Shavers Global Market Report 2025

A shaver is a personal grooming tool designed to achieve a well-balanced shave, combining closeness with gentleness. It operates by ensuring that the blades come in contact with the skin, facilitating the cutting of stubble, even in the nooks and crannies of the face. Shavers are known for their durability, longevity, and their ability to provide a high-quality shaving experience.

The main types of shavers are electric shavers and non-electric shavers. Electric shavers are equipped with gears, wheels, and bearings that lift and cut whiskers directly from the skin. These shavers are suitable for use by both men and women, and they are available through various sales channels, including hypermarkets, supermarkets, specialty stores, multi-brand retailers, online platforms, and other sales outlets.

The shavers market research report is one of a series of new reports from The Business Research Company that provides shavers market statistics, including shavers industry global market size, regional shares, competitors with a shavers market share, detailed shavers market segments, market trends and opportunities, and any further data you may need to thrive in the shavers industry. This shavers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The shavers market size has grown strongly in recent years. It will grow from $28.35 billion in 2024 to $30.23 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to grooming and personal hygiene, growth in men's grooming products, razor blade and electric shaver demand, fashion and grooming trends, aging population.

The shavers market size is expected to see strong growth in the next few years. It will grow to $39.28 billion in 2029 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to sustainable and eco-friendly shaver materials, women's grooming and inclusivity, ai-powered smart shavers, body hair grooming trends, personalized and customizable shaver settings, global expansion of grooming products. Major trends in the forecast period include ai-powered skin analysis for shaver settings, shaver subscription and delivery services, 3D-printed and recyclable shaver materials, shavers with uv sterilization and disinfection, waterproof and shower-safe shavers, sustainable packaging and refilling options.

The growth of the shaver's market has been significantly influenced by the increasing preference for grooming products. Grooming products encompass a range of items such as hair styling, beard grooming, and related shaving products. Individuals are investing in grooming products not only to enhance their physical appearance but also to boost confidence and gain a competitive edge in both personal and professional growth. For instance, in November 2022, Gillette, a U.S.-based brand specializing in shaving systems and cartridges, as well as Oral B toothbrushes, reported an 8.2% increase in quarterly income from operations, reaching 6.2 billion rupees. Therefore, the growing preference for grooming products is anticipated to contribute significantly to the shavers market's growth.

The growth of e-commerce is projected to drive the expansion of the shavers market in the coming years. E-commerce (electronic commerce) encompasses the buying and selling of goods and services, as well as the transfer of money or data through an electronic network, primarily the Internet. This platform provides a convenient way to purchase shavers, offering a wide variety of options, competitive pricing, and easy doorstep delivery, thereby enhancing the overall shopping experience. For example, in November 2023, the International Trade Administration, a U.S.-based government agency, reported that e-commerce revenues in the UK are expected to achieve an annual average growth rate of 12.6% by 2025. As of January 2021, consumer e-commerce represented 36.3% of the UK's total retail sector, with e-commerce revenue anticipated to reach $285.60 billion by 2025. Consequently, the rise in e-commerce is fueling the growth of the shavers market.

Major companies in the shavers market are concentrating on creating innovative products, such as waterproof designs, to cater to various grooming preferences. Waterproof design involves the engineering and manufacturing processes that ensure a product is resistant to water penetration or damage when exposed to moisture or submerged in water. For example, in July 2024, MANSCAPED, a U.S.-based personal care product manufacturer, introduced The Dome Shaver Pro, specifically designed for men who favor a clean-shaven appearance. This new electric shaver features a five-blade design and advanced FlexAdjust Technology, which adapts to the contours of the scalp for a precise head shave. Its powerful 9,500 RPM motor guarantees a smooth and swift shave, while SkinSafe Technology reduces the risk of nicks and cuts. The shaver is waterproof for both wet and dry use and includes a magnetic detachable blade pad and a long-lasting rechargeable battery. Additionally, it comes with a protective cap, travel lock, and a sleek hardshell case, making it ideal for grooming on the go.

Major companies operating in the shavers market are directing their focus on shaving units with more blades to gain a competitive advantage. Shavers equipped with multiple blades generally offer a closer and smoother shave by efficiently cutting hair, reducing the need for multiple passes. In May 2023, Panasonic Holdings Corporation, a Japanese electronics company, introduced its first 6-blade shaver, the Arc6. Engineered to remove thick stubble efficiently, the Arc6 can trim four times as many challenging, long, and flat-lying hairs in a single stroke compared to the Panasonic Arc5 5-blade razors. The Arc6 features two finishing blades, two lifting blades, and two innovative thick stubble blades with a hypoallergenic stainless steel coating, delivering a premium shaving experience.

In October 2023, Blackland Razors, a U.S.-based premium razor company, acquired Above the Tie for an undisclosed amount. This acquisition is intended to broaden Blackland's product portfolio and enhance its position in the luxury shaving market. By integrating Above the Tie's expertise in creating high-quality razors with its own innovative designs, Blackland aims to strengthen its offerings. Above the Tie is a U.S.-based company that specializes in manufacturing high-quality stainless steel safety razors and shaving accessories.

Major companies operating in the shavers market include Koninklijke Philips N.V., The Procter & Gamble Company, Panasonic Corporation, Wahl Clipper Corporation, Conair Corporation, Super-Max Limited, Societe Bic S.A., Havells India Limited, Spectrum Brands Holdings Inc., Edgewell Personal Care LLC, Remington Products Company L.P., Helen of Troy Limited, Harry's Inc., The Eltron Corporation, Ningbo Kaili Electrical Appliance Co. Ltd., Philips Norelco, Braun GmbH, MANGROOMER, Andis Company, Maxam Company, Vivitar Corporation, Optimus Corporation, Emjoi Corporation, Epilady Inc., GEORGE CHARALAMBIDIS LYMBERPA S.A., Ladygroomer, Perfect Life Ideas, PriTech International Inc.

Asia-Pacific. was the largest region in the shavers market in 2024. The regions covered in the shavers market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the shavers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The shaver market consists of sales of foil, rotary and single blade shaver. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Shavers Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on shavers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for shavers ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The shavers market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Product: Electric Shavers; Non-electric Shavers
• 2) By Demographics: Men; Women
• 3) By Sales Channel: Hypermarkets or Supermarkets; Specialty Stores; Multi-brand Stores; Online Retailers; Other Sales Channels
• Subsegments:
• 1) By Electric Shavers: Foil Shavers; Rotary Shavers; Wet/Dry Shavers; Trimmers and Groomers
• 2) By Non-electric Shavers: Manual Razors; Cartridge Razors; Shaving Kits
• Companies Mentioned: Koninklijke Philips N.V.; The Procter & Gamble Company; Panasonic Corporation; Wahl Clipper Corporation; Conair Corporation
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.