PUBLISHER: The Business Research Company | PRODUCT CODE: 1669560
PUBLISHER: The Business Research Company | PRODUCT CODE: 1669560
Digital printing packaging involves directly printing on packaging materials using digital technology, enabling customizable and high-quality designs. This approach enhances brand visibility, improves the aesthetics of packaging, and offers personalized marketing opportunities.
The primary categories of packaging in digital printing include corrugated, folding cartons, flexible packaging, labels, and others. Corrugated, known for its strength and lightweight nature, is particularly important for individuals handling numerous items. In corrugated packaging, digital printing is employed to print and create boxes of various sizes for packaging designer goods, offering opportunities for personalized packaging. Various types of printing inks, such as solvent-based, UV-based, aqueous, and others, are utilized in conjunction with different printing technologies such as thermal transfer printing, inkjet printing, electrophotography, electrostatic printing, and others. This diverse range of technologies caters to various formats such as full-color printing, variable data printing, large format printing, and others. These solutions find applications across different end-user industries, including food and beverages, pharmaceuticals, electronics, personal care and cosmetics, among others.
The digital printing packaging market research report is one of a series of new reports from The Business Research Company that provides digital printing packaging market statistics, including the digital printing packaging industry's global market size, regional shares, competitors with a digital printing packaging market share, detailed digital printing packaging market segments, digital printing packaging market trends and opportunities, and any further data you may need to thrive in the digital printing packaging industry. This digital printing packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The digital printing packaging market size has grown strongly in recent years. It will grow from $26.61 billion in 2024 to $29.13 billion in 2025 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to customization and personalization trends, short-run printing requirements, rise of e-commerce and d2c brands, brand differentiation and visual appeal, quick time-to-market
The digital printing packaging market size is expected to see rapid growth in the next few years. It will grow to $43.84 billion in 2029 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to expanding sustainable packaging practices, increased adoption in the food and beverage industry, rising demand for variable data printing, global shift towards circular economy. Major trends in the forecast period include advancements in ink and printing technologies, smart packaging with track-and-trace features, digital labels for product authentication, application of 3d printing in packaging, expansion of digital printing in flexible packaging.
The rising demand for cosmetics and personal care products is expected to drive the growth of the digital printing packaging market in the future. Cosmetics and personal care refer to items applied to the body to cleanse, enhance, or alter appearance. Digital printing enables manufacturers in this sector to effectively market their brands and products, offering more attractive design options that can quickly reach a targeted audience compared to traditional printing methods. For instance, a report from the National Library of Medicine in December 2023 revealed that 51% of female participants became aware of skincare products through social media. Moreover, 91.3% of these women indicated that their confidence in information about cosmetic and skincare products was significantly influenced by visual presentation. Thus, the increasing demand for cosmetics and personal care is propelling the growth of the digital printing packaging market.
The expansion of the food service industry is expected to contribute to the growth of the digital printing packaging market. The food service industry, encompassing establishments involved in preparing, serving, and delivering food and beverages, leverages digital printing packaging to enhance branding, offer personalized packaging solutions, and ensure cost-effective, flexible, and high-quality printing for various products. For instance, in August 2023, USA Today reported that the U.S. restaurant industry achieved $898 billion in sales in 2022, marking a $166.5 billion increase from 2021. Therefore, the growth of the food service industry serves as a catalyst for the digital printing packaging market.
Technological advancements have become a prominent trend in the digital printing packaging market, with major companies in the sector actively pursuing innovative technologies to solidify their market position. An example of this is Comexi Group, a Spain-based machinery solutions provider for the flexible packaging market, which introduced Digiflex in October 2022. Digiflex is a digital printing technology machine specifically designed for flexible packaging and label converters. It enables the printing of variable data on products for marking applications, offering fast printing speeds, high-quality outcomes, and efficient production. The machine boasts features such as a shorter setup time, a maximum speed of 220 m/min, reduced material waste, and a shorter lead time. Each printed code can be potentially unique, containing traceable material information and allowing for personalized items based on user needs.
Major companies in the digital printing and packaging market are engaging in strategic partnerships to enhance their capabilities in digital printing machines. Strategic partnerships involve companies leveraging each other's strengths and resources for mutual benefits. In April 2023, Sealed Air Corporation (SEE), a US-based packaging company, joined forces with Koenig & Bauer AG, a Germany-based manufacturing company, aiming to advance packaging design capabilities through state-of-the-art digital printing technology, equipment, and services. The collaboration aims to deliver digitally printed materials at an accelerated pace, enabling brand owners to connect with consumers through digitally enhanced packaging.
In June 2022, Agfa-Gevaert Group, a Germany-based information technology company, acquired Inca Digital Printers, a UK-based company specializing in digital printing for packaging. This strategic move by Agfa positions the company to achieve aggressive growth targets and reinforces its presence in the sign, display, and industrial printing markets.
Major companies operating in the digital printing packaging market include Canon Inc., Hewlett-Packard Development Company L.P., Fujifilm Holdings Corporation, Amcor Limited, DuPont de Nemours Inc., DS Smith plc., Dover Corporation, Huhtamaki Oyj, CCL Industries Inc., Barry-Wehmiller Companies Inc., Flint Group, Heidelberger Druckmaschinen AG, Mondi plc., Agfa-Gevaert N.V., Constantia Flexibles Group GmbH, Bobst Group SA, Electronics For Imaging Inc., Konica Minolta Inc., Koenig & Bauer AG, Eastman Kodak Company, Coveris Holdings S.A., Komori Corporation, INX International Ink Co., Mimaki Engineering Co. Ltd., Esko-Graphics BVBA, Mutoh Holdings Co. Ltd., Durst Group, Edwards Label, Landa Corporation, EC Labels Ltd
Asia-Pacific was the largest region in the digital printing packaging market in 2024, and is expected to be the fastest-growing region in the forecast period. The regions covered in the digital printing packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the digital printing packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The digital printing packaging market consists of revenues earned by entities by providing services such as optimization of the supply chain, customized packaging, printing flexibility, replacement of labels, small and medium runs, and printing for displays. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital printing packaging market also includes sales of digital printers, ink-jet printers, screen printers, embossing machines, flexographic printing machines, offset printers, laser printers, wireless printers, 3D printers, thermographic printers, electrostatic printing machines, pad printers, and rotogravure printing machines. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Digital Printing Packaging Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital printing packaging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for digital printing packaging ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital printing packaging market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.