Self-Service BI Global Market Report 2025

Self-Service BI enables non-technical users to independently analyze and visualize data without needing assistance from IT or BI specialists. It simplifies access to data and improves decision-making throughout organizations by allowing users to create customized reports and dashboards that meet their specific requirements.

The main components of self-service BI include solutions and services. Self-service BI solutions involve a combination of strategy and technology to gather, analyze, and interpret data from internal and external sources. Software within self-service BI solutions assists business teams in analyzing and visualizing data to derive meaningful insights, and these solutions are available both on-premises and in the cloud. Applications of self-service BI include sales and marketing, customer engagement and analysis, fraud and security management, risk and compliance management, predictive asset maintenance, operations management, and supply chain management and procurement. Various industry verticals, such as banking, financial services, and insurance (BFSI), retail and e-commerce, telecom and information technology (IT), government and defense, healthcare, manufacturing, media and entertainment, transportation and logistics, and energy and utilities, utilize self-service BI.

The self-service BI market research report is one of a series of new reports from The Business Research Company that provides self-service BI market statistics, including self-service BI industry global market size, regional shares, competitors with a self-service BI market share, detailed self-service BI market segments, market trends and opportunities, and any further data you may need to thrive in the self-service BI industry. This self-service BI market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The self-service bi market size has grown rapidly in recent years. It will grow from $11 billion in 2024 to $12.52 billion in 2025 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to growth in data-driven decision making, increased complexity of business data, demand for faster and agile business intelligence, emphasis on user empowerment in data analysis, rise of business users as data consumers.

The self-service bi market size is expected to see rapid growth in the next few years. It will grow to $24.87 billion in 2029 at a compound annual growth rate (CAGR) of 18.7%. The growth in the forecast period can be attributed to increasing integration of artificial intelligence and machine learning in self-service bi, adoption of augmented analytics for enhanced insights, increased focus on data governance and security in self-service bi, expansion of self-service bi in cloud environments, growth in natural language processing for querying and reporting. Major trends in the forecast period include self-service bi for real-time data analytics, mobile and collaborative features in self-service bi platforms, integration with data preparation and data wrangling tools, customization and personalization in self-service bi dashboards, use of self-service bi in embedded analytics for applications.

The growing adoption of cloud computing services among businesses is anticipated to enhance the self-service BI market. Companies worldwide are increasingly incorporating cloud-based operations into their processes to improve the scalability of internet-based database capabilities while reducing costs and risks. Self-service BI solutions leverage data insights to inform decisions that help organizations achieve their goals. A significant amount of business intelligence data is stored in the cloud to safeguard information and provide on-demand shared data and processing resources to internet-connected computers. This rising reliance on the cloud creates more business opportunities that can be addressed through self-service BI, thereby driving the market's growth. For instance, in January 2023, Google Cloud, a US-based cloud computing service provider, reported that in 2022, 76% of individuals indicated they were using the public cloud, which includes multiple cloud services, up from 56% in 2021. Consequently, the adoption of cloud computing is expected to fuel the growth of the self-service BI market.

The rise in the number of small and medium-sized enterprises (SMEs) is projected to drive the growth of the self-service business intelligence (BI) market. SMEs, falling within a specific size range in terms of revenue, employees, or other criteria, generate a substantial volume of data through their operations. As the number of SMEs increases, so does the data they produce. Self-service BI tools play a crucial role in helping SMEs analyze this data, derive insights, and make informed, data-driven decisions. In 2022, the Small Business Administration (SBA) reported that small businesses in the U. S. created 8. 7 million new jobs in March 2021, with a total of 9. 1 million new jobs generated by small enterprises in the previous year. This growth in SMEs has supported the expansion of the self-service business intelligence (BI) market.

Technological advancements stand out as a prominent trend gaining momentum in the self-service market. Advanced BI solutions have become increasingly valuable, enabling businesses to refine data and gauge customer needs and satisfaction through analytics and insights. Major companies in the self-service market are incorporating new technologies like AI and machine learning into BI solutions to enhance their market positions. This integration, coupled with automated technologies, equips companies with improved problem-solving capabilities. For instance, in June 2023, GEODIS, a U. S. -based third-party logistics (3PL) company, introduced Analytics Interactive, a new technology tool developed in partnership with Yellowfin BI. This tool offers customized dashboards and reports, allowing GEODIS and its customers to track various aspects of the supply chain, making it more efficient and responsive to customer needs.

Leading companies in the self-service business intelligence (BI) market are enhancing their operations and expanding their offerings by incorporating technological advancements like artificial intelligence to gain a competitive advantage through increased efficiencies. Artificial Intelligence (AI) involves creating machines capable of executing tasks that require human-like cognitive functions, such as learning, reasoning, and decision-making. For example, in September 2024, Zoho, an Indian cloud-based software developer, introduced a new version of Zoho Analytics. This update includes over 100 enhancements, featuring advanced AI and machine learning capabilities that enable predictive analysis, automated report generation, and a custom machine learning model-building studio. Moreover, it offers seamless integration with OpenAI and third-party BI platforms, enhancing extensibility and improving data management. This launch aims to democratize access to business intelligence tools, making them more user-friendly and adaptable for a broader range of businesses.

In July 2023, ThoughtSpot, a software company based in the US, acquired Mode Analytics for $0.2 billion. The purpose of ThoughtSpot's acquisition is to solidify its position as a leader in the business intelligence sector by merging their analytics capabilities to develop a collaborative, AI-driven platform that improves self-service analytics for both data teams and business users. Mode Analytics is a US-based software company known for offering a modern business intelligence (BI) platform.

Major companies operating in the self-service bi market include Microsoft Corporation, The International Business Machines Corporation., Oracle Corporation., SAP SE, SAS Institute Inc., Alteryx Inc., Birst Inc., BOARD International S. A., Domo Inc., GoodData Corporation, InetSoft Technology Corp., Information Builders Inc., Logi Analytics Inc., Looker Data Sciences Inc., MicroStrategy Incorporated, Panorama Software Ltd., Pentaho Corporation., Phocas Software, Qlik Technologies Inc., Sisense Inc., Tableau Software LLC., Targit A/S, Tibco Software Inc., Yellowfin International Pty Ltd., Zoho Corporation Pvt. Ltd., 1010data Inc., Workday Inc., Arcadia Data Inc., Datameer Inc., Hitachi Vantara LLC., Sweetspot Intelligence Inc.

North America was the largest region in the self-service BI market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the self-service bi market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the self-service bi market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The self-service business intelligence (BI) market includes revenues earned by providing managed services, professional services, alterations, maintenance, and repairs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Self-Service BI Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on self-service bi market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for self-service bi ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The self-service bi market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Component: Solutions; Services
• 2) By Deployment: On-Premise; Cloud
• 3) By Application: Sales And Marketing; Customer Engagement And Analysis; Fraud And Security Management; Risk And Compliance Management; Predictive Asset Maintenance; Operations Management; Supply Chain Management And Procurement; Other Applications
• Subsegments:
• 1) By Solutions: Data Visualization Tools; Dashboard Creation Tools; Data Preparation Tools; Reporting And Analysis Tools; Data Integration Tools
• 2) By Services: Consulting Services; Implementation Services; Training And Support Services; Maintenance And Upgrades
• Companies Mentioned: Microsoft Corporation; The International Business Machines Corporation.; Oracle Corporation.; SAP SE; SAS Institute Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.