PUBLISHER: The Business Research Company | PRODUCT CODE: 1658914
PUBLISHER: The Business Research Company | PRODUCT CODE: 1658914
Customer Identity and Access Management (CIAM) pertains to the identification and authorization of customer identities within organizations. CIAM systems enable secure recording and storage of customer identity and profile data, facilitating the controlled access of customers to applications and services.
The key components of Consumer IAM include solutions and services. Solutions are designed to ensure that the right individuals have access to the appropriate IT resources at the correct times and for the right purposes. These solutions encompass identity governance, identity verification and authentication, access management and authorization, and behavior analytics. Services associated with CIAM include integration and deployment, support and maintenance, and consulting. Organizations adopting CIAM solutions range from large enterprises to small and medium-sized enterprises (SMEs). Various industry verticals, including banking, financial services, and insurance (BFSI), hospitality, healthcare, retail and e-commerce, the public sector, automotive, education, IT, transportation, and logistics, leverage CIAM systems for effective customer identity management and access control.
The consumer IAM market research report is one of a series of new reports from The Business Research Company that provides consumer IAM market statistics, including consumer IAM industry global market size, regional shares, competitors with a consumer IAM market share, detailed consumer IAM market segments, market trends and opportunities, and any further data you may need to thrive in the consumer IAM industry. This consumer IAM market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The consumer IAM market size has grown rapidly in recent years. It will grow from $12.42 billion in 2024 to $14.39 billion in 2025 at a compound annual growth rate (CAGR) of 15.8%. The growth in the historic period can be attributed to rise of digital transformation, increasing cybersecurity threats, proliferation of online services, regulatory compliance requirements, consumer demand for personalization, mobile and social media adoption, increasing awareness of identity theft.
The consumer IAM market size is expected to see rapid growth in the next few years. It will grow to $27.99 billion in 2029 at a compound annual growth rate (CAGR) of 18.1%. The growth in the forecast period can be attributed to emergence of customer data platforms (CDPs), adoption of advanced authentication methods, increasing emphasis on customer loyalty, expansion of subscription services, globalization of online business. Major trends in the forecast period include user-centric authentication methods, integration with customer experience platforms, cloud-based CIAM services, compliance with regulatory standards, AI and machine learning in CIAM, enhanced user registration and onboarding.
The increasing incidence of security breaches and cyber-attacks is anticipated to drive the growth of the consumer IAM market in the future. A cyberattack refers to an attempt to unlawfully access a computer system or network with the intent to cause damage. Attackers frequently target consumer identities for malicious purposes, heightening the need to secure these systems. Customer Identity and Access Management (CIAM) offers data privacy protection and safeguards against fraud and abuse, including identity theft, security breaches, and cyber-attacks. For example, in February 2023, the Australian Cyber Security Centre, a cybersecurity agency in Australia, reported that cyber crime incidents reached 76,000 in 2022, a 13% increase from the previous year. Thus, the rise in security breaches and cyberattacks is propelling the growth of the consumer IAM market.
The rising adoption of cloud-based services is projected to drive the growth of the consumer IAM market in the coming years. Cloud-based services encompass computer services provided over the internet (the cloud), including storage, networking, software, analytics, servers, and more. Consumer Identity and Access Management (CIAM) plays various essential roles and offers numerous benefits, such as ensuring secure and seamless interactions between customers and cloud applications. For example, in 2023, Techopedia, a Canada-based online media company focusing on technology and IT education, estimated that global spending on public cloud services would reach $597.3 billion, reflecting a 21.7% increase from the $491 billion spent in 2022. This growth indicates the increasing dependence of businesses on cloud services for diverse operations. Additionally, a report highlighted that more than 60% of corporate data was stored in the cloud in 2022, a significant rise from 30% in 2015. The Infrastructure as a Service (IaaS) sector is expected to experience the highest growth in spending, projected at 30.9% in 2023, followed by Platform as a Service (PaaS) with a 24.1% increase.
A key trend in the consumer IAM market is the integration of advanced technologies to enhance security measures. Leading companies in the market are focused on developing innovative technologies to reinforce their positions. In October 2023, International Business Machines Corporation (IBM) launched an updated version of its managed detection and response service, leveraging AI-powered capabilities. The Threat Detection and Response Services (TDR) provide continuous surveillance, assessment, and automatic remediation of security signals across hybrid cloud environments. The service employs multiple layers of AI and context-dependent threat analysis to automate response mechanisms and rapidly address critical threats.
Strategic partnerships are becoming a prevalent approach among major players in the consumer IAM market to establish comprehensive digital corporate identity frameworks. This collaborative strategy involves leveraging mutual strengths and resources for mutual benefits. An exemplary partnership was announced in February 2022, where AI & Robotics Ventures Company Limited (ARV) in Thailand partnered with International Business Machines Corporation (IBM) to develop a blockchain-based National Digital Corporate Identity (NCID) framework. This innovative technology streamlines corporate onboarding, specifically Know Your Customer (KYC) processes, reducing the time from over four weeks to less than a week. The strategic collaboration facilitates faster and more efficient identity validation for corporate authorized signatories.
In August 2023, Thoma Bravo, LP, a US-based private equity firm, acquired ForgeRock for $2.3 billion. Through this acquisition, Thoma Bravo intends to integrate ForgeRock into its current portfolio company, Ping Identity. This strategic decision aims to strengthen their capabilities in the rapidly expanding Identity and Access Management (IAM) market, which is vital for businesses undergoing digital transformation. ForgeRock is a US-based company specializing in consumer identity management software.
Major companies operating in the consumer IAM market are International Business Machines Corp, Microsoft Corporation, Salesforce Inc., SAP AG, Broadcom Inc., Okta Inc., Akamai Technologies Inc., Ping Identity Corporation, ForgeRock Inc., LoginRadius Inc., Acuant Inc., GlobalSign.In Pte Ltd., Trusona Inc., Mitek Systems Inc., CA Technologies, WidasConcepts India Private Limited, Omada Health Inc., OneWelcome a Thales company, Ubisecure Solutions Inc., SecureAuth Corporation, WSO2 Inc., Amazon Web Services Inc., Simeio Solutions LLC, OneLogin Inc., Janrain Inc., Authlete Inc., Experian PLC, LoginID Inc., FusionAuth Inc., Veridium Inc., Avatier Corporation, TrueLayer Ltd., Zoho Corporation Pvt. Ltd., Aware Inc.
North America was the largest region in the consumer IAM market in 2024. The regions covered in the consumer iam market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the consumer iam market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The consumer IAM market includes revenues earned by entities OT security services, privileged access management, customer identity data. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Consumer IAM Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on consumer iam market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for consumer iam ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The consumer iam market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.