Live E-commerce Global Market Report 2024

Description

Live e-commerce is a shopping format where products are presented and sold via live video streams. It merges entertainment with interactivity, enabling viewers to participate and interact with hosts in real time. This approach increases consumer involvement and encourages spontaneous purchases.

Live e-commerce can be categorized into domestic and transboundary types. Domestic live e-commerce involves online shopping events where products are sold in real-time through live streaming within a single country. This method allows sellers to showcase products, interact with viewers, and boost immediate sales. The devices used for live e-commerce include mobile phones, computers, tablets, and others, and it applies to various categories such as clothing, cosmetics, everyday items, food, and more.

The live e-commerce market research report is one of a series of new reports from The Business Research Company that provides live e-commerce market statistics, including the live e-commerce industry's global market size, regional shares, competitors with a live e-commerce market share, detailed live e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the live e-commerce industry. This live e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The live e-commerce market size has grown rapidly in recent years. It will grow from $1753.26 billion in 2023 to $1999.67 billion in 2024 at a compound annual growth rate (CAGR) of 14.1%. The growth observed in the historical period can be attributed to several factors, rising demand for online shopping, the expansion of live streaming-based shopping, the growing use of social media, and the wider adoption of digital channels and mobile devices.

The live e-commerce market size is expected to see rapid growth in the next few years. It will grow to $3396.68 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%. The anticipated growth during the forecast period can be linked to greater internet accessibility, higher internet and smartphone usage, increasing demand for live e-commerce services, and the expansion of mobile commerce. Key trends expected in this period include advancements in technology, integration with online shopping platforms, incorporation of live-streaming, compatibility with consumer electronic devices, and the adoption of mobile payment solutions.

The live e-commerce market is anticipated to grow significantly due to the increasing penetration of the internet. Rising internet penetration is driven by greater reliance on digital communication, e-commerce, information access, and remote work capabilities. The internet supports live e-commerce by facilitating real-time interactions between sellers and buyers through livestreams, thereby enhancing engagement and enabling immediate transactions. For example, as reported by the International Telecommunication Union in September 2022, approximately 5.3 billion people, or 66% of the global population, were internet users, reflecting a growth rate of 6.1% from 2021. This increase in internet usage is a key factor driving the expansion of the live e-commerce market.

Leading companies in the live e-commerce sector are concentrating on developing advanced technologies, such as 'shop the show' technology, to improve user engagement and optimize the shopping experience. 'Shop the show' technology refers to interactive systems that allow viewers to purchase products featured in live broadcasts or events directly from their screens. For instance, in April 2024, Amazon.com Inc., a U.S.-based e-commerce giant, introduced the FAST Channel, an interactive and shoppable feature available on Prime Video and Amazon Freevee. This channel incorporates Amazon's 'shop the show' technology, enabling customers to browse, shop, and interact with content while watching TV, using their mobile devices. The channel operates 24/7, offering programming from popular creators, celebrities, and brands, and facilitates easy browsing and purchasing of featured products via the Amazon Shopping app.

In November 2023, IPG Mediabrands Commerce, a U.S.-based media and marketing agency, entered into a partnership with Stickler to develop a comprehensive Live Commerce solution for brands in the Asia-Pacific region. This collaboration aims to provide scalable solutions for brands seeking to establish a foothold in the Live Commerce arena, thereby capturing a larger share of consumer spending in this emerging market segment. Stickler, a U.S.-based provider of live commerce technology and solutions, plays a pivotal role in enabling brands and retailers to leverage this innovative channel.

Major companies operating in the live e-commerce market are Amazon.com Inc., Google plc, Alibaba Group Holding Limited, Meta Platforms Inc., ByteDance Ltd., Kuaishou Technology, Sea Limited, Wayfair Inc., Qurate Retail Inc., MercadoLibre Inc., Under Armour, Flipkart Private Limited, Inly Media Co Ltd., Myntra Designs Pvt. Ltd., Yunji Inc., Gravy Solutions Inc., Mogu Inc, Bambuser AB, NTWRK Inc., Vee24 Inc., Livby Co Ltd, Roadget Business Pte. Ltd.

