PUBLISHER: The Business Research Company | PRODUCT CODE: 1661999
PUBLISHER: The Business Research Company | PRODUCT CODE: 1661999
The proactive services aim to predict and address customer needs actively. These services involve reaching out to customers, either by preemptively addressing potential issues or by empowering customers to resolve their own concerns through self-service options.
Proactive services encompass various categories, such as design and consulting, managed services, and technical support. Design and consulting services involve crafting proactive solutions through customer consultation and feedback mechanisms aimed at enhancing these proactive services. The technologies utilized in proactive services include big data analytics, artificial intelligence, and machine learning. These services cater to organizations of different sizes, spanning from large enterprises to small and medium-sized businesses. The applications of proactive services span across cloud management, customer experience management, data center management, end-point management, and network management.
The proactive services market research report is one of a series of new reports from The Business Research Company that provides proactive services market statistics, including proactive services industry global market size, regional shares, competitors with a proactive services market share, detailed proactive services market segments, market trends and opportunities, and any further data you may need to thrive in the proactive services industry. This proactive services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The proactive services market size has grown exponentially in recent years. It will grow from $6.29 billion in 2024 to $7.55 billion in 2025 at a compound annual growth rate (CAGR) of 20.1%. The growth in the historic period can be attributed to increasing complexity of its environments, growing cybersecurity threats, data explosion and management challenges, increased reliance on business intelligence, focus on regulatory compliance.
The proactive services market size is expected to see exponential growth in the next few years. It will grow to $16.42 billion in 2029 at a compound annual growth rate (CAGR) of 21.4%. The growth in the forecast period can be attributed to enterprise digitization initiatives, demand for proactive network management, focus on proactive data governance, advancements in proactive monitoring tools, growing emphasis on predictive maintenance, continuous monitoring of user behavior. Major trends in the forecast period include ai-powered automation, IoT-enabled proactive monitoring, remote monitoring and management, cloud-based proactive solutions, cross-platform proactivity, collaboration and unified communications monitoring, proactive data management and backup.
The growing adoption of artificial intelligence (AI) and the internet of things (IoT) is playing a significant role in the expansion of the proactive services market. AI and IoT gather data from various sources within a network to analyze and identify patterns in the collected data, which can be utilized to predict recurring issues or those that may arise under similar conditions, aiding in the execution of proactive services. According to a September 2023 report by SmartTek Solutions, a US-based software development company, the global AI market was valued at approximately $120 billion in 2022, up from $87 billion in 2021. If current growth trends persist, the AI market is projected to surpass $1.5 trillion by 2030, with an expected annual growth rate of 37.3% from 2023 to 2030. Thus, the increasing adoption of AI and IoT is driving the proactive services market.
The rise in cloud adoption is anticipated to further fuel the growth of the proactive services market. In the context of computing and technology, the term "cloud" refers to a network of remote servers hosted on the internet for the storage, management, and processing of data, rather than relying on a local computer or server. Proactive services are essential in the realm of cloud adoption as they utilize advanced technologies to improve operational efficiency and user experiences. As businesses increasingly transition their operations to the cloud, proactive services ensure a seamless migration and optimal performance. Through continuous monitoring, predictive analytics, and preemptive issue resolution, these services can foresee and address potential challenges before they affect cloud-based systems. For example, in January 2023, Google, a US-based multinational technology company, published an article stating that 26% of individuals reported using multiple public clouds in 2022, an increase from 21% in 2021. Additionally, the use of hybrid clouds rose from 25% to 42.5% in 2022. Therefore, the growth in cloud adoption is driving the proactive services market.
The rise of collaborations and strategic partnerships is a prominent trend in the proactive services market. Leading companies in this sector are focusing on forming strategic alliances with other organizations and stakeholders to broaden their operations and enhance the value proposition of improving customer and support experiences. For example, in February 2022, CSS Corp, a US-based IT services company, entered into a strategic partnership with SupportLogic, a US company that provides support experience (SX) platforms, enabling businesses to proactively understand and respond to customer feedback. This partnership aims to help organizations enhance their customer support experience by preventing escalations, improving backlog management, and lowering barriers to customer adoption. The two companies plan to jointly execute various go-to-market programs in cloud-based support environments utilizing AI and NLP. Additionally, in June 2020, Microsoft, a US-based technology corporation, collaborated with Menlo Security, a US cybersecurity firm, to obtain advanced vulnerability information through the Microsoft Active Protections Program (MAPP). This program offers security software providers early access to vulnerability information, allowing them to protect their customers more swiftly.
Key players in the proactive services market are introducing innovative services and products, such as the Servitization Engine, to maintain their competitive edge. The Servitization Engine refers to a business strategy that shifts a company's offerings from a traditional product-centric focus to service-centric solutions. For instance, in June 2022, Tata Consultancy Services Limited, an India-based IT services and consulting firm, launched the TCS Servitization Engine, which is based on Oracle Cloud and assists customers in developing subscription-first business models while providing outcome-based solutions with intelligent service capabilities. This engine is built on TCS Crystallus for Oracle Cloud, a preconfigured model office framework that leverages emerging technologies powered by TCS Research & Innovation and includes predictive and prescriptive analytics insights, along with digitally interpretable knowledge for performance improvement. The TCS Servitization Engine enables companies to enhance and add value to their core product offerings, complemented by robust customer-facing solutions.
In September 2023, Netskope Inc., a US-based cybersecurity and software firm, acquired Kadiska for an undisclosed amount. This acquisition aims to support organizations in controlling and optimizing their experience and security while enhancing Netskope's AI and ML-driven proactive experience remediation. Kadiska, based in France, specializes in user experience monitoring and guided performance optimization for networks.
Major companies operating in the proactive services market are Microsoft Corporation, Symantec Corporation, Juniper Network Inc., Avaya Inc., DXC Technology, Hewlett Packard Enterprise Company, Huawei Technologies Co. Ltd., International Business Machines Corporation, Cisco Systems Inc., LivePerson Inc., NICE Systems Ltd., Genesys Telecommunications Laboratories Inc., Amazon.com Inc., NortonLifeLock Inc., Hootsuite, AT&T Inc., Ericsson India Limited, Fortinet Inc., Sutherland Global Services, Accenture PLC, Wipro Limited, Infosys Limited, Capgemini SE, Cognizant Technology Solutions Corporation, Tata Consultancy Services Limited, HCL Technologies Limited, Tech Mahindra Limited, Mindtree Limited, Virtusa Corporation, Larsen & Toubro Infotech
North America was the largest region in the proactive services market share in 2024. The regions covered in the proactive services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the proactive services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The proactive services market includes revenues earned by entities by offering solutions and services designed for the customers that address problems which may not be known to the customer beforehand. Establishments that provide anticipatory customer need and expectation services are included in this market. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Proactive Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on proactive services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for proactive services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The proactive services market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.