Automotive seat heaters are integrated systems designed to provide warmth and comfort to vehicle occupants, particularly during cold weather. These heaters consist of electrical heating elements embedded within the seat cushions and backrests, which can be activated via a control switch.
The automotive seat heater market consists of sales, by entities (organizations, sole traders or partnerships), of automotive seat heaters that refer to comfort feature embedded within a vehicle's seats that provides warmth to the occupants. Seat heaters are especially popular in colder climates, as they enhance driving comfort and can help relieve muscle tension during long journeys.
The global automotive seat heater market was valued at $2,481.44 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 2.00%.
Steady Expansion Of The Automotive Industry
A steady expansion of the automotive industry boosted the growth of the automotive seat heater market during the historic period. As automotive production scales, car manufacturers are increasingly incorporating comfort features such as seat heaters to appeal to a broader range of consumers, especially in markets with colder climates where these features are seen as essential. For instance, in November 2022, according to MarkLines Data Center, a Japan-based advertising agency that provides forecast reports of the automotive market and the industry, sales of new cars in the United States for October 2022 were 1,185,280 units, up 6% from September 2022 and 11.5% from 1,062,687 in October 2021. Car sales in October rose 22.5% to 248,121 units, giving them a 20.9% market share. Additionally, in December 2021, according to Edmunds.com Inc., a US-based online resource for automotive inventory and information, 15.2 million new automobiles were estimated to be sold in 2022, a 1.2% rise from its prediction for 2021 vehicle sales. New car sales were estimated to increase globally by 7.5% in 2022, surpassing levels seen in 2019. Therefore, a steady expansion of the automotive industry contributed to the growth of the automotive seat heater market.
Introduction Of Pay-Per-Use Features In Automotive Seat Heating Systems
Companies in the automotive seat heater market are introducing pay-per-use features in automotive seat heating systems. This model fosters continuous brand engagement, allowing drivers to explore and tailor features to align with their lifestyle or seasonal requirements. For instance, in May 2024, Hyundai, a South Korean company specializing in automotive seat heaters, aimed at exploring the launch of pay-per-use features in its vehicles, including options such as heated seats, as part of a strategy to deepen post-sale customer engagement. This feature-on-demand initiative is designed to personalize the driving experience and create ongoing revenue streams by enabling software-driven upgrades on existing hardware. Hyundai plans to deliver these features through an enhanced BlueLink system, offering subscription-based tiers that allow customers to pay for specific functionalities on an as-needed basis.
The global automotive seat heater market is fairly concentrated, with large players operating in the market. The top ten competitors in the market made up to 30.11% of the total market in 2023.
Automotive Seat Heater Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global automotive seat heater market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for automotive seat heater? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The automotive seat heater market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider automotive seat heater market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by vehicle type and by sales channel.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the Russia-Ukraine war, impact of the COVID-19 pandemic and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the automotive seat heater market.
- Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by vehicle type and by sales channel in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies-Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for automotive seat heater providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Composite Fiber Type; Carbon Fiber Type
- 2) By Vehicle Type: Heavy Commercial Vehicles; Light Commercial Vehicles; Passenger Vehicles
- 3) By Sales Channel: Aftermarket; Original Equipment Maker (OEM)
- Companies Mentioned: Lear Corporation; Gentherm Incorporated; Continental AG; Toyota Boshoku Corporation; Panasonic Corporation
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia.
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; automotive seat heater indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.