PUBLISHER: The Business Research Company | PRODUCT CODE: 1659205
PUBLISHER: The Business Research Company | PRODUCT CODE: 1659205
A lawn mower is a machine, either hand-operated or powered, featuring one or more rotating blades or a reel. Its primary function is to trim grass surfaces on lawns to an even height.
The main categories of lawn mowers encompass riding lawn mowers, walk-behind lawn mowers, and robotic or autonomous models. Riding lawn mowers come equipped with seats, steering wheels, and controls, allowing operators to sit while blades rotate within the cutting deck. These mowers are suitable for mowing small to medium-sized gardens and sports grounds ranging from 2 to 3 acres. They vary in size-small, medium, and large-and propulsion types such as electric and internal combustion engine (ICE) models. These are distributed through online and retail channels, catering to both residential and commercial use.
The lawn mower market research report is one of a series of new reports from The Business Research Company that provides lawn mower market statistics, including lawn mower industry global market size, regional shares, competitors with a lawn mower market share, detailed lawn mower market segments, market trends and opportunities, and any further data you may need to thrive in the lawn mower industry. This lawn mower market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The lawn mower market size has grown strongly in recent years. It will grow from $27.49 billion in 2024 to $29.56 billion in 2025 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to suburbanization and housing developments, growing homeownership rates, rise in disposable income, environmental concerns, government initiatives for green spaces, landscaping services industry growth, marketing and branding strategies, rural and agricultural use.
The lawn mower market size is expected to see strong growth in the next few years. It will grow to $40 billion in 2029 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to rise in urbanization, focus on sustainable lawn maintenance, e-commerce growth, consumer shift towards electric models, landscaping as a service, climate change awareness, regulations on gasoline-powered equipment, smart home integration. Major trends in the forecast period include robotic lawn mowers, battery-powered mowers, smart lawn care technology, green roofs and sustainable landscaping, compact and lightweight models, customization options, lithium-ion battery technology, online sales and e-commerce platform.
The growing consumer interest in gardening activities is anticipated to drive the expansion of the lawn mower market in the future. Gardening involves the practice of cultivating and growing plants in a designated area, as part of horticulture, which encompasses flowers, herbs, and vegetables. Lawn mowers are commonly utilized in gardening for cutting, trimming, and mowing grass patches to ensure that lawns and gardens are well-groomed and maintained at the appropriate height. As interest in gardening activities increases, so too will the demand for lawn mowers. For instance, in June 2023, GOV.UK, the official website of the UK government, reported a rise in tree planting rates in England, with woodland creation expanding by 40% to 3,128 hectares in 2022/23 compared to the previous year. Therefore, the increasing consumer interest in gardening activities is expected to boost the growth of the lawn mower market in the coming years.
The growth of the golf course industry is expected to drive the expansion of the lawn mower market in the future. This industry involves the management, operation, and maintenance of golf courses, providing facilities for golfers to engage in the sport. Lawn mowers are essential for maintaining golf courses, significantly impacting their overall quality and appearance. Different areas of the course, such as greens, fairways, and roughs, require various specialized mowers for effective maintenance. For instance, in May 2023, the PGA Tour, a US-based organizer of professional golf tours in the United States and North America, reported that approximately one in seven Americans played golf in 2022, contributing to a direct economic impact of $101.7 billion. The overall participation base in golf within the U.S. reached 41.1 million, and in 2021, it was noted that more rounds of golf were played in the U.S. than in any other year in history. Thus, the expanding golf course industry is fueling the growth of the lawn mower market.
Technological advancements emerge as a prominent trend shaping the lawn mower market. Leading companies in this sector prioritize research and development to introduce innovative products, including mowers equipped with navigation solutions for outdoor mowing. The aim is to gain a competitive advantage in the market. For instance, in 2022, The Toro Company unveiled an autonomous mower embedded with GeoLink Solutions technology, enabling obstacle detection and navigation using a mapped route. This mower efficiently operates in low-visibility conditions, follows precise paths, and optimizes grass cutting by reducing overlap, enhancing lawn care.
Key players in the lawn mower market are focused on unveiling the next generation of robotic lawn mower technology to maximize their market share. These advancements encompass the latest designs and functionalities, integrating cutting-edge features like GPS and real-time tracking for improved efficiency and user convenience. For example, Mammotion Technology introduced LUBA, its first perimeter wire-free robot lawn mower in 2022. Equipped with an intuitive all-wheel drive system and a smart obstacle avoidance system, LUBA offers multi-zone management, auto recharging, and real-time anti-theft monitoring. Its robust tires and in-wheel motors enable it to navigate various terrains, including a 75% slope. The Smart Obstacle Avoidance system detects small objects and steers clear of them, while GPS tracking allows real-time monitoring and instant alerts via the Mammotion app for potential theft.
In January 2022, The Toro Company, a prominent US-based provider of lawn mowers, completed the acquisition of Intimidator Group for $400 million. This strategic move is geared towards enhancing The Toro Company's offerings in the zero-turn mower segment within agricultural machinery. The aim is to capitalize on technology, design, and manufacturing efficiencies, thereby bolstering its competitive edge in the market. Intimidator Group, also based in the US, specializes in manufacturing lawn mowers.
Major companies operating in the lawn mower market are Honda Motor Company Limited, Ariens Company Inc., Briggs & Stratton Corporation, Deere & Company, Husqvarna AB, MTD Products Incorporated, Robert Bosch GmbH, Robomow North America Inc., The Toro Company, Andreas Stihl AG & Co. KG, Stiga SpA, Kubota Corporation, Textron Specialized Vehicles Inc., Craftsman Tools Inc., The Yamabiko Corporation, Greenworks Tools Inc., American Lawn Mower Company, Zucchetti Centro Sistemi SpA, Stanley Black & Decker Inc., Fiskars Oyj, Falcon Garden Tools Ltd., Bad Boy Mowers Inc., Lastec Industries Inc., AL-KO Gardentech GmbH, Cub Cadet Corporation, Emak SpA, WORX Tools, Kubota Corporation, Scythe Robotics Inc.
North America was the largest region in the lawn mower market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lawn mower market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the lawn mower market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The lawn mower market consists of sales of rotary push-behind mowers, pull mowers, zero-turn mowers, lawn tractors, garden tractors, hover mowers, and reel or cylinder mowers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Lawn Mower Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on lawn mower market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for lawn mower ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The lawn mower market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.