PUBLISHER: The Business Research Company | PRODUCT CODE: 1666521
PUBLISHER: The Business Research Company | PRODUCT CODE: 1666521
Content marketing is a strategic approach employed to allure, involve, and retain an audience by generating and disseminating pertinent articles, videos, podcasts, and various other media formats.
In the realm of content marketing software, diverse forms of content play pivotal roles, including social media, blogs, videos, infographics, and other content types. Social media encompasses platforms and applications centered on communication, interaction, content sharing, and collaboration. The integral elements encompass software and services for tasks such as content creation, analytics, curation, distribution, and campaign management. These applications find application across sectors such as automotive, healthcare, agriculture, manufacturing, power and energy, and other diverse end uses.
The content marketing software market research report is one of a series of new reports from The Business Research Company that provides content marketing software market statistics, including content marketing software industry global market size, regional shares, competitors with content marketing software market share, detailed content marketing software market segments, market trends and opportunities, and any further data you may need to thrive in the content marketing software industry. This content marketing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The content marketing software market size has grown rapidly in recent years. It will grow from$9.26 billion in 2024 to $11.05 billion in 2025 at a compound annual growth rate (CAGR) of 19.3%. The growth in the historic period can be attributed to digital marketing evolution, demand for targeted content, social media influence, SEO and search engine algorithms, brand storytelling emphasis
The content marketing software market size is expected to see rapid growth in the next few years. It will grow to $22.41 billion in 2029 at a compound annual growth rate (CAGR) of 19.3%. The growth in the forecast period can be attributed to content personalization trends, rise of video content, data analytics integration, influencer marketing strategies, global market expansion. Major trends in the forecast period include shift towards user-generated content platforms, expansion of video content marketing solutions, personalization and targeted content delivery, integration with e-commerce platforms, adoption of content distribution automation.
The rise in digitalization is anticipated to accelerate the growth of the content marketing software market in the future. Digitalization involves transitioning from traditional business models to digital ones by utilizing the latest digital technologies. This shift promotes content marketing platforms that enable marketers to generate leads, enhance brand awareness, and boost revenue through their content. For example, in September 2024, reports from the Department of Culture, Media and Sport (DCMS), a UK government department, indicated that the Gross Value Added (GVA) from the digital sector grew by 4.4% in 2022, aligning with the overall growth rate of the UK economy, which also increased by 4.4%. Thus, the rise in digitalization is a key driver of the content marketing software market.
The ongoing expansion of the e-commerce industry is expected to drive the growth of the content marketing software market in the coming years. E-commerce, encompassing online buying and selling of goods and services, leverages content marketing software to bolster online presence and foster customer loyalty by delivering relevant and personalized content across various digital channels. As of November 2023, the International Trade Administration reported that the United Kingdom possessed the world's third-largest e-commerce market after China. Furthermore, U.S. consumer e-commerce accounted for 36.3% of the UK's total retail market as of January 2021, with projected e-commerce revenue reaching $285.60 billion by 2025. Hence, the expanding e-commerce industry serves as a driving force behind the growth of the content marketing software market.
A prominent trend gaining traction in the content marketing software landscape is the integration of technological advancements, with major companies in the market increasingly leveraging artificial intelligence (AI) to secure a competitive advantage. Illustratively, in February 2023, Scalenut, an India-based AI-powered organic marketing platform, unveiled an AI model and a comprehensive content platform dedicated to SEO content creation. This platform is designed to support content creators throughout the entire content production process, offering functionalities such as identifying keyword clusters, generating content briefs, and optimizing content for enhanced search rankings. Additionally, it incorporates AI-guided writing tools, AI-generated content, and a content optimizer tool to elevate search engine rankings.
Major companies within the content marketing software market are directing their efforts towards introducing innovative product lines. An example of this is the Walmart Creator platform, launched by Walmart Inc., a US-based retail giant, in October 2022. Walmart Creator facilitates collaboration among influencers and content creators, enabling them to showcase Walmart-related content within a community-driven marketing framework. The platform provides personalized product links, an analytics dashboard, and influencer bundles, empowering creators to earn commissions on referral sales. This initiative by Walmart Creator aims to democratize the tools essential for content monetization, bridging the gap between inspiration and purchase.
In July 2022, FMG Suite, a US-based marketing and advertising company, completed the acquisition of Vestorly for an undisclosed amount. This strategic move enhances FMG Suite's AI capabilities and expands the functionality available to Vestorly's clients. Vestorly, a US-based content management engine, applies artificial intelligence to curate personalized content for advisors, enhancing their ability to engage with clients effectively.
Major companies operating in the content marketing software market include HubSpot Inc., SEMrush Holdings Inc., Contently Inc., NewsCred Inc., Percolate Industries Inc., CoSchedule LLC, Skyword Inc., Kapost Inc., ScribbleLive Inc., Uberflip Inc., Outbrain Inc., PathFactory Inc., Curata Inc., Wedia SA, Sprinklr Inc., Marketo Inc., Oracle Corporation, Salesforce Inc., Adobe Inc., Hootsuite Inc., Optimizely Inc., Monday.com Ltd., ClearVoice Inc., DivvyHQ (DivvyHQ LLC), SocialBee.io SRL, Acrolinx GmbH, Rock Content, BuzzSumo Ltd., Canva Pty Ltd.
North America was the largest region in the content marketing software market in 2024. The regions covered in the content marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the content marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The content marketing software market includes revenues earned by entities by providing solutions that help marketers generate more leads, money, and exposure from their content. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Content Marketing Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on content marketing software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for content marketing software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The content marketing software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.