Water Flosser Global Market Report 2024

Description

A water flosser is a tool that utilizes a pulsating stream of water to clean between teeth and along the gumline. Serving as an alternative to traditional flossing, it helps remove food particles, plaque, and bacteria from hard-to-reach areas that a toothbrush alone might miss. This device is especially beneficial for those with braces, implants, or other dental appliances, as it cleans effectively around these devices and enhances overall oral hygiene.

In the water flosser market, the main product types include cordless or battery-operated flossers, countertop flossers, shower flossers, faucet flossers, and others. Cordless or battery-operated flossers are portable oral care devices powered by rechargeable or disposable batteries. These products are available in various outlets, such as drug stores, pharmacies, specialty stores, hypermarkets or supermarkets, convenience stores, and online retailers. They cater to a range of end users, including commercial, residential, and other sectors.

The water flosser market research report is one of a series of new reports from The Business Research Company that provides water flosser market statistics, including the water flosser industry global market size, regional shares, competitors with water flosser market share, detailed water flosser market segments, market trends, and opportunities, and any further data you may need to thrive in the water flosser industry. These water flosser market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The water flosser market size has grown strongly in recent years. It will grow from $1.02 billion in 2023 to $1.09 billion in 2024 at a compound annual growth rate (CAGR) of 7.0%. The increase in the historic period can be attributed to the rise in dental and periodontal diseases, growing awareness about oral health, higher disposable incomes, better product accessibility, endorsements from dental professionals, and an expanding elderly population.

The water flosser market size is expected to see strong growth in the next few years. It will grow to $1.44 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The anticipated growth can be linked to the rising popularity among dental patients, the expansion of dental clinics and hospitals, increasing awareness of oral hygiene, a higher prevalence of dental issues, growing disposable incomes, expanding e-commerce platforms, increased demand for convenient and effective dental care solutions, and positive recommendations from dental professionals. Key trends expected during the forecast period include the development of new products, advancements in design, the integration of wireless and cordless options, the incorporation of smart technologies, adoption of eco-friendly designs, and improvements in water pressure designs.

The growing incidence of dental and periodontal diseases is anticipated to drive the expansion of the water flosser market in the future. These diseases affect the teeth, gums, and supporting structures of the mouth, often resulting from poor oral hygiene, high intake of sugary and acidic foods and drinks, and limited access to regular dental check-ups and professional cleanings. Water flossers help manage these conditions by using a pulsating stream of water to remove plaque, food particles, and bacteria between teeth and along the gum line, which reduces inflammation and prevents gum disease. For example, in September 2023, the National Board of Health and Welfare in Sweden reported that about 3.94 million individuals aged 24 and older sought dental care in 2023, a slight increase from 2022. Thus, the rise in dental and periodontal diseases is driving the demand for water flossers.

Leading companies in the water flosser market are concentrating on creating innovative products, such as cordless water flossers, to improve portability, convenience, and ease of use. These devices allow users to maintain good oral hygiene without the restriction of a power cord. Cordless water flossers operate on rechargeable or disposable batteries, making them portable and cord-free. For instance, in 2022, Philips, a health technology company based in the Netherlands, introduced the Sonicare Power Flosser 3000. This cordless water flosser features Quad stream and pulse wave technology for an efficient and user-friendly flossing experience. It includes a unique Quad Stream nozzle that releases water in an X-shaped pattern, offering a more extensive and thorough clean compared to manual flossing.

In June 2024, AMR Hair & Beauty, an Australian supplier of hair and beauty products, acquired Roaman for an undisclosed sum. This acquisition enables AMR to broaden its product range in the oral care sector, enriching its portfolio with high-quality dental hygiene products. Roaman, a US-based company, specializes in manufacturing electric toothbrushes and water flossers.

Major companies operating in the water flosser market are Procter & Gamble, Panasonic Holdings Corporation, Xiaomi Corporation, Koninklijke Philips N.V, Church & Dwight Co. Inc., Conair LLC, Water Pik Inc., Bestope, Ginsey Home Solutions Inc., ToiletTree Products Inc., Hydro Floss Inc., Fairywill, BURST.USA.Inc., Gurin Products LLC, h2ofloss limited, Homgeek Inc., Jetpik, Mornwell, Nicefeel, Oratec Corporation, Ovonni, Oracura Inc., Waterpulse, AquaSonic Ltd., Perfora

North America was the largest region in the water flosser market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the water flosser market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the water flosser market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The water flosser market consists of sales of plaque seeker tips, orthodontic tips, and pik pocket tips. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Water Flosser Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on water flosser market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Where is the largest and fastest growing market for water flosser ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The water flosser market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Product Type: Cordless Or Battery-Operated Flosser; Countertop Flosser; Shower Flosser; Faucet Flosser; Other Products
2) By Application: Drug Stores And Pharmacies; Specialty Stores; Hypermarkets Or Supermarkets; Convenience Stores; Online Retailers
3) By End Use: Commercial; Residential; Other End-Uses
Companies Mentioned: Procter & Gamble; Panasonic Holdings Corporation; Xiaomi Corporation; Koninklijke Philips N.V; Church & Dwight Co. Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r19813

1. Executive Summary

2. Water Flosser Market Characteristics

3. Water Flosser Market Trends And Strategies

4. Water Flosser Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Water Flosser Market Size and Growth

5.1. Global Water Flosser Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Water Flosser Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Water Flosser Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Water Flosser Market Segmentation

6.1. Global Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Cordless Or Battery-Operated Flosser
Countertop Flosser
Shower Flosser
Faucet Flosser
Other Products
6.2. Global Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Drug Stores And Pharmacies
Specialty Stores
Hypermarkets Or Supermarkets
Convenience Stores
Online Retailers
6.3. Global Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Commercial
Residential
Other End-Uses

7. Water Flosser Market Regional And Country Analysis

7.1. Global Water Flosser Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Water Flosser Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Water Flosser Market

8.1. Asia-Pacific Water Flosser Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Water Flosser Market

9.1. China Water Flosser Market Overview
9.2. China Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Water Flosser Market

10.1. India Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Water Flosser Market

11.1. Japan Water Flosser Market Overview
11.2. Japan Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Water Flosser Market

12.1. Australia Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Water Flosser Market

13.1. Indonesia Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Water Flosser Market

14.1. South Korea Water Flosser Market Overview
14.2. South Korea Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Water Flosser Market

15.1. Western Europe Water Flosser Market Overview
15.2. Western Europe Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Water Flosser Market

16.1. UK Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Water Flosser Market

17.1. Germany Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Water Flosser Market

18.1. France Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Water Flosser Market

19.1. Italy Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Water Flosser Market

20.1. Spain Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Water Flosser Market

21.1. Eastern Europe Water Flosser Market Overview
21.2. Eastern Europe Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Water Flosser Market

22.1. Russia Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Water Flosser Market

23.1. North America Water Flosser Market Overview
23.2. North America Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Water Flosser Market

24.1. USA Water Flosser Market Overview
24.2. USA Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Water Flosser Market

25.1. Canada Water Flosser Market Overview
25.2. Canada Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Water Flosser Market

26.1. South America Water Flosser Market Overview
26.2. South America Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Water Flosser Market

27.1. Brazil Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Water Flosser Market

28.1. Middle East Water Flosser Market Overview
28.2. Middle East Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Water Flosser Market

29.1. Africa Water Flosser Market Overview
29.2. Africa Water Flosser Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Water Flosser Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Water Flosser Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Water Flosser Market Competitive Landscape And Company Profiles

30.1. Water Flosser Market Competitive Landscape
30.2. Water Flosser Market Company Profiles
- 30.2.1. Procter & Gamble
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Panasonic Holdings Corporation
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Xiaomi Corporation
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Koninklijke Philips N.V
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Church & Dwight Co. Inc.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Water Flosser Market Other Major And Innovative Companies

31.1. Conair LLC
31.2. Water Pik Inc.
31.3. Bestope
31.4. Ginsey Home Solutions Inc.
31.5. ToiletTree Products Inc.
31.6. Hydro Floss Inc.
31.7. Fairywill
31.8. BURST.USA.Inc.
31.9. Gurin Products LLC
31.10. h2ofloss limited
31.11. Homgeek Inc.
31.12. Jetpik
31.13. Mornwell
31.14. Nicefeel
31.15. Oratec Corporation

32. Global Water Flosser Market Competitive Benchmarking

33. Global Water Flosser Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Water Flosser Market

35. Water Flosser Market Future Outlook and Potential Analysis

35.1 Water Flosser Market In 2028 - Countries Offering Most New Opportunities
35.2 Water Flosser Market In 2028 - Segments Offering Most New Opportunities
35.3 Water Flosser Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer