PUBLISHER: The Business Research Company | PRODUCT CODE: 1643989
PUBLISHER: The Business Research Company | PRODUCT CODE: 1643989
Greenhouse horticulture refers to the practice of growing plants inside a greenhouse. A greenhouse is a structure made of transparent materials designed to protect and cultivate plants by controlling environmental factors like temperature, light, and humidity. This technique gives farmers more control over a variety of environmental factors, including temperature, humidity, light and carbon dioxide levels.
The greenhouse horticulture market consists of revenues earned by entities (organizations, sole traders and partnerships) by providing greenhouse horticulture products and services, that allow growers to regulate temperature, humidity, light and other factors critical to successful crop production, regardless of external weather conditions.
Greenhouses are primarily used to grow a variety of crops, including fruits, vegetables, flowers and ornamental plants, enabling year-round production and enhanced yields.
The global greenhouse horticulture market was valued at $20,591.34 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 7.00%.
Consumer Preference For Pesticide-Free And Organic Foods
Consumer preference for pesticide-free and organic foods fueled the growth of the greenhouse horticulture market during the historic period. Greenhouses provide a controlled environment that minimizes pesticide use, allowing for the production of organic, pesticide-free crops. As demand for healthier, environmentally friendly food increased, greenhouse horticulture offered an ideal solution, enabling year-round production of fresh, high-quality organic produce. This shift in consumer preferences towards cleaner, sustainable food options directly supported the adoption of greenhouse farming practices, contributing to market growth. For instance, in November 2023, according to an Organic Fresh Trends 2023 survey of over 1,000 US consumers conducted by The Packer, a US-based newspaper and website covering the fresh produce industry, approximately 60% purchased organic produce at least occasionally last year. Of these, 10% bought over 75% of their product organically, up from 7% the previous year. Additionally, 26% of consumers reported purchasing 11% to 25% of their produce as organic, slightly up from 25% last year. The survey also indicated that consumers are willing to pay a premium for organic over conventional produce. Additionally, in October 2023, according to a survey conducted by the Pesticides Action Network (PAN) Europe, a Belgium-based international network of partners to end pesticide use worldwide, a significant 75.9% of respondents are concerned about the health impact of pesticides on themselves and their families, with the highest concerns in Poland (80.4%) and Romania (84.1%). In contrast, Denmark and Germany show lower concern levels (62% and 69.8%, respectively). Additionally, 81.8% are worried about the environmental effects of pesticide use, with modest variation across the six surveyed countries. 77.7% agree that pesticides harm the environment, particularly in France (82.5%) and Poland (80.3%). Therefore, consumer preference for pesticide-free and organic foods drove the growth of the greenhouse horticulture market.
Innovative Aeroponic Solutions Driving Efficiency And Productivity In Greenhouse Horticulture
Major companies in the greenhouse horticulture market are adopting aeroponic solutions to enhance efficiency and productivity. This method reduces water use, accelerates plant growth and improves nutrient absorption. By eliminating soil, it minimizes disease risk, making it ideal for controlled greenhouse environments. Aeroponics is gaining traction as the demand for sustainable farming increases. For instance, in October 2024, LettUs Grow, a UK-based agriculture technology company specializing in aeroponic technology, unveiled its Aeroponic Rolling Bench at the Aeroponic Innovation Centre in Bristol, England. The event gathered industry leaders and innovators from the UK and EU (European Union), emphasizing the company's goal to scale aeroponic solutions for global greenhouse use. The new system integrates aeroponics with traditional rolling benches, offering large-scale growers a more productive, efficient solution to enhance crop yields and accessibility to advanced horticultural technology.
The global greenhouse horticulture market is highly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up 4.38% of the total market in 2023.
Greenhouse Horticulture Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global greenhouse horticulture market as it emerges from the COVID-19 shut down.
Where is the largest and fastest-growing market for greenhouse horticulture? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The greenhouse horticulture market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider greenhouse horticulture market; and compares it with other markets.
Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.