North America was the largest region in the live e-commerce market in 2023. The regions covered in the live e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the live e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The live e-commerce market consists of revenues earned by entities by providing services such as live product demonstrations, interactive shopping experiences, instant purchases, real-time promotions, and discounts. The market value includes the value of related goods sold by the service provider or included within the service offering. The live e-commerce market also includes sales of fashion and apparel, beauty and personal care, electronics and gadgets, home and kitchen, health and wellness, toys and games, and food and beverage. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Live E-commerce Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on live e-commerce market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for live e-commerce ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The live e-commerce market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Type: Domestic; Transboundary
2) By Device Type: Mobile; Computer; Tablet; Other Device Types
3) By Application: Clothes; Cosmetics; Daily Necessities; Food; Other Applications
Companies Mentioned:Amazon.com Inc.; Google plc; Alibaba Group Holding Limited; Meta Platforms Inc.; ByteDance Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r19715

1. Executive Summary

2. Live E-Commerce Market Characteristics

3. Live E-Commerce Market Trends And Strategies

4. Live E-Commerce Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Live E-Commerce Market Size and Growth

5.1. Global Live E-Commerce Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Live E-Commerce Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Live E-Commerce Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Live E-Commerce Market Segmentation

6.1. Global Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Domestic
Transboundary
6.2. Global Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Mobile
Computer
Tablet
Other Device Types
6.3. Global Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Clothes
Cosmetics
Daily Necessities
Food
Other Applications

7. Live E-Commerce Market Regional And Country Analysis

7.1. Global Live E-Commerce Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Live E-Commerce Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Live E-Commerce Market

8.1. Asia-Pacific Live E-Commerce Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Live E-Commerce Market

9.1. China Live E-Commerce Market Overview
9.2. China Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Live E-Commerce Market

10.1. India Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Live E-Commerce Market

11.1. Japan Live E-Commerce Market Overview
11.2. Japan Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Live E-Commerce Market

12.1. Australia Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Live E-Commerce Market

13.1. Indonesia Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Live E-Commerce Market

14.1. South Korea Live E-Commerce Market Overview
14.2. South Korea Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Live E-Commerce Market

15.1. Western Europe Live E-Commerce Market Overview
15.2. Western Europe Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Live E-Commerce Market

16.1. UK Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Live E-Commerce Market

17.1. Germany Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Live E-Commerce Market

18.1. France Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Live E-Commerce Market

19.1. Italy Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Live E-Commerce Market

20.1. Spain Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Live E-Commerce Market

21.1. Eastern Europe Live E-Commerce Market Overview
21.2. Eastern Europe Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Live E-Commerce Market

22.1. Russia Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Live E-Commerce Market

23.1. North America Live E-Commerce Market Overview
23.2. North America Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Live E-Commerce Market

24.1. USA Live E-Commerce Market Overview
24.2. USA Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Live E-Commerce Market

25.1. Canada Live E-Commerce Market Overview
25.2. Canada Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Live E-Commerce Market

26.1. South America Live E-Commerce Market Overview
26.2. South America Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Live E-Commerce Market

27.1. Brazil Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Live E-Commerce Market

28.1. Middle East Live E-Commerce Market Overview
28.2. Middle East Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Live E-Commerce Market

29.1. Africa Live E-Commerce Market Overview
29.2. Africa Live E-Commerce Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Live E-Commerce Market, Segmentation By Device Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Live E-Commerce Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Live E-Commerce Market Competitive Landscape And Company Profiles

30.1. Live E-Commerce Market Competitive Landscape
30.2. Live E-Commerce Market Company Profiles
- 30.2.1. Amazon.com Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Google plc
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Alibaba Group Holding Limited
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Meta Platforms Inc.
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. ByteDance Ltd.
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Live E-Commerce Market Other Major And Innovative Companies

31.1. Kuaishou Technology
31.2. Sea Limited
31.3. Wayfair Inc.
31.4. Qurate Retail Inc.
31.5. MercadoLibre Inc.
31.6. Under Armour
31.7. Flipkart Private Limited
31.8. Inly Media Co Ltd.
31.9. Myntra Designs Pvt. Ltd.
31.10. Yunji Inc.
31.11. Gravy Solutions Inc.
31.12. Mogu Inc
31.13. Bambuser AB
31.14. NTWRK Inc.
31.15. Vee24 Inc.

32. Global Live E-Commerce Market Competitive Benchmarking

33. Global Live E-Commerce Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Live E-Commerce Market

35. Live E-Commerce Market Future Outlook and Potential Analysis

35.1 Live E-Commerce Market In 2028 - Countries Offering Most New Opportunities
35.2 Live E-Commerce Market In 2028 - Segments Offering Most New Opportunities
35.3 Live E-Commerce Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer