PUBLISHER: The Business Research Company | PRODUCT CODE: 1619534
PUBLISHER: The Business Research Company | PRODUCT CODE: 1619534
Contextual advertising is a type of online advertising where ads are displayed based on the web page's content or app where they appear. The goal is to show ads relevant to the user's current interests or the context of the content they're engaging with. Contextual advertising helps improve the relevance of ads for users, potentially increasing engagement and effectiveness for advertisers.
The main types of contextual advertising are activity-based advertising, location-based advertising, and others. Activity-based advertising is a targeted advertising approach that delivers ads to users based on their online activities and behaviors. These are deployed through various deployments such as mobile devices, desktops, and digital billboards with various approaches such as mass contextual advertising, focused contextual advertising, contextual behavioral advertising, and contextual billboard advertising. These are used by various end-users such as consumer goods, retail, and restaurants, telecommunications and information technology (IT), banking financial services, insurance, media and entertainment, travel, transportation, automobile, healthcare, academia, and government.
The contextual advertising market research report is one of a series of new reports from The Business Research Company that provides contextual advertising market statistics, including contextual advertising industry global market size, regional shares, competitors with a contextual advertising market share, detailed contextual advertising market segments, market trends, and opportunities, and any further data you may need to thrive in the contextual advertising industry. This contextual advertising research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The contextual advertising market size has grown rapidly in recent years. It will grow from $192.32 billion in 2023 to $211.62 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%. The growth during the historical period can be attributed to the expansion of social media platforms, the rising use of mobile phones and smartphones, the increase in social media users, the growing demand for personalized and relevant advertising, and the rise in digital advertising expenditure.
The contextual advertising market size is expected to see rapid growth in the next few years. It will grow to $313.53 billion in 2028 at a compound annual growth rate (CAGR) of 10.3%. The growth during the forecast period can be attributed to the expansion of programmatic advertising, the broadening of omnichannel marketing, the rise of video and interactive content, an increased focus on privacy, and the emergence of video and audio advertising. Key trends during this period include advancements in natural language processing (NLP) technologies, augmented reality (AR) and virtual reality (VR), the adoption of 5G technology, progress in real-time contextual advertising, and improvements in data analytics.
The increasing demand for digital advertising is expected to drive the growth of the contextual advertising market in the future. Digital advertising uses online platforms and digital channels to deliver promotional messages to targeted audiences. This demand is fueled by greater online activity, targeted advertising, cost-effectiveness, and the influence of social media. Contextual advertising enhances digital advertising by providing a more seamless and relevant experience, ensuring ads align with the content being viewed. For example, in April 2024, the Interactive Advertising Bureau (IAB), a US-based trade organization representing the digital media and advertising industry, reported that in 2023, US digital advertising revenues hit a record $225 billion, reflecting a 7.3% increase year-over-year (YoY) from 2022. Thus, the growing demand for digital advertising is a key driver for the contextual advertising market.
Leading companies in the contextual advertising market are increasingly incorporating artificial intelligence (AI) networks to improve the relevance and effectiveness of advertisements. AI integration in contextual advertising enhances ad relevance, timeliness, and personalization, while also boosting user experience and campaign efficiency. For example, in March 2024, Seedtag, a Spain-based contextual advertising firm, introduced a new service called Contextual TV, specifically aimed at advertisers in the connected TV (CTV) sector. This innovative solution leverages AI-driven insights, contextual data, and custom creative strategies to improve the effectiveness of CTV advertising campaigns. The service uses AI-based network dynamics to analyze viewer behavior and preferences, allowing advertisers to develop tailored content that resonates with their target audiences.
In June 2024, Seedtag, a Spain-based company specializing in software solutions, acquired Beachfront Media LLC for an undisclosed sum. This acquisition is intended to bolster Seedtag's digital advertising capabilities by incorporating Beachfront Media's advanced technology into its offerings. Beachfront Media LLC, based in the US, provides contextual advertising solutions.
Major companies operating in the contextual advertising market are Amazon.com Inc, Alphabet Inc., Microsoft Corporation, Verizon Media Inc., Meta Platforms Inc., SAP SE, Adobe Inc., IAC Inc., The Trade Desk Inc., Taboola Inc., Outbrain Inc., Amobee Inc., Zeta Global Holdings Corporation, Beijing Miteno Communication Technology Co. Ltd., Marketo Inc., InMobi, Flytxt B.V., Simplify360 Inc., Infolinks Media LLC., Act-On Software Inc., Sendible Limited
North America was the largest region in the contextual advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the contextual advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the contextual advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The contextual advertising market includes revenues earned by entities by providing services such as ad placement optimization, real-time bidding services, ad format customization, analytics and reporting, multilingual and regional targeting, and ad fraud protection. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Contextual Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on contextual advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for contextual advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The contextual advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of COVID-19 on supply chains and consumption patterns.