one of a series of new reports from The Business Research Company that provides automotive film market statistics, including global market size, regional shares, competitors with automotive film market share, detailed automotive film market segments, market trends, and opportunities, and any further data you may need to thrive in the automotive film industry. This automotive film market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The automotive film market size has grown strongly in recent years. It will grow from $5.88 billion in 2024 to $6.23 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to an increase in demand for passenger vehicles, rising atmospheric temperature, strong economic growth in emerging markets, growth in automobile production, and rising demand for commercial vehicles.
The automotive film market size is expected to see strong growth in the next few years. It will grow to $8.17 billion in 2029 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to an increase in demand for passenger vehicles, rising atmospheric temperature, strong economic growth in emerging markets, growth in automobile production, and rising demand for commercial vehicles. Major trends in the forecast period include focus on the development of TPU paint protection films (PPFs), a focus on the growing popularity of high-thickness paint protection films (PPFs) to strengthen product portfolio and to cater to the growing consumer demand, focus on providing cost-effective and sustainable paint films, focus on developing new and advanced products such as graphene-enhanced nano-ceramic window films to strengthen market position, focus on mergers and acquiring other competitors from the market, and focus on developing radar-transparent bright films for automobiles.
The growing demand for passenger vehicles in developing economies is anticipated to drive the growth of the automotive film market in the future. A passenger vehicle is characterized as one that is designed, built, or modified for the transport of people. Automotive films are utilized in passenger vehicles to shield both the driver and passengers from direct sunlight and heat, thereby lowering the internal temperature of the car. For example, in January 2024, the Verband der Automobilindustrie e.V., a Germany-based automotive association, reported a notable increase in sales in the Mexican light vehicle market (including passenger cars and light-duty vehicles) for 2023. Approximately 1.4 million new units of passenger cars and light-duty vehicles were registered, indicating a 25% increase compared to 2022. Hence, the rising demand for passenger vehicles in developing economies is boosting the automotive film market.
The automotive film market is expected to experience growth driven by the increasing demand for paint protection films (PPFs) within the automotive sector. PPFs are extensively used to shield vehicles from road debris, scratches, gravel, and other particulate matter. With rising automobile production, the demand for PPFs in the automotive sector is anticipated to witness significant growth. According to a March 2023 report by Kelly Blue Book, vehicles equipped with PPFs maintained a 5% higher resale value in 2022 compared to those without such protection. This is attributed to the ability of PPFs to preserve the vehicle's appearance and condition, enhancing its appeal to potential buyers and consequently increasing its resale value. The escalating demand for PPFs from the automotive sector is poised to drive the automotive film market in the foreseeable future.
Major companies in the automotive film market are concentrating on creating advanced paint film solutions, such as protective and decorative films, to improve vehicle aesthetics and durability. These specialized coatings enhance the appearance and longevity of vehicles. Protective films defend against scratches and UV damage, while decorative films offer customization options for branding and aesthetic appeal. For example, in May 2023, PPG, a US-based provider of paints, coatings, and specialty materials, introduced paint film solutions tailored for automotive and industrial customers, aimed at enhancing vehicle aesthetics and durability. These solutions include paint protection films that safeguard surfaces from scratches and environmental harm, along with decorative films that provide unique branding and customization opportunities. By leveraging advanced technology, PPG seeks to deliver products that not only protect but also enhance the overall look of vehicles and industrial equipment, ensuring they adhere to the stringent standards of the automotive industry.
A notable trend gaining prominence in the automotive film market is the rapid development of TPU Paint Protection Films (PPFs). Recognized for their outstanding durability, clarity, and self-healing properties, TPU PPFs offer unparalleled protection against road debris, UV rays, and minor scratches, preserving the pristine appearance of a vehicle's paint finish. This trend underscores the increasing demand for advanced protection solutions that seamlessly integrate aesthetics and functionality, catering to the preferences of both car enthusiasts and manufacturers. Covestro, a German-based materials manufacturer, exemplifies this trend with the launch of its Desmopan UP TPU series in May 2023. The UP in the series name signifies 'ultimate protection,' emphasizing the material's durability, adaptability, and aesthetic qualities. Designed for use in paint protection films (PPFs), the Desmopan UP TPU series safeguards automotive surface coatings from harsh environmental conditions, offering an effective solution that also finds applications in protecting wind blades and smart device screens.
In February 2023, Eastman, a US-based materials company, acquired Dalian Ai-Red Technology Ltd. for an undisclosed sum. The purpose of Eastman's acquisition is to increase its ability to satisfy the rising demand for paint protection and window film products in the automotive and architectural sectors, thereby boosting growth in its Performance Films segment and reinforcing its operations in the Asia Pacific region. Dalian Ai-Red Technology is a China-based manufacturer that specializes in advanced films, particularly paint protection films and window films.
Major companies operating in the automotive film market include 3M Company, Compagnie de Saint-Gobain S.A., Avery Dennison Corporation, Toray Industries, Inc, Eastman Chemical Company, Lintec Corporation, Arlon Graphics LLC, Ergis S.A., Hexis S.A., Madico Inc, Garware Polyester Ltd, Sekisui Chemical Co., Ltd, Solar Gard, KDX Window Film, Nexfil, Solar Window Film, The Window Film Company, Opalux, Solar Screen GmbH, Armolan, Bekaert Specialty Films, Global Window Films, Skyfol, XPEL Czech Republic, LLumar, huper optik, Rayno Window Film, Convenience Group Inc, Window Film, Protex, Insulfilm, Bryan Window Films, Polar Jet Vehicle Polarization, Hanita Coatings, Mist of Miami, Al Shafaf Window Tinting & Car Accessories llc, Totalgard Window Films
North America was the largest region in the automotive film market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive film market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the automotive film market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The automotive films market consists of sales of crystalline, color-stable, obsidian, and fx premium. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Automotive Film Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on automotive film market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for automotive film ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The automotive film market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.