PUBLISHER: The Business Research Company | PRODUCT CODE: 1653269
PUBLISHER: The Business Research Company | PRODUCT CODE: 1653269
Predictive analytics involves the use of statistics and modeling techniques based on current and historical data to make predictions about future performance and outcomes. This methodology is applied to determine customer responses, identify cross-sell opportunities, and predict future purchases.
The main components of the predictive analytics market include solutions and services. Predictive analytics solutions encompass elements that empower data scientists and event managers to conduct and analyze forecasts and predictions. These solutions cover various domains such as financial analytics, risk analytics, marketing analytics, sales analytics, customer analytics, web and social media analytics, supply chain analytics, and network analytics. Predictive analytics can be deployed both in the cloud and on-premises, catering to the needs of both large enterprises and small and medium-sized enterprises (SMEs). It finds applications in verticals such as BFSI (Banking, Financial Services, and Insurance), manufacturing, retail and e-commerce, government and defense, healthcare and life sciences, energy and utilities, telecommunications and IT, transportation and logistics, media and entertainment, as well as travel and hospitality.
The predictive analytics market research report is one of a series of new reports from The Business Research Company that provides predictive analytics market statistics, including predictive analytics industry global market size, regional shares, competitors with a predictive analytics market share, detailed predictive analytics market segments, market trends and opportunities, and any further data you may need to thrive in the predictive analytics industry. This predictive analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The predictive analytics market size has grown exponentially in recent years. It will grow from $17.07 billion in 2024 to $20.77 billion in 2025 at a compound annual growth rate (CAGR) of 21.6%. The growth in the historic period can be attributed to business process optimization, growing competition and market dynamics, focus on customer relationship management, healthcare outcome improvement, risk management and fraud detection.
The predictive analytics market size is expected to see exponential growth in the next few years. It will grow to $52.91 billion in 2029 at a compound annual growth rate (CAGR) of 26.3%. The growth in the forecast period can be attributed to customization and scalability, energy consumption optimization, regulatory compliance automation, continuous monitoring of model performance, human resources and talent analytics. Major trends in the forecast period include increased adoption across industries, focus on advanced machine learning models, exponential growth of big data, explainable ai for transparency, enhanced fraud detection and cybersecurity, ethical and responsible ai practices.
The increasing adoption of big data and related technologies is expected to drive the growth of the predictive analytics market. Big data refers to a data management system designed to handle larger datasets during processing. The growing use of big data technologies across various industries has spurred innovation in new technologies. Some of the key technologies used in predictive analytics include edge computing, streaming analytics, artificial intelligence, in-memory databases, data lakes, and blockchain. For example, in April 2024, according to CBI, the Ministry of Foreign Affairs, a Netherlands-based organization, the European big data market was valued at EUR 73.37 billion in 2022. Furthermore, the European big data market is projected to grow at a compound annual growth rate (CAGR) of 7.7% from 2023 to 2029. Thus, the increasing adoption of big data and related technologies is expected to fuel the growth of the predictive analytics market.
The predictive analytics market is expected to receive a significant boost from the growth of artificial intelligence (AI). AI, simulating human intelligence processes performed by machines, enhances predictive analytics capabilities by analyzing historical data, identifying patterns, and predicting future trends. The AI market in the UK, surpassing $21 billion in 2022, is projected to contribute approximately $1 trillion to the UK economy by 2035, as reported by the International Trade Administration. The expansion of artificial intelligence is a key driver for the growth of the predictive analytics market.
The growing adoption of cloud technology is a key trend gaining traction in the predictive analytics market. Cloud adoption is a critical step for organizations looking to reduce costs, mitigate risks, and scale their database capabilities. It plays a vital role in the business world, serving as a crucial pipeline for digital empowerment, fostering innovation and growth for enterprises. Cloud strategies provide a platform for data storage and computational power. For example, in January 2023, Google LLC, a US-based information technology company, reported that 76% of people used the public cloud in 2022, a 56% increase from 2021.
Major companies in the predictive analytics market are introducing new software solutions to offer more efficient and effective solutions for industrial operators. AVEVA, a UK-based corporate payment specialist, launched the AVEVA Predictive Analytics software in February 2023. This software facilitates predictive monitoring of industrial assets in sectors like oil and gas, power, chemicals, mining, and manufacturing. AVEVA Predictive Analytics incorporates automated model building for faster and more consistent deployment of predictive maintenance solutions, contributing to improved asset reliability, performance, sustainability, and workforce productivity. Additionally, the software allows data science teams to integrate their AI algorithms through a 'bring your own algorithm' capability.
In February 2023, Spacelabs Healthcare, a US-based medical equipment manufacturer, acquired PeraHealth for an undisclosed amount. This acquisition aims to strengthen Spacelabs Healthcare's portfolio in patient monitoring and connectivity solutions, offering healthcare providers actionable insights. PeraHealth is a US-based company specializing in predictive analytics software.
Major companies operating in the predictive analytics market include IBM Corporation, Microsoft Corporation, Oracle Corporation,SAP SE,SAS Institute Inc., Alteryx Inc.,RapidMiner Inc.,DataRobot Inc.,Domo Inc.,TIBCO Software Inc.,KNIME Inc.,Sisense Inc.,FICO,GoodData,Angoss Software Co., QlikTech Inc.,Rapid Insight Inc.,TARGIT Inc., Opera Solutions India Private Limited, SymphonyAI Group,Exago Ventures S. A.,Rapid7 Inc.,Stratifyd Inc.,Thoughtspot India Private Limited,Ayasdi
North America was the largest region in the predictive analytics market in 2024. The regions covered in the predictive analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the predictive analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
The predictive analytics market includes revenues earned by entities by providing predictive models, descriptive models, and decision models. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Predictive Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on predictive analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for predictive analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The predictive analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.