Baby Powder Global Market Report 2025

Description

Baby powder is a fine powder primarily composed of talc or corn starch, applied by sprinkling or rubbing on the skin to absorb moisture and alleviate chafing. This light powder aids in drying and smoothing the skin and is commonly used to prevent diaper rashes in infants.

The main types of baby powder products in the market are talc-based and talc-free. Talc-based products are utilized to prevent rashes and irritation around an infant's bottom and genitals. Talc-based baby powder incorporates talc as its primary ingredient, with talc being a mineral mined from underground deposits in clay. Known for its softness, talc is a key component in the production of various products, including cosmetics and baby powders. Baby powder is available through both online and offline channels and is commonly used for infants and toddlers.

The baby powder market research report is one of a series of new reports from The Business Research Company that provides baby powder market statistics, including global market size, regional shares, competitors with a baby powder market share, detailed baby powder market segments, market trends and opportunities, and any further data you may need to thrive in the baby powder industry. This baby powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baby powder market size has grown strongly in recent years. It will grow from $1.56 billion in 2024 to $1.69 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increase in birth rates, changing lifestyles, rise in awareness of product safety, health and wellness trends, increased urbanization.

The baby powder market size is expected to see rapid growth in the next few years. It will grow to $2.56 billion in 2029 at a compound annual growth rate (CAGR) of 11.0%. The growth in the forecast period can be attributed to e-commerce growth, digital parenting platforms, increasing population of working women, increasing disposable income. Major trends in the forecast period include talc-free formulations, natural and organic ingredients, hypoallergenic products, customizable fragrances, medical-grade powders.

The rising number of nuclear families is anticipated to drive the growth of the baby powder market in the future. A nuclear family is defined as a family unit consisting of two generations living together in one household, typically comprising a married or cohabiting couple (the parents) and their dependent children. Baby powder is commonly used in these families to maintain a baby's hygiene, absorb moisture, and prevent diaper rash. For example, in May 2023, the Office for National Statistics, a UK-based government agency, reported that there were approximately 19.4 million families in the UK in 2022. That same year, the total number of households in the UK was around 28.2 million, with the majority (about two-thirds) being single-family homes. Among these, 57% were couple families, with or without children, while 10% were lone-parent families. Consequently, the increasing number of nuclear families is propelling the growth of the baby powder market.

To maintain a competitive edge in the market, major companies in the baby powder industry are focusing on product innovation, introducing items like Vivvi and Bloom. Vivvi and Bloom is a talc-free baby powder that incorporates nature-derived ingredients, such as cornstarch or arrowroot powder, making it suitable for babies. Launched by Johnson & Johnson in July 2022, Vivvi and Bloom includes a range of products, including a 2-in-1 body wash and shampoo, body lotion, and massage oil, catering to the diverse needs of parents seeking high-quality and innovative baby powder solutions.

In October 2022, Hetero, a generic pharmaceutical company based in India, acquired Johnson & Johnson's Indian baby powder manufacturing facility for $16 million. Hetero has ambitious plans for the 55-acre site, declaring it will become its flagship facility and generate 2,000 new jobs. This development aims to boost the production of biopharmaceutical products, including biologics and biosimilars. Johnson & Johnson is a US-based manufacturer of baby powder.

Major companies operating in the baby powder market include Johnson & Johnson, Pigeon Corporation, Prestige Brands Holdings Inc., Burt's Bees, Mothercare, PZ Cussons, Himalaya Drug Company Pvt Ltd, Sebapharma GmbH & Co. KG, Kimberly-Clark Corporation, Mee Mee, Chattem Inc., GLUKi Organics, Beiersdorf AG, Church & Dwight Co. Inc., Goodbaby International Holdings Limited, Gerber Products Company, Naterra International Inc., Unilever plc, Chicco, Artsana USA Inc., Jahwa, Bausch Health Companies Inc., Bathtime Kids, Libero, Lion Corporation, Mamaearth, Mann & Schroder GmbH, Dabur Ltd, Oriflame Cosmetics, Revlon

Asia-Pacific was the largest region in the baby powder market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the baby powder market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the baby powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The baby powder market consists of sales of cornstarch-based baby powder. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Baby Powder Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on baby powder market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for baby powder ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The baby powder market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Product: Talc-Based; Talc-Free
2) By Distribution Channel: Online; Offline
3) By End User: Infant; Toddler
Subsegments:
1) By Talc-Based: Talc Powder; Talc with Additional Ingredients (e.g., fragrances, moisturizers)
2) By Talc-Free: Cornstarch-Based Powder; Arrowroot Powder; Rice Powder; Other Natural Powders
Companies Mentioned: Johnson & Johnson; Pigeon Corporation; Prestige Brands Holdings Inc.; Burt's Bees; Mothercare
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r21123

1. Executive Summary

2. Baby Powder Market Characteristics

3. Baby Powder Market Trends And Strategies

4. Baby Powder Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Baby Powder Growth Analysis And Strategic Analysis Framework

5.1. Global Baby Powder PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Baby Powder Market Growth Rate Analysis
5.4. Global Baby Powder Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Baby Powder Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Baby Powder Total Addressable Market (TAM)

6. Baby Powder Market Segmentation

6.1. Global Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Talc-Based
Talc-Free
6.2. Global Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online
Offline
6.3. Global Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Infant
Toddler
6.4. Global Baby Powder Market, Sub-Segmentation Of Talc-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Talc Powder
Talc with Additional Ingredients (e.g., fragrances, moisturizers)
6.5. Global Baby Powder Market, Sub-Segmentation Of Talc-Free, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cornstarch-Based Powder
Arrowroot Powder
Rice Powder
Other Natural Powders

7. Baby Powder Market Regional And Country Analysis

7.1. Global Baby Powder Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Baby Powder Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Baby Powder Market

8.1. Asia-Pacific Baby Powder Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Baby Powder Market

9.1. China Baby Powder Market Overview
9.2. China Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Baby Powder Market

10.1. India Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Baby Powder Market

11.1. Japan Baby Powder Market Overview
11.2. Japan Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Baby Powder Market

12.1. Australia Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Baby Powder Market

13.1. Indonesia Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Baby Powder Market

14.1. South Korea Baby Powder Market Overview
14.2. South Korea Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Baby Powder Market

15.1. Western Europe Baby Powder Market Overview
15.2. Western Europe Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Baby Powder Market

16.1. UK Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Baby Powder Market

17.1. Germany Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Baby Powder Market

18.1. France Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Baby Powder Market

19.1. Italy Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Baby Powder Market

20.1. Spain Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Baby Powder Market

21.1. Eastern Europe Baby Powder Market Overview
21.2. Eastern Europe Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Baby Powder Market

22.1. Russia Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Baby Powder Market

23.1. North America Baby Powder Market Overview
23.2. North America Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Baby Powder Market

24.1. USA Baby Powder Market Overview
24.2. USA Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Baby Powder Market

25.1. Canada Baby Powder Market Overview
25.2. Canada Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Baby Powder Market

26.1. South America Baby Powder Market Overview
26.2. South America Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Baby Powder Market

27.1. Brazil Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Baby Powder Market

28.1. Middle East Baby Powder Market Overview
28.2. Middle East Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Baby Powder Market

29.1. Africa Baby Powder Market Overview
29.2. Africa Baby Powder Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Baby Powder Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Baby Powder Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Baby Powder Market Competitive Landscape And Company Profiles

30.1. Baby Powder Market Competitive Landscape
30.2. Baby Powder Market Company Profiles
- 30.2.1. Johnson & Johnson Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Pigeon Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Prestige Brands Holdings Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Burt's Bees Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Mothercare Overview, Products and Services, Strategy and Financial Analysis

31. Baby Powder Market Other Major And Innovative Companies

31.1. PZ Cussons
31.2. Himalaya Drug Company Pvt Ltd
31.3. Sebapharma GmbH & Co. KG
31.4. Kimberly-Clark Corporation
31.5. Mee Mee
31.6. Chattem Inc.
31.7. GLUKi Organics
31.8. Beiersdorf AG
31.9. Church & Dwight Co. Inc.
31.10. Goodbaby International Holdings Limited
31.11. Gerber Products Company
31.12. Naterra International Inc.
31.13. Unilever plc
31.14. Chicco
31.15. Artsana USA Inc.

32. Global Baby Powder Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Baby Powder Market

34. Recent Developments In The Baby Powder Market

35. Baby Powder Market High Potential Countries, Segments and Strategies

35.1 Baby Powder Market In 2029 - Countries Offering Most New Opportunities
35.2 Baby Powder Market In 2029 - Segments Offering Most New Opportunities
35.3 Baby Powder Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer