Citric Acid Global Market Opportunities And Strategies To 2033

Description

Citric acid is a weak organic acid that is naturally found in citrus fruits like lemons, limes and oranges. It is a highly versatile substance used across various industries due to its properties as a flavoring agent, preservative and pH adjuster.

The citric acid market consists of sales, by entities (organizations, sole traders and partnerships), of citric acid that is used as an acidulant to provide tartness and adjust pH levels in various products.

The global citric acid market was valued at $3,450.50 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 3.00%.

Increasing Demand For Processed Foods

Increasing demand for processed foods drove the growth of the citric acid market in the historic period. Citric acid functions as a natural preservative by inhibiting microbial growth and slowing spoilage, thereby extending the shelf life of packaged foods. This is essential for processed foods, particularly those requiring extended storage or long-distance transportation. For instance, in 2023, according to the United States Department of Agriculture, a federal agency in the US responsible for overseeing aspects of food quality and safety as well as nutrition labeling, the total value of US processed food products exported from the country accounted for $36.56 billion, an increase of 1.7% from $36.35 billion in 2021. In addition, Canada exported processed food products valued at $12.11 billion in 2023, while Mexico exported processed food products valued at $5.86 billion in 2023. Therefore, the increased demand for processed foods propelled the growth of the citric acid market.

Utilizing Biotechnological Approach Of Production

The use of biotechnological approaches for the production of citric acid is gaining trend in the market. Biotechnological process involves utilizing microorganisms such as Aspergillus niger and engineered cyanobacteria to produce citric acid. For example, research published in 2022 revealed that a synthetic marine cyanobacterium called Synechococcus sp. PCC 7002 can serve as a sustainable platform for the photosynthetic conversion of CO2 to citric acid. Citric acid synthesis significantly increased as a result of the study's usage of a theophylline-responsive riboswitch to reduce citric acid cycle flux, as well as better flux through citrate synthase and increased citric acid excretion. Citric acid can be produced from CO2 using modified cyanobacteria, even though volumetric production is currently modest. This opens the door for closed-loop production systems.

The global citric acid market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up 16.1% of the total market in 2023.

Citric Acid Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global citric acid market as it emerges from the COVID-19 shut down.

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Where is the largest and fastest-growing market for citric acid? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The citric acid market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider citric acid market; and compares it with other markets.

The report covers the following chapters

Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by form, by key function and by application.
Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the citric acid market.
Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by form, by key function and by application in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
Competitive Dashboard- Briefs on competitive dashboard of major players.
Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations- This section includes recommendations for citric acid providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Markets Covered:

1) By Form: Liquid; Anhydrous
2) By Key Function: Acidulant; Preservative; Antioxidant; Sequestrant
3) By Application: Food And Beverage; Bakery; Confectionery; Dairy; Pharmaceutical; Personal Care; Other Applications
Companies Mentioned: Archer Daniels Midland Company (ADM); Cargill Incorporated; COFCO Biotechnology Co., Ltd. (Cofco Biochemical Corp.); Hawkins Pharmaceutical Group; Jungbunzlauer Suisse AG
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; citric acid indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Product Code: o&s1420

1 Executive Summary

1.1 Citric Acid - Market Attractiveness And Macro economic Landscape

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

6.1 General Market Definition
6.2 Summary
6.3 Citric Acid Market Definition And Segmentations
6.4 Market Segmentation By Form
- 6.4.1 Liquid
- 6.4.2 Anhydrous
6.5 Market Segmentation By Key Function
- 6.5.1 Acidulant
- 6.5.2 Preservative
- 6.5.3 Antioxidant
- 6.5.4 Sequestrant
6.6 Market Segmentation By Application
- 6.6.1 Food And Beverage
- 6.6.2 Detergent And Cleaners
- 6.6.3 Pharmaceutical
- 6.6.4 Personal Care And Cosmetics
- 6.6.5 Other Applications

7 Major Market Trends

7.1 Utilizing Biotechnological Approach Of Production
7.2 Focus On Expanding Citric Acid Plant Capacities

8 Citric Acid Market - Macro Economic Scenario

8.1 COVID-19 Impact On The Citric Acid Market
8.2 Russia-Ukraine War Impact On The Citric Acid Market
8.3 Impact Of High Inflation On The Citric Acid Market

9 Global Market Size And Growth

9.1 Market Size
9.2 Historic Market Growth, 2018 - 2023, Value ($ Million)
- 9.2.1 Market Drivers 2018 - 2023
- 9.2.2 Market Restraints 2018 - 2023
9.3 Forecast Market Growth, 2023 - 2028, 2033F Value ($ Million)
- 9.3.1 Market Drivers 2023 - 2028
- 9.3.2 Market Restraints 2023 - 2028

10 Global Citric Acid Market Segmentation

10.1 Global Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
10.2 Global Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
10.3 Global Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

11 Citric Acid Market, Regional and Country Analysis

11.1 Global Citric Acid Market, By Region, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
11.2 Global Citric Acid Market, By Country, Historic and Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

12 Asia-Pacific Market

12.1 Summary
- 12.1.1 Market Overview
- 12.1.2 Region Information
- 12.1.3 Market Information
- 12.1.4 Background Information
- 12.1.5 Government Initiatives
- 12.1.6 Regulations
- 12.1.7 Regulatory Bodies
- 12.1.8 Major Associations
- 12.1.9 Taxes Levied
- 12.1.10 Corporate Tax Structure
- 12.1.11 Investments
- 12.1.12 Major Companies
12.2 Asia-Pacific Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.3 Asia-Pacific Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.4 Asia-Pacific Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.5 Asia-Pacific Citric Acid Market: Country Analysis
12.6 China Market
12.7 Summary
- 12.7.1 Market Overview
- 12.7.2 Country Information
- 12.7.3 Market Information
- 12.7.4 Background Information
- 12.7.5 Government Initiatives
- 12.7.6 Regulations
- 12.7.7 Regulatory Bodies
- 12.7.8 Major Associations
- 12.7.9 Taxes Levied
- 12.7.10 Corporate Tax Structure
- 12.7.11 Investments
- 12.7.12 Major Companies
12.8 China Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.9 China Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.10 China Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.11 India Market
12.12 India Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.13 India Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.14 India Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.15 Japan Market
12.16 Japan Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.17 Japan Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.18 Japan Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.19 Australia Market
12.20 Australia Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.21 Australia Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.22 Australia Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.23 Indonesia Market
12.24 Indonesia Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.25 Indonesia Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.26 Indonesia Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.27 South Korea Market
12.28 South Korea Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.29 South Korea Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
12.30 South Korea Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

13 Western Europe Market

13.1 Summary
- 13.1.1 Market Overview
- 13.1.2 Region Information
- 13.1.3 Market Information
- 13.1.4 Background Information
- 13.1.5 Government Initiatives
- 13.1.6 Regulations
- 13.1.7 Regulatory Bodies
- 13.1.8 Major Associations
- 13.1.9 Taxes Levied
- 13.1.10 Corporate tax structure
- 13.1.11 Investments
- 13.1.12 Major Companies
13.2 Western Europe Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.3 Western Europe Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.4 Western Europe Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.5 UK Market
13.6 UK Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.7 UK Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.8 UK Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.9 Germany Market
13.10 Germany Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.11 Germany Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.12 Germany Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.13 France Market
13.14 France Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.15 France Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.16 France Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.17 Italy Market
13.18 Italy Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.19 Italy Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.20 Italy Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.21 Spain Market
13.22 Spain Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.23 Spain Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
13.24 Spain Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

14 Eastern Europe Market

14.1 Summary
- 14.1.1 Market Overview
- 14.1.2 Region Information
- 14.1.3 Market Information
- 14.1.4 Background Information
- 14.1.5 Government Initiatives
- 14.1.6 Regulations
- 14.1.7 Regulatory Bodies
- 14.1.8 Major Associations
- 14.1.9 Taxes Levied
- 14.1.10 Corporate Tax Structure
- 14.1.11 Investments
- 14.1.12 Major Companies
14.2 Eastern Europe Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
14.3 Eastern Europe Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
14.4 Eastern Europe Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
14.5 Russia Market
14.6 Russia Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
14.7 Russia Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
14.8 Russia Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

15 North America Market

15.1 Summary
- 15.1.1 Market Overview
- 15.1.2 Region Information
- 15.1.3 Market Information
- 15.1.4 Background Information
- 15.1.5 Government Initiatives
- 15.1.6 Regulations
- 15.1.7 Regulatory Bodies
- 15.1.8 Major Associations
- 15.1.9 Taxes Levied
- 15.1.10 Corporate Tax Structure
- 15.1.11 Investments
- 15.1.12 Major Companies
15.2 North America Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.3 North America Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.4 North America Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.5 North America Citric Acid Market: Country Analysis
15.6 USA Market
15.7 Summary
- 15.7.1 Market Overview
- 15.7.2 Country Information
- 15.7.3 Market Information
- 15.7.4 Background Information
- 15.7.5 Government Initiatives
- 15.7.6 Regulations
- 15.7.7 Regulatory Bodies
- 15.7.8 Major Associations
- 15.7.9 Taxes Levied
- 15.7.10 Corporate Tax Structure
- 15.7.11 Major Companies
15.8 USA Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.9 USA Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.10 USA Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.11 Canada Market
15.12 Canada Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.13 Canada Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
15.14 Canada Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

16 South America Market

16.1 Summary
- 16.1.1 Market Overview
- 16.1.2 Region Information
- 16.1.3 Market Information
- 16.1.4 Background Information
- 16.1.5 Government Initiatives
- 16.1.6 Regulations
- 16.1.7 Regulatory Bodies
- 16.1.8 Major Associations
- 16.1.9 Taxes Levied
- 16.1.10 Corporate Tax Structure
- 16.1.11 Major Companies
16.2 South America Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
16.3 South America Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
16.4 South America Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
16.5 South America Citric Acid Market: Country Analysis
16.6 Brazil Market
16.7 Brazil Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
16.8 Brazil Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
16.9 Brazil Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

17 Middle East Market

17.1 Summary
- 17.1.1 Market Overview
- 17.1.2 Region Information
- 17.1.3 Market Information
- 17.1.4 Background Information
- 17.1.5 Government Initiatives
- 17.1.6 Regulations
- 17.1.7 Regulatory Bodies
- 17.1.8 Major Associations
- 17.1.9 Taxes Levied
- 17.1.10 Corporate Tax Structure
- 17.1.11 Investments
- 17.1.12 Major Companies
17.2 Middle East Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
17.3 Middle East Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
17.4 Middle East Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

18 Africa Market

18.1 Summary
- 18.1.1 Market Overview
- 18.1.2 Region Information
- 18.1.3 Market Information
- 18.1.4 Background Information
- 18.1.5 Government Initiatives
- 18.1.6 Regulations
- 18.1.7 Regulatory Bodies
- 18.1.8 Major Associations
- 18.1.9 Taxes Levied
- 18.1.10 Corporate Tax Structure
- 18.1.11 Investments
- 18.1.12 Major Companies
18.2 Africa Citric Acid Market, Segmentation By Form, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
18.3 Africa Citric Acid Market, Segmentation By Key Function, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)
18.4 Africa Citric Acid Market, Segmentation By Application, Historic And Forecast, 2018 - 2023, 2028F, 2033F, Value ($ Million)

19 Competitive Landscape And Company Profiles

19.1 Company Profiles
19.2 Archer Daniels Midland Company
- 19.2.1 Company Overview
- 19.2.2 Products And Services
- 19.2.3 Financial Overview
19.3 Cargill Incorporated
- 19.3.1 Company Overview
- 19.3.2 Products And Services
- 19.3.3 Financial Overview
19.4 COFCO Biotechnology Co., Ltd. (COFCO Biochemical Corp.)
- 19.4.1 Company Overview
- 19.4.2 Products And Services
- 19.4.3 Financial Overview
19.5 Hawkins Pharmaceutical Group
- 19.5.1 Company Overview
- 19.5.2 Products And Services
- 19.5.3 Financial Overview
19.6 Jungbunzlauer Suisse AG
- 19.6.1 Company Overview
- 19.6.2 Products And Services
- 19.6.3 Business Strategy
- 19.6.4 Financial Overview

20 Key Mergers And Acquisitions

20.1 Frutura Acquired Citricola Saltena S.A.
20.2 Aceto Acquired A&C Bio Buffer
20.3 KPS Capital Acquired Tate & Lyle PLC

21 Competitive Benchmarking

22 Competitive Dashboard

23 Opportunities And Strategies

23.1 Global Citric Acid Market In 2028 - Countries Offering Most New Opportunities
23.2 Global Citric Acid Market In 2028 - Segments Offering Most New Opportunities
23.3 Global Citric Acid Market In 2028 - Growth Strategies
- 23.3.1 Market Trend Based Strategies
- 23.3.2 Competitor Strategies

24 Citric Acid Market, Conclusions And Recommendations

24.1 Conclusions
24.2 Recommendations
- 24.2.1 Product
- 24.2.2 Place
- 24.2.3 Price
- 24.2.4 Promotion
- 24.2.5 People

25 Appendix

25.1 Geographies Covered
25.2 Market Data Sources
25.3 Research Methodology
25.4 Currencies
25.5 The Business Research Company
25.6 Copyright and Disclaimer