Snus Global Market Report 2024

Description

Snus is a moist smokeless tobacco product originating from Sweden, widely used in Scandinavian countries. It is placed under the upper lip for extended periods, where it releases nicotine and flavor. This method delivers nicotine without the need for smoking, potentially reducing exposure to harmful combustion byproducts.

Snus is available in two main forms loose and portion. Loose snus comprise finely ground tobacco that users manually pack into a pouch or shape before placing it under the lip. This form is preferred by traditional users who want to customize their portion size. Snus comes in a variety of flavors, including mint, whiskey, and fruit, and is packaged in films, wraps, cans, pouches, and other containers. It is sold through various channels such as specialty stores, online retailers, and modern trade.

The snus market research report is one of a series of new reports from The Business Research Company that provides snus market statistics, including snus industry global market size, regional shares, competitors with a snus market share, detailed snus market segments, market trends, and opportunities, and any further data you may need to thrive in the snus industry. This snus research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The snus market size has grown strongly in recent years. It will grow from $2.80 billion in 2023 to $2.95 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The expansion observed during the historical period can be linked to heightened consumer awareness regarding smokeless tobacco products, increased disposable incomes, growing health concerns, increased investments in research and development, and a rise in cross-border trade.

The snus market size is expected to see strong growth in the next few years. It will grow to $3.66 billion in 2028 at a compound annual growth rate (CAGR) of 5.5%. The anticipated growth in the forecast period is driven by increasing urbanization, a higher market penetration of snus among female consumers, more workplace smoking bans, the rising appeal of organic and natural snus options, and greater adoption of snus by health-conscious individuals. Key trends to watch in the forecast period include technological advancements, the rise of organic and natural snus, telehealth, celebrity endorsements, and the introduction of premium product lines.

The increasing demand for smokeless tobacco is expected to drive the growth of the snus market in the coming years. Smokeless tobacco products deliver nicotine and other compounds without combustion, making them an attractive alternative to smoking, particularly in regions with strict smoking bans and where there is a perception of being a healthier option. Effective marketing strategies, continuous product innovations, and cultural acceptance also contribute to the rising demand for smokeless tobacco products such as snus. Snus is used by placing it between the upper gum and lip, allowing nicotine and flavor to be absorbed directly into the bloodstream through the oral mucosa, offering a nicotine experience without smoking or chewing. For instance, the Centers for Disease Control and Prevention reported in May 2024 that approximately 2.1% of adults aged 18 and above in the US, totaling 5.2 million individuals, currently use smokeless tobacco products, underscoring the growing demand driving the snus market.

Key players in the snus market are focusing on innovation to cater to evolving consumer preferences and expand their market presence. One such innovation includes the development of natural hemp pouches, which are eco-friendly alternatives to traditional materials used in snus products. Natural hemp pouches are made from hemp fibers or materials derived from the hemp plant, offering a sustainable option for holding tobacco or nicotine-containing substances. For example, SpectrumLeaf Ltd., a UK-based company specializing in premium cannabidiol and nicotine products, introduced Voon hemp snus pouches in March 2022. These pouches are vegan, natural, and crafted from sustainably sourced hemp fibers, appealing to consumers concerned about environmental impact and seeking eco-friendly alternatives. The launch of Voon hemp snus pouches aligns with growing consumer preferences for sustainable products and reflects a commitment to environmental responsibility in the tobacco industry.

In February 2023, Philip Morris International Inc., a US-based tobacco company, acquired Swedish Match AB to strengthen its position in the smokeless tobacco market. This strategic acquisition enables Philip Morris to leverage Swedish Match's expertise and established brands in snus and other smoke-free products. Swedish Match AB, headquartered in Sweden, is renowned for its wide range of smokeless tobacco products, including snus and nicotine pouches, making it a valuable addition to Philip Morris' portfolio in the growing smokeless tobacco sector.

