Digital signage software is a platform that enables the creation, scheduling and management of digital content displayed on screens, such as monitors, LED (light emitting diode) displays and interactive kiosks. It allows businesses to communicate messages, advertisements and information dynamically across various locations. The software provides tools for designing visual content, setting playback schedules and remotely controlling multiple screens from a centralized system.
The digital signage software market consists of sales, by entities (organizations, sole traders and partnerships), of digital signage software and services that are used to create, manage and display dynamic digital content across multiple screens for advertising, information and engagement purposes.
The global digital signage software market was valued at $5,292.76 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 13.00%.
Increasing Government Support
Increasing government support supported the growth of the digital signage software market. Government programs designed to stimulate local economies offered grants or incentives to businesses that implement modern technologies, such as digital signage. This financial support encouraged companies to improve their advertising and communication strategies. For instance, in December 2023, the Shanghai Institute of Digital Governance and Meituan, a China-based retail technology company, collaborated to develop the "Meituan Digital Signs System for a Better Urban Life." This initiative marks the first of its kind in China, where a life service platform is designed to facilitate government affairs. The platform aims to improve urban living by providing efficient and accessible services related to governance and public needs through Meituan's vast digital ecosystem. This integration of digital tools and urban services represents a step toward enhancing smart city management and improving the overall quality of life for citizens. Therefore, increasing government support drove the growth of the digital signage software market in the historic period.
Secure And Scalable Content Management Solutions For Modern Organizations
Digital signage software companies are developing secure and scalable content management solutions for modern organizations. These innovations ensure that only authorized personnel can make content modifications, thereby enhancing security and preserving the integrity of the information displayed. For instance, in October 2024, Kitcast, a US-based company specializing in digital signage software, announced the launch of its new solution specifically designed for Apple TV. This platform empowers businesses, educational institutions and non-profits to efficiently manage their digital displays. It offers features such as zero-touch deployment, Single Sign-On (SSO) and advanced user management, providing a scalable and reliable solution suitable for organizations of all sizes. The software enables users to seamlessly display a variety of content, including images, videos and live streams, positioning it as a versatile tool for enhancing communication and engagement.
The global digital signage software market is highly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 4.65% of the total market in 2023.
Digital Signage Software Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global digital signage software market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for digital signage software? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The digital signage software market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider digital signage software market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by software, by service type and by application.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the digital signage software market.
- Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by software, by service type and by application in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for digital signage software providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Software: Edge Server Software; Content Management System; Other Software
- 2) By Service Type: Installation Services; Maintenance And Support Services; Other Service Types
- 3) By Application: Healthcare; Retail; Corporate; Hospitality; Entertainment; Transportation; Banking; Other Applications
- Companies Mentioned: Poppulo (Four Winds Interactive LLC); Scala Inc.; Panasonic Holdings Corporation; Samsung Electronics Co. Ltd.; Hexnode
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; digital signage software indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.