Major companies operating in the snus market are Swedsnus AB, British American Tobacco PLC, Philip Morris, Altria Group Inc., Skruf AB, Imperial Brands, KT&G Corporation, Swedish Match AB, SPT Group, V2 Tobacco, Rocker Production, The Mac Baren Tobacco Company, GN Tobacco Sweden AB, JT International AG, Dholakia Tobacco Pvt. Ltd, Burger Sohne Holding AG, Fiedler & Lundgren AB, Oliver Twist, Habit Factory, Fiedler & Lundgren

North America was the largest region in the snus market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the snus market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the snus market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The snus market consists of sales of white portion, mini portion snus, and nicotine pouches. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Snus Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on snus market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for snus ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The snus market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Product: Loose; Portion
2) By Flavor: Mint; Whiskey; Fruit; Other Flavors
3) By Packaging: Films and Wraps; Cans; Pouches; Other Packaging
4) By Channel: Specialty Stores; Online Retail; Modern Trade; Other Channels
Companies Mentioned: Swedsnus AB; British American Tobacco PLC; Philip Morris; Altria Group Inc.; Skruf AB
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r19786

1. Executive Summary

2. Snus Market Characteristics

3. Snus Market Trends And Strategies

4. Snus Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Snus Market Size and Growth

5.1. Global Snus Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Snus Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Snus Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Snus Market Segmentation

6.1. Global Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Loose
Portion
6.2. Global Snus Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Mint
Whiskey
Fruit
Other Flavors
6.3. Global Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Films and Wraps
Cans
Pouches
Other Packaging
6.4. Global Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Specialty Stores
Online Retail
Modern Trade
Other Channels

7. Snus Market Regional And Country Analysis

7.1. Global Snus Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Snus Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Snus Market

8.1. Asia-Pacific Snus Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Snus Market

9.1. China Snus Market Overview
9.2. China Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Snus Market

10.1. India Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Snus Market

11.1. Japan Snus Market Overview
11.2. Japan Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Snus Market

12.1. Australia Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Snus Market

13.1. Indonesia Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Snus Market

14.1. South Korea Snus Market Overview
14.2. South Korea Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Snus Market

15.1. Western Europe Snus Market Overview
15.2. Western Europe Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Snus Market

16.1. UK Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Snus Market

17.1. Germany Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Snus Market

18.1. France Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Snus Market

19.1. Italy Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Snus Market

20.1. Spain Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Snus Market

21.1. Eastern Europe Snus Market Overview
21.2. Eastern Europe Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Snus Market

22.1. Russia Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Snus Market

23.1. North America Snus Market Overview
23.2. North America Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Snus Market

24.1. USA Snus Market Overview
24.2. USA Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Snus Market

25.1. Canada Snus Market Overview
25.2. Canada Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Snus Market

26.1. South America Snus Market Overview
26.2. South America Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Snus Market

27.1. Brazil Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Snus Market

28.1. Middle East Snus Market Overview
28.2. Middle East Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Snus Market

29.1. Africa Snus Market Overview
29.2. Africa Snus Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Snus Market, Segmentation By Packaging, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Snus Market, Segmentation By Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Snus Market Competitive Landscape And Company Profiles

30.1. Snus Market Competitive Landscape
30.2. Snus Market Company Profiles
- 30.2.1. Swedsnus AB
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. British American Tobacco PLC
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Philip Morris
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Altria Group Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Skruf AB
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Snus Market Other Major And Innovative Companies

31.1. Imperial Brands
31.2. KT&G Corporation
31.3. Swedish Match AB
31.4. SPT Group
31.5. V2 Tobacco
31.6. Rocker Production
31.7. The Mac Baren Tobacco Company
31.8. GN Tobacco Sweden AB
31.9. JT International AG
31.10. Dholakia Tobacco Pvt. Ltd
31.11. Burger Sohne Holding AG
31.12. Fiedler & Lundgren AB
31.13. Oliver Twist
31.14. Habit Factory
31.15. Fiedler & Lundgren

32. Global Snus Market Competitive Benchmarking

33. Global Snus Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Snus Market

35. Snus Market Future Outlook and Potential Analysis

35.1 Snus Market In 2028 - Countries Offering Most New Opportunities
35.2 Snus Market In 2028 - Segments Offering Most New Opportunities
35.3 Snus Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer